Brand Strategy and Magnetic Online Marketing
Tampa/St. Petersburg, Florida Area
- Current
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- Director of Online Strategies at BluePointUSA
- CEO at Mohawk Bomb Records
- Past
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- Director of Marketing at iDatix Corporation
- Design Consultant at Afterimage S.A.
- Creative Director at Learned Behavior Productions
- Principal/Director at The Music Box Foundation
- VP for Marketing at Axiom International
- Product Launch Coordinator at LinkTek
- Assistant Account Executive at Moon Magazine
- Education
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- University of Florida
- Rockhurst University
- Recommended
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25 people have recommended Ivan - Connections
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253
connections
- Industry
- Marketing and Advertising
- Websites
Ivan Peña’s Summary
Marketing is my life. I am always looking for cost-effective ways to help my employers and customers find results.
I was recently voted an "Up and Comer Under 30" by the Tampa Bay Business Journal (2008).
I am available for conferences and speaking engagements. Contact me for details. Will work for food.
Ivan Peña’s Specialties:
Content-driven Marketing, Lifestyle Journalism, Branding and Identity Strategy, Event Planning, Affiliate and Channel Development, Integrated Marketing Campaigns, SEO, Pay-per-Click, Emerging Technology, Exploration, R&D, Brainstorming, Sales
Ivan Peña’s Experience
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Director of Online Strategies
BluePointUSA
(Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
BluePointUSA in a private, full service boutique Web Design Studio and Marketing Agency headquartered in Irvine, California. BluePointUSA offers a complete menu of a la carte services to assist Website and eCommerce B2B and B2C store owners optimize and enhance their presence on the Internet. My daily duties include researching and creating prospect proposals, sales support, copywriting and editing, Web design and maintenance, search engine optimization, inbound online marketing and pay-per-click campaign bidding and management (Google, Yahoo! And Facebook) and project management. Since this position was a telecommuting one, I had to be comfortable with multi-tasking and self-managing.
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CEO
Mohawk Bomb Records
(Entertainment industry)
September 2007 — Present (2 years 3 months)
Mohawk Bomb Records is an innovative, agile, independent record label that focuses on developing new ways to use technology to cost-effectively promote up-and-coming artists.
Mohawk Bomb Records was voted "Best New Indie Record Label" by Creative Loafing Tampa Bay (2008) -
Director of Marketing
iDatix Corporation
(Privately Held; Computer Software industry)
May 2007 — September 2008 (1 year 5 months)
iDatix is an emerging technology company based in Clearwater, FL, that specializes in B2B, document management and process automation software. The main challenges I faced were: 1) building the marketing department in an engineering-focused company and 2) creating a marketing strategy, branding strategy and channel development strategy with limited resources. After implementing a CRM to track customer and lead activity, optimizing the company Website and creating both email and direct mail campaigns, my focus became to educate and empower the dealer channel through Webinars, physical events, promotions and the creation of a partner portal. In addition, my duties included messaging and collateral development, SEO and SEM management, pay-per-click campaign management and online PR.
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Design Consultant
Afterimage S.A.
(Motion Pictures and Film industry)
January 2007 — September 2008 (1 year 9 months)
Afterimage is a boutique advertising agency based in Santo Domingo, Dominican Republic. My duties include assisting in concept and strategy development, creative review, design and branding.
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Creative Director
Learned Behavior Productions
(Marketing and Advertising industry)
February 1999 — July 2008 (9 years 6 months)
Marketing, Brand Development and Design services. Freelance/Temp work. Clients include: Reliable Corporation, Exotic Beads and Crystals, Crittercraft.com, Soulfound, Honeycut Drums, MusicCityFLA, Southeast Music Alliance, Rasher Tierney's Backroom, Bluepoint USA, Sererra, Rokskul, Minoan Music, South Beach Marketing and Promotions, Axiom International, Linktek, LearningBay and more.
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Principal/Director
The Music Box Foundation
(Non-Profit; 1-10 employees; Entertainment industry)
January 2007 — February 2008 (1 year 2 months)
The Music Box Foundation uses cooperative resources in entertainment, music, celebrity, television and film to achieve civic and cultural awareness, empathy, education and tolerance and bridges of understanding.
Board Member | Music and Advertising -
VP for Marketing
Axiom International
(Privately Held; Computer Software industry)
May 2002 — January 2007 (4 years 9 months)
Axiom International is a private B2B CAD plug-in developer. My duties included maintaining the integrity of the customer list, creating and sending promotional direct mail pieces, managing pay-per-click campaigns, writing and distributing press releases and attending trade shows and user group meetings. Also, I worked closely with the Technical Support department to keep customer satisfaction high and address common problems and concerns from people that did not renew software maintenance. I managed over 20 product's brand strategy and promotions, increased lead generation and executed public relations strategies. During my tenure, Axiom achieved highest ever sales year over year and maintenance renewal rates were between 90-100% month after month.
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Product Launch Coordinator
LinkTek
(Privately Held; 1-10 employees; Computer Software industry)
September 2002 — December 2002 (4 months)
Execution of product launch marketing strategy
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Assistant Account Executive
Moon Magazine
(Privately Held; 1-10 employees; Newspapers industry)
January 2000 — May 2000 (5 months)
Internship at Gainesville, FL (now defunct) arts and culture weekly newspaper. Duties included going on sales calls, layout proofing, ad proofing, editing, feature writing and direct mailing.
Ivan Peña’s Education
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University of Florida
B.S. , Advertising, Promotions, Brazilian Culture , 1998 — 2001
- Activities and Societies:
- Fencing Team (1999)
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Rockhurst University
Seminar , Management & Leadership Skills for First-Time Supervisors & Managers
Completed the Management & Leadership Skills for First-Time Supervisors & Managers Course. Topics include: time management skills, prioritization, task lists, Web 2.0 tools, basic HR, presentation skills and more.
Additional Information
Ivan Peña’s Websites:
Ivan Peña’s Interests:
new technology, music (playing and listening), networking, making things happen, making a difference
Ivan Peña’s Groups:
Association of Business Process Management Professionals, Tampa Bay Technology Forum, Southeast Music Alliance, American Marketing Association
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Inbound Marketers - For Marketing Professionals -
Advertising Professional -
eMarketing Association Network -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Network with Gators -
Music and Entertainment Professionals -
Music Industry Forum -
Music Producers Forum -
TBTF - Tampa Bay Technology Forum
Ivan Peña’s Honors:
Two Silver Addys -- Gainesville, FL (2001)
Presenter at Iowa Digital Design and Engineering Applications Conference (2005, 2006)
Presenter at Florida Local Users Group Conference (2005, 2006)
Presenter at Nebraska Users Group Conference (2006)
Panelist at American Society for Quality Conference (2006)
iDatix -- Emerging Technology Company of the Year (2007)
Featured Speaker at USF AMA Chapter Meeting (2008)
Winner of "Up & Comer" Award from Tampa Bay Business Journal (2008)
Mohawk Bomb Records voted "Best New Indie Record Label" by Creative Loafing (2008)
Panelist and Presenter at Homemade Music Symposium (2009)
Ivan Peña’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- reference requests
