Irina Guseva

Current

Consultant/Project Manager at SDL Tridion
Sr. Editor at CMSWire.com
Principal at CMS Consulting LLC

see less...

Past

Sr. Manager for Content Strategy at Primedia
Sr. Associate Producer for Multimedia at CNN.com
Associate Producer at CNN.com

TV Producer/Anchor at TV-2
Radio DJ at Europa Plus
Software Localization Specialist/Translator at Stack
Newspaper Reporter at Tomsky Vestnik

see less...

4 more...

Education

University of Missouri-Columbia
Tomskij Gosudarstvennyj Universitet
Tomskij Gosudarstvennyj Universitet

see less...

Connections

451 connections

Industry

Information Technology and Services

Irina Guseva’s Summary

AIIM ECM certified CMS evangelist with over a decade of professional experience in print, broadcast and online journalism, with focus on Web content management, Web content strategy, marketing and communications, strategic alliances and engagement management, project management, CMS implementations and Web technologies.

Irina Guseva’s Specialties:

CMS, Enterprise Content Management (ECM), Web Content Management Systems (WCM), content strategy, content production, CMS implementations, project management, translation and localization, social media, multimedia

Irina Guseva’s Experience

Consultant/Project Manager

SDL Tridion

(Public Company; SDL; Computer Software industry)

December 2008 — Present (1 year 1 month)

• Consult clients on various aspects of SDL Tridion CMS implementations
• Develop and conduct SDL Tridion service offerings, including trainings and workshops
• Manage client and engagement relationships to help clients achieve their business objectives
• Manage projects through to successful implementations
• Manage project-level P&Ls and client satisfaction
• Develop project and communication plans, statements of work (SOWs)
• Manage contract creations, escalations and negotiations
• Resource management (including subcontractors) and forecasting
Sr. Editor

CMSWire.com

(Online Media industry)

June 2008 — Present (1 year 7 months)

• Manage editorial workflow and assignment queue
• Cover industry events and product launches
• Write analytic CMS reviews
• Edit and publish work produced by a team of writers
• The latest publications include:
- Day's CQ5 WCM review: http://www.cmswire.com/cms/web-cms/day-softwares-new-cq5-web-cms-has-arrived-003535.php
- Tridion R5 review: http://www.cmswire.com/cms/web-cms/quick-take-review-sdl-tridion-r5-web-content-management-system-002890.php
- Blogging Trends: Are They Blogging Tools or Micro CMS? at http://www.cmswire.com/cms/web-publishing/blogging-trends-are-they-blogging-tools-or-micro-cms-002968.php
- Survey: Most Popular Open Source CMS at http://www.cmswire.com/cms/web-cms/survey-most-popular-open-source-cms-002944.php

• Areas of expertise: WCM, Web CMS, blogging, Web publishing, ECM, DRM, Enterprise 2.0, Web content, DAM, Enterprise CMS, micro CMS, open source CMS, SaaS CMS
Principal

CMS Consulting LLC

(Information Technology and Services industry)

December 2007 — Present (2 years 1 month)

• Consult clients on WCM and ECM systems and their features
• Analyze business requirements and advise on organizational compatibility with a CMS
• Assist in CMS vendor selection, short-listing
• CMS implementation project management
• Consulted for: Universal Studios, MetLife
Sr. Manager for Content Strategy

Primedia

(Public Company; PRM; Publishing industry)

June 2006 — June 2008 (2 years 1 month)

• Managed large-scale implementations of Tridion CMS from vendor research, CMS procurement, business requirements design through implementations and go-live
• Managed internal and external resources: content producers, freelance and offshore writers, and third-party vendor relationships – both procedurally and financially
• Managed internal and external clients and vendors
• Provided leadership in optimization of content strategy, user experience and e-business results on ApartmentGuide.com, NewHomeGuide.com, AutoGuide.com, Primedia.com
• Developed and executed comprehensive online content strategy, editorial and strategic online content initiatives, including social media and multimedia
• Launched company’s first Intranet from inception to go-live
• Managed complex web projects and cross-functional teams of IT, design, sales, business development, corporate communications, freelance online editors, SEO managers, etc.
Sr. Associate Producer for Multimedia

CNN.com

(Public Company; 10,001 or more employees; TWX; Online Media industry)

February 2006 — June 2006 (5 months)

• Conceptualized and planned for production of daily and long-term multimedia projects
• Produced complex multimedia features (photo galleries, audio slideshows, interactive maps)
• Assisted news managers in coordinating daily production
• Managed a team of associate producers for interactive projects/daily production
• Coordinated projects with cross-functional teams of Web developers, designers, editors and producers
Associate Producer

CNN.com

(Online Media industry)

June 2004 — February 2006 (1 year 9 months)

• Produced various multimedia projects (photo galleries, slideshows, graphics, maps, info boxes)
• Researched and developed ideas for interactive projects
• Wrote copy for multimedia projects (politics, health, entertainment, travel, etc.)
• Monitored satellite feeds and gathered relevant audio, video, graphics to build stories and interactive elements
TV Producer/Anchor

TV-2

(Broadcast Media industry)

1997 — 2001 (4 years )
Radio DJ

Europa Plus

(Broadcast Media industry)

1995 — 2001 (6 years )
Software Localization Specialist/Translator

Stack

(Online Media industry)

1998 — 2000 (2 years )
Newspaper Reporter

Tomsky Vestnik

(Media Production industry)

1993 — 1996 (3 years )

Irina Guseva’s Education

University of Missouri-Columbia

MA , Journalism , 2004 — 2006
Tomskij Gosudarstvennyj Universitet

MA , Germanic Languages and Linguistics, Literatures , 1999 — 2001
Tomskij Gosudarstvennyj Universitet

BA , Germanic Languages and Linguistics, Literatures , 1995 — 1999