Marketing Specialist @ ARINC, ANS
Washington D.C. Metro Area
Marketing Specialist @ ARINC, ANS
Washington D.C. Metro Area
My current role with the Direct Marketing Alliance and Corporate Press Companies continues to evolve and change as business opportunities arise. I enjoy my responsibilities as Director of New Business Development, but want to clarify that I am also heavily involved in relationship building, marketing strategy, marketing technologies, consulting, on-line and off-line production and client services. My title doesn’t clearly identify what I am involved with on a day-to-day basis. I would like to categorize myself as simply a “Marketer” with a lot of great ideas, strategies and passion for driving results…
Please visit the following websites to get a more comprehensive idea of our value-added services.
www.directmarketingalliance.com
www.corppress.com
www.dmenet.com
Marketing Strategy/Planning
Production, on-line and off-line
Integrated Marketing
On-Demand Variable Publishing
Fundraising
Data Processing
Creative and Graphic Design
Interactive Marketing
Multi-Media
Social Networking
Event Planning and Strategy
Commercial Printing
Direct Mail and Fulfillment
Campaign Management
1:1 Marketing, B2B and B2C
Niche Marketing
Advertising & Promotion
SEO
Corporate Business Development/Sales
Retail, ecommerce
On-line Auctions
(Marketing and Advertising industry)
February 2009 — Present (6 months)
I focus on eMarketing efforts, advertising angles and Partnerships.
(Education Management industry)
January 2009 — Present (7 months)
Being the Head Baseball Coach at St. Mary's High School hold a lot of responsibilities.
Coaching, Fundraising, Recruiting, Management, Teaching, Role Model...
It is a great job and I am very thankful to be part of this great school!
(Marketing and Advertising industry)
June 2000 — Present (9 years 2 months)
Direct Marketing Solutions Provider
(Internet Marketing/Direct Marketing Industry)
www.directmarketingalliance.com
At present, I am responsible for reaching new client partners in both the non-profit and corporate world. I act as a strategic account executive for your fundraising and direct marketing efforts. My background in integrated/interactive marketing, direct mail, production and data processing allow me to offer the best strategy and provide the best value-added services for each marketing campaign. My goal is to help you to be more successful.
I also offer integrated marketing strategies. I am heavily involved in using on-line marketing tools (PURLs, Community Sites, Auctions...)and the tracking of real-time data.
The Direct Marketing Alliance specializes in Internet Marekting and Interactive Media Marketing.
www.directmarketingalliance.com
www.corppress.com
www.dmenet.com
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(Privately Held; 201-500 employees; Printing industry)
June 2000 — Present (9 years 2 months)
New Business Development
(Printing Industry)
I was involved in selling commercial printing, direct mail packages, graphic design and fulfillment. It was and continues to be a great experience. This was my initial start in the Direct Marketing field and I learned a great deal about direct mail and mailing services. I am happy to report that the contacts I made have been working with me ever since.
www.corppress.com
www.softrac.com
www.cpcolor.com
CP has added an integrated marketing wing and has been recognized as one of the best East Coast Digital Printing Companies
(Public Company; 1001-5000 employees; IUSA; Fund-Raising industry)
May 2005 — August 2006 (1 year 4 months)
New Business Development
(Fund-Raising Industry)
I was responsible for the development of new clients by offering them the opportunity to use our list, data processing, data enhancement and our advanced data selection services.
Merge/Purge
List Management
Broker Services
Modeling
NCOA Link
General , General , 1966 — 2006
BA , Marketing , 1996 — 2000
BS , Marketing/Management , 1996 — 2000
My Son, Jackson Brent Alexander Friends Networking Events Coaching High School Baseball The Washington Redskins :) I really enjoy discussing marketing campaigns and production technology.