VP / Information Architecture & Founder, Empathy Lab
Greater Philadelphia Area
VP / Information Architecture & Founder, Empathy Lab
Greater Philadelphia Area
Vice president of Information Architecture at Philadelphia-based, interactive agency, Empathy Lab. Specializes in user-centered design solutions for clients based on an in-depth understanding of end-user needs. Designs and facilitates primary, qualitative, behavioral research (contextual inquiry and usability testing services). Translates research data into intuitive interaction design, to be used as a collaborative tool for graphic designers and web developers.
Education -
* Master’s Degree from the Interactive Telecommunications Program at New York University (ITP Program)
Professional Agency Experience -
* Empathy Lab (PA)
* Refinery (PA)
* R/GA (NYC)
* Nethod-Euro RSCG (NYC)
* Agency.com (NYC)
Research:
* Primary Behavioral Research/Contextual Inquiry
* Persona Development
* Use Case Development
* Taxonomy and Information Architecture
Design:
* Interaction Design/Wireframes
Usability Testing/Design Validation:
* Paper Prototyping
* Clickable Prototype Testing
(Internet industry)
September 2005 — Present (3 years 11 months)
* Develops intuitive information architecture, interfaces, and interaction design, based on in-depth understanding of end-user needs
* Leads qualitative behavioral research studies to uncover trends in user behavior and informational needs
* Head of IA department, manages information architects and interaction designers
* Member of Philly Phi Chi
(Online Media industry)
2003 — 2005 (2 years)
(Public Company; Internet industry)
2004 — 2004 (less than a year)
(Online Media industry)
2002 — 2003 (1 year)
(Public Company; Online Media industry)
2000 — 2002 (2 years)
(Internet industry)
2002 — 2002 (less than a year)
(Internet industry)
1999 — 2000 (1 year)
(Internet industry)
1999 — 1999 (less than a year)
(Internet industry)
1996 — 1998 (2 years)
(Online Media industry)
1996 — 1998 (2 years)
Masters , Interactive Telecommunications Program , March 1998 — August 2000
Bachelors , Radio, Television, Film , 1992 — 1996
1990 — 1994
Digital Music, Web Design, Film and Video Production
KDR (Kappa Delta Rho), UPA, PHICHI
2001 Art Director's Club Award (soundtrack to Circuland)