
Director of New Business Development
Washington D.C. Metro Area

Director of New Business Development
Washington D.C. Metro Area
I am very excited about my new role at Corporate Press Companies/"Direct Marketing Alliance" as a Sr.Direct Marketing Account Executive for personalized print and integrated direct marketing. Integrated marketing is a very powerful tool in DM and leads to new business opportunities through 1-to-1 marketing.
Please visit the following websites to get a more comprehensive idea of our value-added services.
www.purldemo.com
www.dmeprojects.com
Commercial Printing Knowledge
Integrated Marketing
CRM
On-Demand Variable Publishing
DM experience
Fundraisng Background
Data Processing
Graphic Design
Interactive Marketing
Non-Profit Fundraising
Corporate Business Development/Sales
Retail, ecommerce
On-line Auctions
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2000 — Present (8 years 3 months)
Director of New Business Development/Consultant for Direct Marketing
(Internet Marketing/Direct Marketing Industry)
www.directmarketingalliance.com
At present, I am responsible for reaching new client partners in both the non-profit and corporate world. I act as a strategic account executive for your fundraising and direct marketing efforts. My background in integrated/interactive marketing, direct mail, production and data processing allow me to offer the best strategy and provide the best value-added services for each marketing campaign. My goal is to help you to be more successful.
I also offer integrated marketing strategies. I am heavily involved in using on-line marketing tools (PURLs, Community Sites, Auctions...)and the tracking of real-time data.
The Direct Marketing Alliance specializes in Internet Marekting and Interactive Media Marketing.
www.dmenet.com
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(Printing industry)
June 2000 — Present (8 years 3 months)
Account Executive
(Printing Industry)
I was involved in selling commercial printing, direct mail packages, graphic design and fulfillment. It was and continues to be a great experience. This was my initial start in the Direct Marketing field and I learned a great deal about direct mail and mailing services. I am happy to report that the contacts I made have been working with me ever since.
www.corppress.com
CP has added an integrated marketing wing and has been recognized as one of the best East Coast Digital Printing Companies
(Public Company; 1001-5000 employees; IUSA; Fund-Raising industry)
May 2005 — August 2006 (1 year 4 months)
New Business Development
(Fund-Raising Industry)
I was responsible for the development of new clients by offering them the opportunity to use our list, data processing, data enhancement and our advanced data selection services.
Merge/Purge
List Management
Broker Services
Modeling
NCOA Link
BA, Marketing, 1996 — 2000
BS, Marketing/Management, 1996 — 2000
General, General, 1992 — 1996
Looking to connect with some South River HS Graduates!
My Son, Jackson Brent Alexander Friends Networking Events Coaching High School Baseball The Washington Redskins :) I really enjoy discussing marketing campaigns and production technology.
Direct Marketing Association of Washington (DMAW)