Marketing Manager at Mr. Electric Seattle
Greater Seattle Area
- Current
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- Marketing Manager at Mr. Electric Seattle
- Past
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- Online Marketing Consultant (Freelance) at Occupational Safety Resource Inc.
- Public Relations Specialist and Community Outreach Coordinator at Rebuilding Together Thurston County
- Education
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- University of Washington
- University of Washington
- NUOA
- Recommended
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1 person has recommended Sydorenko - Connections
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58
connections
- Industry
- Electrical/Electronic Manufacturing
- Websites
Sydorenko Ivan’s Summary
Reaching marketing goals. Integrating social media tools into a marketing strategy.
Sydorenko Ivan’s Specialties:
MCDM, online marketing, social media, web tracking tools, basic SEO, PPC campaigns, traditional marketing.
Sydorenko Ivan’s Experience
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Marketing Manager
Mr. Electric Seattle
(Electrical/Electronic Manufacturing industry)
June 2007 — Present (2 years 2 months)
· Used different social media to reach marketing goals. Built significant company’s presence on Twitter, ran branding campaigns on Facebook and YouTube, coached my boss on how to use Biznik.
· Worked on a website content writing. Created several sets of landing pages
· Managed multiple online advertising campaigns (using several platforms including Google Adwords, Microsoft adCenter and LocalAdlink)
· Tracked multiple website performance using different analytics tools (I prefer Google Analytics)
· Blogged for Mr. Electric
· Developed a referral partnership program. Execution included cold/warm calling, meetings with potential partners, presentations
· Planned and executed several different marketing campaigns including Energy Saving and Holiday Lighting ones
· Participated in trade shows
· Executed direct mail and email marketing campaigns
· Served as a point of contact with local media maintaining both paid and unpaid relations – traditional advertising and publicity -
Online Marketing Consultant (Freelance)
Occupational Safety Resource Inc.
(Management Consulting industry)
July 2008 — November 2008 (5 months)
Worked tightly with the founder of the company:
· Developed a marketing plan focusing on social media strategy
· Wrote copy for website and landing pages
· Performed basic search engine marketing
· Trained employees to use applicable social media tools -
Public Relations Specialist and Community Outreach Coordinator
Rebuilding Together Thurston County
(Non-Profit Organization Management industry)
December 2006 — June 2007 (7 months)
· Updated a website
· Worked on a copy for brochures and newsletters
· Developed direct mail campaigns
· Worked with local media outlets
Sydorenko Ivan’s Education
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University of Washington
Master , Communication in Digital Media , 2007 — 2009
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University of Washington
Certification , Public Relations , 2005 — 2006
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NUOA
BA , Public Relations , 2001 — 2005
Additional Information
Sydorenko Ivan’s Websites:
Sydorenko Ivan’s Interests:
Web 2.0, social media as a marketing tool, digital media research methodologies, social ecosystems, customer engagement
Sydorenko Ivan’s Groups:
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Inbound Marketers - For Marketing Professionals -
Social Media Marketing -
Department of Communication at University of Washington
Sydorenko Ivan’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
