
Director of West Coast and Midwest Sales at Business.com
Greater Los Angeles Area

Director of West Coast and Midwest Sales at Business.com
Greater Los Angeles Area
Highly motivated sales and marketing executive with more than twelve years expertise in sales management, online advertising sales, cable television sales and media planning. Consistent top performer with a track record of exceeding revenue goals and leading sales teams to surpass expectations. Proven ability to recruit, hire, train, and develop top-ranked sales teams. Excellent relationship building, interpersonal and motivational skills. Independently driven with a positive attitude.
Sales Strategy & Execution, Hiring Benchmarks, Sales Trend Analysis, Customer Retention, Sales Training, Recruiting Top Talent, Project Management, Contract Negotiations, Coaching Systems, Sales Management, Performance Management, Lead Generation Strategies, Motivational Skills, Change Management, Sales Org Creation, Revenue Growth, Compensation Creation, Public Speaking
(Privately Held; Internet industry)
January 2009 — Present (11 months)
(Privately Held; Internet industry)
January 2003 — December 2008 (6 years )
Selected to lead and develop a team of up to 11 sales executives selling online advertising on Business.com and network partners such as Forbes.com, BusinessWeek.com and other top business sites. Clients ranged from SMBs to Fortune 1000 companies. Responsible for hiring, firing, training, coaching, motivating, scripting, setting goals, designing compensation plans, designing contests and other incentives, setting, monitoring and managing to metrics. Instrumental in helping company through start up stages, hitting target revenue goals that eventually led to a successful acquisition by R.H. Donnelley for $350 million.
(Internet industry)
1999 — 2002 (3 years )
Worked with top-tier advertising agencies and C-level executives to develop strategic marketing and other revenue generating programs for Fortune 500 clients looking to target teens online. Built a sales territory spanning San Francisco to Seattle. Achieved personal goals while training, supervising and mentoring new sales reps.
(Public Company; Broadcast Media industry)
1998 — 1999 (1 year )
Developed integrated media plans for Fortune 500 clients looking to target male consumers through sports marketing. Worked closely with other ESPN, Inc. properties including ESPN.com and ESPN The Magazine to build cross-channel advertising solutions.
(Public Company; Broadcast Media industry)
1996 — 1998 (2 years )
Managed Fortune 500 client’s national advertising campaigns on VH1. Served as liaison between traffic department, clients and top-tier advertising agencies.
BS Markting and International Business , 1991 — 1996
Spanish Minor 1995 — 1995