Shannon Swenson

Director of Digital Production at Sanders\Wingo

Austin, Texas Area

Current
Past

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6 more...

Education
  • The University of Texas at Austin - The Red McCombs School of Business
  • The University of Texas at Austin
  • The University of Texas at Arlington
Recommended
Shannon has 15 recommendations 15 people have recommended Shannon
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Shannon Swenson’s Summary

Executive Interactive Producer / Digital Strategist across multiple industries and lines of business. Technically savvy with strong IT experience yet retains an business understanding of managing resources, serving customers and generating profit.

Seeks to extend beyond project mechanics and into true business partnerships.

Shannon Swenson’s Specialties:

Right Brain: SEM, social media, community management, WOM / buzz marketing, integrated campaigns, online memes, online brand stewardship

Left Brain: SEO, media & search buy/placement/analytics, web analytics, web application architecture, server architecture, ecommerce platforms, data modeling

Shannon Swenson’s Experience

  • Director of Digital Production

    Sanders\Wingo

    (Privately Held; Marketing and Advertising industry)

    September 2009 — Present (3 months)

    I provide interactive strategy & production on AT&T, State Farm and Chevrolet.

  • Strategic Advisor

    SQPN

    (Non-Profit; 1-10 employees; Media Production industry)

    March 2005 — September 2009 (4 years 7 months)

    Consultant to an award-winning podcasting / new media enterprise in areas of social media integration, member development & sponsor development.

  • Tech Services Account Manager

    Powered, Inc.

    (Privately Held; Marketing and Advertising industry)

    December 2008 — August 2009 (9 months)

    I liaison between engineers, content & account management on a leading social media platform. I work on learning centers, communities & product research channels for Amerisave, Atkins, HP, Motorola, Radio Shack & Sony.

  • Sr. Interactive Producer

    GSD&M's Idea City

    (Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)

    November 2007 — August 2008 (10 months)

    Digital Producer/Consultant on John Deere, World Market, BMW, American Legacy Foundation, Hallmark, Marshall's and US Air Force as well as pro-bono and new agency business.

  • Founder

    Stream Studio

    (Privately Held; 11-50 employees; Online Media industry)

    November 1997 — November 2007 (10 years 1 month)

    Founder of a successful interactive agency with a diverse and satisfied client roster. Winner of industry awards for design & functionality. Business press recognition for top sales in Austin. Clients include Technicolor, Northrop Grumman, Southwest Airlines, Dell Computer Corp. the State of Texas + scores of small businesses, nonprofits, government and education contracts.

  • Interactive Project Manager

    HC&B Healthcare Communications

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    July 2007 — September 2007 (3 months)

    Interactive consultant for new business clients, SEM/SEO and operations.

  • Project Manager

    Southwest Airlines

    (Public Company; 10,001 or more employees; LUV; Airlines/Aviation industry)

    February 2006 — April 2006 (3 months)

    • Led a cross-functional group to charter a system-wide RAD project to train and certify parts inspectors in the Mechanical Division
    • Used an eXtreme PM approach to discern owner needs and why
    • Identified key internal staff and resources
    • Identified internal and FAA standards and constraints
    • Drafted Planned Value, cost & time scope, functional requirements, Pathlore LMS integration, QA, testing and rollout effort
    • Reported directly to the Chief Inspector of the airline

  • Project Manager

    Dell

    (Public Company; 10,001 or more employees; DELL; Online Media industry)

    1998 — 2002 (4 years )

    • Managed high-profile rapid app projects for multiple lines of business
    • Account management, acceptance management, change controls
    • Managed $1M+ annual budgets & multiple schedules of dispersed talent
    • Worked with stakeholders to charter projects (requirements, scope definitions critical path dependencies, schedule, cost & ROI forecasting)
    • Managed business critical software projects from beginning to end
    • Streamlined web publication to realize cost savings
    • Gathered requirements & performed risk analysis for an enterprise LMS, online document storage & a product launch matrix
    • Performed during volatile periods. Managed onsite & contract talent to maintain uninterrupted business flow during high-demand rapid-growth and RIF quarters
    • Worked within internal IS/IT standards to deliver complex stand-alone MS SQLServer & Oracle solutions. Enabled smooth hand-off for ongoing support via technical docs and train-the-trainer sessions
    • Actively sought partner opportunities

  • Program Manager

    Technicolor

    (Public Company; 5001-10,000 employees; Entertainment industry)

    1998 — 2000 (2 years )

    • Supplied immediate business continuity during a crisis
    • Managed IT projects with Scrum-like Agile methods to bring stability & standards to a new fast-growth division
    • Managed budgets & colocation schedules/travel
    • Established SOPs, backup plans & technical documentation for mission-critical systems
    • Reverse engineered a custom CRM tool to ease dependency & volatility
    • Developed a disaster plan that limited exposure during two black-outs & Y2K
    • Performed Gap Analysis for enterprise transition from an organic mashup to Oracle
    • Managed successful integration with major vendor & customer supply chains
    • Hardware/software procurement
    • Sales engineering helped establish $1M-$10M+ sales pipelines & close large single campaign contracts
    • Worked directly with marketing & IT teams at Disney, Miramax, Buena Vista, DreamWorks, Paramount, Sony, Lionsgate, Warner Bros. & Universal Studios on behalf of client
    • Provided weekly status reports & monthly cost/scheduling variances

  • Extranet Developer

    Power Computing

    (Privately Held; 1001-5000 employees; Computer Hardware industry)

    September 1996 — December 1997 (1 year 4 months)

    • Successfully leveraged emerging web-based technologies to consolidate staff efforts, increase sales and improve customer service
    • Innovative rapid deployment out-paced leaders like Apple, Microsoft and Netscape to give the company a powerful edge over competitors
    • CRM evaluation (SAP & Clarity), testing & deployment of a custom solution
    • Intra-departmental mediation / bureaucracy navigation to get results
    • Successful merger of a web-based extranet serving outsourced teams across the US

Shannon Swenson’s Education

  • The University of Texas at Austin - The Red McCombs School of Business

    CMBA , Business , 2001 — 2001

  • The University of Texas at Austin

    BA , Psychology, Family Relationships, Child Development , 1994 — 1996

  • The University of Texas at Arlington

    Military Science 1990 — 1993

    Activities and Societies:
    Sam Houston Rifles

Additional Information

Shannon Swenson’s Websites:

Shannon Swenson’s Interests:

Emerging technologies, integrated media, best practices, community development, leadership, entrepreneurship, investing, history, literature, art & design, puzzle games, Criterion movies, philosophy, theology, beer, humor, and the outdoors. Order varies monthly.

Shannon Swenson’s Groups:

Entrepreneur Mentor at Business Invest in Growth,
Executive Volunteer at PeopleFund,
Tech Academy Advisor at American Youthworks,
Rape Crisis Volunteer at SafePlace,
3rd Degree Knights of Columbus,
Sam Houston Rifles, Maverick Battalion, UTA Army ROTC
US Air Force ROTC

  •    Interaction Design Association
  •    Inbound Marketers - For Marketing Professionals
  •    VizThink
  •    Online Advertising Professionals
  •    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
  •    FWA
  •    brandhackers

Shannon Swenson’s Honors:

2008 Cannes Lion Finalist, Cyber (Sr. Producer on BMW 1-series Rampenfest campaign),
Austin Business Journal Top 25 Web Agency,
Multiple SXSW Web Award nominee,
Madam CJ Walker Award for Business Growth, CCAACC,
Various awards for design excellence in client industries

Shannon Swenson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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