Rhonda (Shelley) Ellis

Current

Owner at Shelley Ellis Consulting

Past

Owner at Rhonda Ellis Consulting
Media Manager at iCrossing
Computer Trainer at Jackson Walker LLP

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Education

University of Life

Recommended

4 people have recommended Rhonda (Shelley)

Connections

183 connections

Industry

Online Media

Websites

My Website

Rhonda (Shelley) Ellis’s Summary

Over 19 years in marketing. Specializing in:
**Contextual advertising - content and placement targeting for text ads, graphic ads, video ads and gadget ads. Just launched an online training course for content and placement targeting at LearnContentTargeting.com
**Paid search (pay per click, paid inclusion, PPC, SEM)
**Keyword strategies for domain names, blog topics/tiles, web design, SEO

Rhonda (Shelley) Ellis’s Specialties:

* *Unique marketing strategies and ideas
* *Efficient and effective campaign set up based on the latest industry knowledge
* *Optimization for maximum results while weeding out unwanted searches and traffic
* *Success record for increased sales, leads, clicks and overall conversions

Rhonda (Shelley) Ellis’s Experience

Owner

Shelley Ellis Consulting

(Online Media industry)

January 1999 — Present (10 years 11 months)

Originally a web design firm but quickly evolved into an Internet Marketing agency offering paid search, contextual targeting and quick access for getting ads on social media sites.
Owner

Rhonda Ellis Consulting

(Online Media industry)

1998 — 2009 (11 years )

Changed name to Shelley Ellis Consulting in 2009
Media Manager

iCrossing

(Privately Held; 201-500 employees; Marketing and Advertising industry)

October 2007 — November 2008 (1 year 2 months)

# Contextual advertising specialist. Resource for content and placement targeting information and strategies for existing and new client proposals.
# Paid search strategies for: Hallmark, USAA, Coca-Cola, Ritz-Carlton, Avaya, Stampin'Up!, Mary Kay. Regional, national and global paid search experience including multi-lingual accounts. Spend/budget experience: hundreds of thousands to millions.
# Pay per click account set up, management, tracking and optimizations.
# Offer innovative online marketing and promotion ideas. Advise client on landing page content and call to action best practices and improvements.
# Writer for the iCrossing blog, Great Finds. Recent articles have been about the value of MySpace in paid search and how to use paid search with good or bad media coverage. Guest speaker on PPC Rockstars.
# Accomplishments: Donnie Award recipient for best integrated account. Two account success stories have been used for iCrossing case studies.
Computer Trainer

Jackson Walker LLP

(Privately Held; 501-1000 employees; Law Practice industry)

December 1997 — January 1999 (1 year 2 months)

Computer Trainer and curriculum developer. Backup for Technical Support.

Rhonda (Shelley) Ellis’s Education

University of Life

1985 — 2009

Bachelor's Degree in Experience. Currently working on Masters in same field of studies. Experience equivalent to degree in marketing and business management.