Iris Tsing

Web Marketing Specialist at IDEC Corporation

Location: San Francisco Bay Area
Industry: Internet

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Iris Tsing's Overview

Current

Web Marketing Specialist at IDEC Corporation
Web/Community Manager at www.BrandonRouth.com

Past

Pellicle/Inspection Engineer at Toppan Photomasks

Education

Foothill College
University of California, Davis

Connections

85 connections

Websites

I have more than 7 years of web/social marketing experience - the past 3.5 years in a professional web marketing capacity.

As a person who has a deep passion for discussing products I believe in, it thrills me that social media has become a key factor to building brand awareness. As a Web Marketing Specialist at IDEC Corporation, I manage and maintain the company's USA Facebook, Twitter, and YouTube pages. I have found that simply having a social presence is not sufficient to keep up with the competition - the key is to continuously engage your core audience while conversing with those not in your network to further brand awareness as well as improving on organic SEO.

In addition to supporting IDEC's social media networks, I manage the company's new ecommerce site that caters to both the B2C and B2B audience.

In addition to being a self-starter, I am dedicated, organized, responsible, and diligent. Moreover, I have a great eye for detail when it comes to designing that is balanced with my analytical skills where I routinely provide upper management reports on the company's website traffic in which I use Google Analytics and ClickTracks (now Lyris). I enjoy staying informed on current web developments and seeing new trends for the next big Internet advancement.

Specialties

o Social Media Marketing (Myspace, Facebook, Twitter, Google+, LinkedIn, YouTube)
o Social Media Metrics
o Google Analytics, Google AdWords
o ClickTracks Traffic Analyzer (now Lyris)
o Microsoft SQL Server, Microsoft Commerce Server 2009
o CMS: Sitefinity, Interwoven Teamsite
o Salesforce CRM
o Email Marketing
o Adobe Creative Suite
o Microsoft Windows, Office, SharePoint
o XML, HTML, CSS, JavaScript, AJAX, jQuery, CSS3
o Languages: Mandarin Chinese, Spanish
o Analytical and Creative Thinker

Web Marketing Specialist

IDEC Corporation

Privately Held; 51-200 employees; Wholesale industry

April 2008 – Present (3 years 11 months) Sunnyvale, CA

o Online Marketing | Social Media Marketing | Community Management

Oversee the company's Facebook, Twitter, and YouTube accounts. Suggest ways to build, engage, and sustain customer relations through social media. Occasionally host contests to maintain and gauge customer engagement. Cultivate current customer base in addition to looking outside the current client base. Operate with an understanding that social media requires 24/7 support for better customer support.

Create web graphics for email marketing/online advertising campaigns targeted towards B2C users. Provide reports on said campaigns on a periodic basis depending on the type of campaign. Launch online surveys and contests with giveaways to engage users.

o Online Marketing Analysis

Collect and analyze web traffic data using Google Analytics/ClickTracks to evaluate existing and potential online markets. Also, assume the daily operations of the company website including maintenance and revisions.

o SEO | SEM | PPC

Frequently collaborate with Product Marketing to create Google AdWords campaigns for newly launched products. Also, investigate methods to improve SEO organically and through PPC advertising, most recently as it applies to the long tail of searches.

Manage lead generation forms on the corporate website as well as any microsites and landing pages. Provide support in qualifying leads and assigning them to the correct sales engineer.

o salesforce.com CRM Administration

Administer support for salesforce.com CRM software company-wide including field sales engineers. Periodically analyze sales and marketing data extracted from salesforce.com CRM for upper management on a campaign-basis.

o Project Management

Maintain and troubleshoot new eCommerce website that caters to both B2B and B2C users using C#, .NET, and Microsoft SQL Server to maintain the sites. Organize meetings with various departments such as Sales, Marketing Communications, Customer Service, and IT to discuss eCommerce ideas.

Web/Community Manager

www.BrandonRouth.com

Internet industry

August 2004 – Present (7 years 7 months) www.BrandonRouth.com

Independent web manager for www.BrandonRouth.com, a website dedicated to actor Brandon Routh (Superman Returns, Scott Pilgrim vs The World). Although not officially affiliated with the actor, I periodically check-in with a representative on website content. The site has been recognized by the actor himself from the very beginning: in addition to conducting Q+As with fans via the site, he has linked to me on his official Facebook page.

I manage, maintain and market this website solo. I also establish partnerships with advertisers to provide audiences with special promotions like DVD or CD giveaways to tie in with those products' releases.

I am very active in the social media space; leveraging them to build brand awareness and engage existing and potential users. More importantly, I analyze all metrics (including those of the social nature) for optimization purposes.

My goals include, but are not limited to:
o improving organic SEO which now includes social media marketing
o increasing brand awareness and engaging with consumers by leveraging social media (Myspace, Twitter, Facebook, Blogs, Google+, LinkedIn)
o implementing best web design practices to improve user experience
o engaging with audiences virtually 24/7 through social media tools
o providing visitors with special promotions such as product sweepstakes by working with entertainment/distribution studios and groups
o Forum (vBulletin) Adminstration

Pellicle/Inspection Engineer

Toppan Photomasks

Privately Held; 1001-5000 employees; Semiconductors industry

July 2007 – April 2008 (10 months)

Inspection of company’s products as they pertain to customer satisfaction and the manufacturing process. Frequent communication with vendors and customers on customer service issues. Interact with and support technical and non-technical personnel about day-to-day events.

Volunteered to design, edit, and produce the company's Health Wellness newsletter using Microsoft Publisher and Adobe Acrobat writer. Communicating with US HQ in Texas to produce a joint Wellness newsletter.

English
(Native or bilingual proficiency)
Chinese
(Limited working proficiency)
Spanish
(Limited working proficiency)

Foothill College

Web Programming

2002 – 2007

o Programming using JavaScript
o PHP & MySQL
o Programming in C++

University of California, Davis

B.S., Mechanical Engineering

2002 – 2007

Emphasis on System Dynamics and Control

Utilized engineering design theory into analyzing and prototyping electrical and mechanical systems. Frequent use of MATLAB, Red Hat, and Computer Aided Drafting. Created engineering reports in Microsoft Word, Excel, and PowerPoint. Extensive online and offline research into design concepts.

Activities and Societies: Biking, Spinning, pool, racquetball, web design

Websites:

Interests:

Hi-tech gadgets, Internet, Computers, Film, Biking, Ultimate, Sports, Web Design + Development

Groups and Associations: