
Creative Director of Rootwork.org, experienced in online organizing, nonprofit advocacy, and expert Drupal themes.
Greater Philadelphia Area

Creative Director of Rootwork.org, experienced in online organizing, nonprofit advocacy, and expert Drupal themes.
Greater Philadelphia Area
I am the creative director of Rootwork.org, working with nonprofits and social change groups, developing websites and doing online strategy around advocacy, fundraising and member engagement. I helped found the Genocide Intervention Network and worked there for four years, first as the director of communications and later as Internet strategy coordinator.
I'm a talented Drupal themer and pride myself at creating sites that fulfill a group's strategic goals around advocacy, membership development and fundraising, yet is easy for nontechnical staff to use. You can find a portfolio of my web design work at http://rootwork.org/portfolio.
I co-organize Philadelphia NetSquared, which brings together nonprofits and tech experts for discussions about using social technology for social change. I've been an invited speaker at the New Organizing Institute, Internet Advocacy Roundtable and the National Press Club, and authored a chapter in the textbook Online Social Networking.
I have a degree in peace and conflict studies from Swarthmore College and authored a thesis on third-party nonviolent intervention. In 2003, I helped launch a nationwide campaign of electronic civil disobedience against the voting machine manufacturer Diebold. Subsequently I've worked with several social change groups including Soulforce and Casino-Free Philadelphia.
nonprofit technology (nptech), Drupal, online organizing, web development, online advocacy, nonprofit advocacy, social change strategy, design, web 2.0
(Civic & Social Organization industry)
November 2008 — Present (1 year 1 month)
Casino-Free Philadelphia's mission is to stop casinos from coming to Philadelphia and close any that open. The benefits of casinos can never outweigh the social and economic costs from an industry reliant on addiction to survive.
(Civic & Social Organization industry)
January 2008 — Present (1 year 11 months)
Rootwork: Powering grassroots networks from the bottom up.
http://www.rootwork.org
Rootwork is about empowering social change. We focus on strategizing with nonprofits, community groups and individuals about equipping their supporters with effective tools and building a vibrant movement for change.
We build engaging, supporter-focused websites that showcase the passion of your movement. Moreover, we build websites your staff can use, without relying on technical consultants or complicated proprietary software, allowing you to quickly update your websites with the latest information.
We empower your supporters with "real-world" action to increase both reach and impact. We work through social networks — like Facebook and MySpace — and utilize social media — like YouTube and Flickr — to meet your supporters where they are and engage them in the practice of social change. We help you execute a coordinated strategy for advocacy and fundraising that draws on the power of your network of supporters.
Finally, we strategize with you about how online action will help you build a long-term community for social change. When we say "grassroots networks from the bottom up," we mean creating ways for your supporters to speak in their own voice about their passion and your cause.
More about our services:
http://www.rootwork.org/services
(Privately Held; 1-10 employees; Apparel & Fashion industry)
January 1995 — Present (14 years 11 months)
Website development and maintenance of RingsForever.com and TitaniumBeads.com.
(Non-Profit; 11-50 employees; International Affairs industry)
October 2004 — September 2008 (4 years )
I was a co-founder of the Genocide Intervention Network, which empowers individuals with tools to prevent and stop genocide.
I focused on web development, online organizing and graphic design, some of which can be viewed at:
www.rootwork.org/portfolio/genocide-intervention-network
I developed our social networking presence on a variety of systems:
myspace.com/genocideintervention
facebook.com/group.php?gid=2204803189
endgenocide.livejournal.com
flickr.com/photos/genocideintervention
youtube.com/profile?user=genocideintervention
I wrote several articles and was interviewed about our involvement in this field:
netsquared.libsyn.com/index.php?post_id=268278
americanprogressaction.org/events/2007/noi.html
idealware.org/articles/social_networking_genocide.php
personaldemocracy.com/node/1116
netsquared.org/blog/quixotic/can-blogging-stop-genocide
internetadvocacycenter.com/education/presentations.html
netsquared.meetup.com/2/calendar/5079363/
(Think Tanks industry)
October 2001 — January 2006 (4 years 4 months)
Why War? works to activate a broad, global movement for peace and justice based on the principles of nonviolence. To this end, our work is focused on delivering vital news, analysis and strategy to those searching for an answer to the most pressing issue of today: Why War?
We are most well known for our project involving the Diebold electronic civil disobedience campaign that exposed internal memos about the e-voting company: tinyurl.com/dieboldecd
Website: www.why-war.org
Journal: www.galeropia.org
(Educational Institution; 11-50 employees; Political Organization industry)
September 2002 — May 2004 (1 year 9 months)
Coordinated two forum series on racial and economic justice and helped to organize a three-day conference with keynote speaker Dr. Cornel West. Also maintained website.
(Non-Profit; 11-50 employees; Philanthropy industry)
August 2002 — September 2003 (1 year 2 months)
Managed granting cycle for the foundations of the Philadelphia Yearly Meeting of the Society of Friends (Quakers).
Continuing Ed. , poetry, visual art , 2007 — 2008
I'm just hanging out, taking some fun classes.
BA , peace and conflict studies , 2000 — 2005
Graduated with highest honors. Work included a thesis on unarmed peacekeeping: www.quixoticlife.net/tpni
web development, community organizing, online organizing, online advocacy, peace studies and analysis, radical history, art and design, nptech, web 2.0, netsquared
Drupal Association, Philadelphia NetSquared, Philadelphia Handbell Ensemble, Mariposa Co-op
oh, i totally got a cool site award back in '95.