Multi-Platform Monetization Expert
Greater New York City Area
Multi-Platform Monetization Expert
Greater New York City Area
A broad range of experience starting with five years at a major Global law firm (Shearman and Sterling) and then another 10 years at Cablevision Systems Corporation, with roles ranging from legal counsel, to sales (both advertising and affiliate sales) to business development to operations. I have launched three media services for Cablevision and started my own business in 2004. I have significant television production experience and have produced two nationally distributed programs (The Method-MoJo) and Live From the Seminole Hard Rock (PBS). I distribute shows, sell sponsorships and more importantly, provide strategic advice and development services for brands looking to message effectively over numerous platforms. My goal is to continue to build my business and become a trusted advisor and contributor to a growing number of businesses and personalities.
Social media marketing, television production, strategic marketing, Web and MySpace development services, search engine optimization, flash development, flex development, social network development
(Privately Held; 1-10 employees; Investment Banking industry)
2006 — Present (3 years)
Gerbsman Partners focuses on maximizing enterprise value for stakeholders and shareholders in under-performing, under-capitalized and under-valued companies and their Intellectual Property. In the past 60 months, Gerbsman Partners has been involved in maximizing value for 26 Technology and Life Science companies and their Intellectual Property and has restructured/terminated over $690 million of real estate executory contracts and equipment lease/sub-debt obligations. Since inception, Gerbsman Partners has been involved in over $1.9 billion of financings, restructurings and M&A transactions.
Gerbsman Partners has offices and strategic alliances in North America, Europe and Israel.
For more information please visit www.gerbsmanpartners.com
(Privately Held; 1-10 employees; Online Media industry)
July 2004 — Present (5 years 1 month)
A specialist in cross-platform distribution of content and marketing concepts. There is a seismic shift underway in the way that people communicate over the web. The manner in which people view media has also changed drastically. So, when marketing a product, or personality, one needs to consider the flow of the conversation. Do you speak at the community or do you engage in a conversation. Utilizing existing platforms, we provide strategic advice to assist brands, both big and small, participate into the flow of web conversations. We create an improved MySpace page, drive views of videos on You Tube and drive traffic to customized eBay Stores. We want you to be where your customer is. From advice and consulting to development and deployment to distribution and monetization, I work with brands to find the right way to benefit from social networking and its effects on media consumption and participation.
For more information please contact me at 516 707 0557
Brent Chapman
(Public Company; 501-1000 employees; Media Production industry)
September 1994 — July 2004 (9 years 11 months)
Responsible for all operational aspects of each of a national sports and fitness instruction video on demand network (Sportskool) and two national high-definition sports networks (Rush and WorldSport), including the successful launch of each of those services during the period of October 2003-January 2004. Responsible for all strategic, operational and financial aspects of each of these businesses. Responsible for overseeing all branding, programming, origination, research and selling activities for these networks. Full P&L responsibility for each service, including the recruiting of the management and production teams and the creation of strategic content, production and marketing alliances with outside entities. Oversaw the production of over 150 hours of original programming.
(Public Company; Media Production industry)
1999 — 2002 (3 years)
(Partnership; 1001-5000 employees; Law Practice industry)
September 1989 — August 1994 (5 years)
Corporate associate at one of the world's leading law firms. Spent the bulk of my private practice within the mergers and acquisitions department. An amazing learning experience and the framework for all that has come professionally since.
JD , Law , 1986 — 1989
BA , Political Science, History , September 1982 — June 1986