Online Marketing Strategy
Greater Boston Area
Online Marketing Strategy
Greater Boston Area
Independent consultant, helping companies develop and execute strategy designed to take advantage of the many-to-many nature of the web.
Consulting roles include:
- Business Manager for Spotworks LLC
- Entrepreneurship consultant at GreenHome.com, Dabble.com
- B2B Word of Mouth Marketing at Edelman Inc.
- Evangelist for Sxip Networks' original digital identity solution
- Project Manager for an online publishing application at Bertelsmann mediaSystems
Founder and CEO, SmartGirl.com, user-generated catalog of popular culture written by and for teenage girls
Goals: Keep learning, stay interested and interesting!
Web 2.0, social media, word of mouth marketing, evangelism, strategic marketing, strategic alliances/partnerships, market research, open-source content development, community, content management, content publishing, software security, digital identity, online community start-ups
BA, Comparative Literature
Manager of a 70-person Renaissance and Baroque mixed choir.
MA, Communications, Computing and Technology
Took classes at business school and technology dept. of ed. school; researched target market; created Internet start-up.