Director of Strategy @ Big Spaceship
Greater New York City Area
Director of Strategy @ Big Spaceship
Greater New York City Area
transmedia, narrative extensions, cross-platform campaigns, alternate reality games, audience engagement, virtual worlds, social networks, social media
(Privately Held; Marketing and Advertising industry)
July 2009 — Present (5 months)
(Privately Held; Marketing and Advertising industry)
June 2007 — July 2009 (2 years 2 months)
Work with an amazing group of super-talented designers, developers and producers to develop creative digital solutions and campaigns for a range of interesting brands and clients. Clients include Adobe, Corona, Linden Lab, HBO, AMC, A&E, USA Network and Sony Pictures.
(Think Tanks industry)
September 2005 — June 2007 (1 year 10 months)
Lead researcher on multiple initiatives. Authored detailed studies on Alternate Reality Games (ARGs), social networking, social media sites, and new models for assessing audience engagement media properties. Consulted for industry partners including MTV, Turner Networks, Yahoo! and Fidelity.
(Writing and Editing industry)
2004 — 2006 (2 years )
Research assistant for best-selling author Steven Berlin Johnson during the preparation of "Everything Bad Is Good For You" (2005) and "The Ghost Map" (2006).
S.M. , Comparative Media , 2005 — 2007
Master's Thesis: "Television 2.0: Reconceptualizing TV as an Engagement Medium." Thesis Advisor: Henry Jenkins.
B.A. , Individualized Study (Technoculture) , 1999 — 2003
new media, convergence culture, interactive design, cross-platform distribution, transmedia narrative, interactive television
Society for Cinema & Media Studies, LiveJournal, Producer's Guild of America, C3@MIT