Iulia Leilua

Current

Director at Brown Pages
Director at Silk Associates

Past

Newsreader and Journalist at Pacific Media Network
Publicist at Maori Television
Communications Manager at Pacific Business Trust

Communications Assistant at TVNZ
News Producer at TVNZ
Reporter/Director Tagata Pasifika at TVNZ

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Education

Te Wananga Takiura o Aotearoa
St Joseph's Maori Girls' College

Connections

16 connections

Industry

Public Relations and Communications

Websites

Iulia Leilua’s Summary

A passion for people has led me to a twenty two year career in the media industry. A journalist by trade, I have worked as a TVNZ journalist for ten years before joining a high profile corporate communications team. In 2001, I formed Silk Associates, the same year the company won a Public
Relations Award. I have since published two Brown Pages media directories and worked on many public relations, event management and media contracts.

Iulia Leilua’s Specialties:

My strengths are developing strategic communications plans, publicity, event management and TV production. Being of Maori and Pacific descent, I am able to use the best of both worlds in traditional and contemporary settings. I also have an intimate knowledge of Maori and Pacific media networks and have access to large databases of contacts.

Iulia Leilua’s Experience

Director

Brown Pages

(Public Relations and Communications industry)

January 2001 — Present (8 years 11 months)

Indigenous creativity and success through digital convergence and strong networks.
Director

Silk Associates

(Public Relations and Communications industry)

January 2001 — Present (8 years 11 months)

Silk Associates is an award winning public relations consultancy which specialises in Maori and Pacific Island communications.
Principal director, Iulia Leilua, has more than twenty years’
experience in media and communications.

Established in 2001, Silk aligns itself with other like minded
business consultants to deliver a wide range of services. Whether you’re a small community organisation or a large corporate group, Silk Associates can help increase your productivity through better communications.
Newsreader and Journalist

Pacific Media Network

(Media Production industry)

2007 — 2008 (1 year )

I worked as an afternoon newsreader, filed stories, updated the station's news on the website and recorded podcasts for the website.
Publicist

Maori Television

(Non-Profit; Media Production industry)

2004 — 2008 (4 years )

I helped to launch Maori Television in 2005 by working on a publicity campaign, set up the channel's publicity system including publicity formats, working with the acqusitions and commissioning departments on gathering programme information, set up media databases, developed publicity story writing styles and formats etc.
Communications Manager

Pacific Business Trust

(Professional Training & Coaching industry)

2003 — 2007 (4 years )

I developed and implemented a range of communications strategies and activities to help the Pacific Business Trust target Pacific people in New Zealand to start up successful businesses. Activities included organising three Pacific Business Awards events (2003, 2005, 2007), writing two editions of the Achievers Magazines, editing the newsletter and developing the organisation's website and business directory.
Communications Assistant

TVNZ

(Government Agency; Broadcast Media industry)

1999 — 2001 (2 years )

I worked as a communications assistant. Duties included updating the intranet and managing the corporate website, helping to produce press releases, company documents such as the annual reports and statements of intent, monitoring media articles and publishing them on the company intranet, replying to letters from the public and organising company events.
News Producer

TVNZ

(Government Agency; Broadcast Media industry)

1998 — 1999 (1 year )

I worked as a foreign news producer for ONE News, Midday and Tonight. Duties included gather and editing foreign stories from newsfeeds, editing news grabs, teasers and headlines and script writing.
Reporter/Director Tagata Pasifika

TVNZ

(Government Agency; Broadcast Media industry)

1987 — 1997 (10 years )

I worked as a researcher, reporter and director for TVNZ's long running Pacific Island TV programme 'Tagata Pasifika' and was a founding member of the show.

Iulia Leilua’s Education

Te Wananga Takiura o Aotearoa

Rumaki Reo , Maori Language , 2007 — 2007

Activities and Societies:

Graduated with a diploma in Maori language.
St Joseph's Maori Girls' College

1981 — 1984

Additional Information

Iulia Leilua’s Websites:

Iulia Leilua’s Interests:

Church, bee keeping, developing an internet business on a farm, anything to do with Maori, Pacific and indigneous art, media and culture, health and fitness, travel, history, family and iwi affairs, interior decorating, gardening, food, fashion designing, making homemade beauty products.