
Brand Manager - Energy Drinks at Hansen Beverage Company
Orange County, California Area

Brand Manager - Energy Drinks at Hansen Beverage Company
Orange County, California Area
Experienced professional with an extensive, successful record in the consumer and business segments in every aspect of endemic, non endemic marketing and sales support. Five point marketing strategies of: Branding, Messaging, Training, Sales Tools and Demand Generation resulting in efficient, effective marketing programs that will encourage enthusiasm and convert marketing initiatives into sales results beyond forecasts and corporate objectives. Superior team builder with proven success in selection, recruitment, training, development and retention of talent. Quick and effective decision maker and consensus builder, with skills developed over many years in a wide Varity of challenging business environments and circumstances.
Philanthropy, Sports and Youth Development, Endemic Non Endemic Sports Marketing. Brand planning and strategy, Product Management, Project Management, Marketing, Development,
Field marketing strategies, Event sponsorship and management. Event Marketing, Grass Roots Marketing, Public Relations, Athlete Management, and Consulting
(Public Company; 51-200 employees; HANS; Food & Beverages industry)
March 2008 — Present (1 year 10 months)
(Marketing and Advertising industry)
August 2000 — March 2008 (7 years 8 months)
Brand Development:
•Create strong Brand Equity in a Competitive Market
•Increase Value Proposition through Consistent Brand Management
Interactive Media:
•Develop Compelling and Innovative On-Line Platforms
•Effective Use of Evolving Technologies in the interactive Space
•E-Mail Campaigns, On-line Affinity Programs
Product Management:
•Develop and Manage Innovative, Customer Centric Products & Services
•Bring to Market Successful Products on Time and Under Budget
Creative Direction:
•Keen Application of Creative Design
•Sense of Purpose into New Markets and Customer Sets
Business Relations:
•Understand Effective Management and Selection
•Strategic Partner Optimization, and Long Term Relationship Building
National Engagement:
•Develop Localized marketing programs for North American Markets
•Understand unique business environments
Fiscal Responsibility:
•Keen Attention to ROI Metrics, P&L Management, Financial Reporting, Budget Planning/Preparation
(Privately Held; 201-500 employees; Food & Beverages industry)
November 1989 — August 2000 (10 years 10 months)
Operations Manager 4/1995-8/2000
•Directed work team consisting of 4 supervisors and 52 delivery personnel.
•Managed distribution of Anhesuer-Busch products $35M annually.
•Re-Engineered Route Sequences Improved Productivity
•Recruited and hired employees
Brand Manager 3/1994-3/1995
•Achieved 42.2% market share gain
•Designed in store point of purchase giveaway programs
•Developed Implemented Sales Incentives
Sales Manager 11/1992-2/1994
•Managed sales force consisting of 4 supervisors and 15 sales personnel
•Monthly financial forecasting, sales forecasting and sales incentives
•Market development plans, account call frequencies, account audits, surveys
•Facilitated Shelf resets, Display building, and product promotions
Merchandising Manager 11/1989-10/1992
•Managed fifteen merchandisers ensuring successful placement of point of sale materials
•Fiscal responsibilities ordering $1M year in advertising materials
•Shipping, receiving, and inventory control
Pending , Business Administration
professional networking, organizational development, strategic planning, corporate financial reporting, manufacturing, digital design, community, theater, international travel and action sports.