Rick Pensa

Past

• Senior Business Consultant at CAS AG
• Vice President, Group Account Director at AC Nielsen
• Vice President, Group Account Director at ACNielsen

• Manager Field Sales Systems at ConAgra Frozen Foods
• Manager Field Sales Systems at ConAgra Frozen Foods
• Vice President at Maximum Sales
• District Manager at SmithKline Beecham

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Recommended

6 people have recommended Rick

Connections

118 connections

Industry

Consumer Goods

Websites

• My Company
• My Blog

Rick Pensa’s Summary

Professional consultant skilled in the understanding of the consumer and how to market to that consumer in the most efficient manner possible. My skills include the ability to:
- Segment and target consumers segments
- Market to those segments with specific marketing messages
- Develop spatial analyses & map opportunity gaps & trends
- Develop and evaluate the marketing mix equation
- Develop tools to identify opportunities, measure effectiveness and adjust strategies & tactics

I have worked across a number of consumer goods industries including Beverages, Tobacco, DIY, Consumer Electronics, Sporting Goods, Snacks and Frozen Foods.

If you are seeking a resource to help drive a more consumer centric & fact based approach to your sales and marketing efforts, please contact me.

Rick Pensa’s Specialties:

- AWhere Spatial Analysis software...Got Maps?
- FusionPoint Data Visualization & Analytic Solutions
- CAS CPWErx Business Consultant
- Trade Promotion Effectiveness
- Category Management
- Consumer Segmentation & Targeting
- ACNielsen, IRI, Spectra
- Strategic marketing

Rick Pensa’s Experience

• Senior Business Consultant

  CAS AG

  (Consumer Goods industry)

  2001 — 2006 (5 years )

• Vice President, Group Account Director

  AC Nielsen

  (Consumer Goods industry)

  1994 — 1998 (4 years )

• Vice President, Group Account Director

  ACNielsen

  (Public Company; 5001-10,000 employees; VNU; Market Research industry)

  February 1994 — October 1998 (4 years 9 months)

  Responsible for all non-Coca-Cola account business in the Atlanta office. Managed a staff of 18 market research professionals to sell, service and grow ACNielsen accounts in the Southeast. Clients included Maybeline Cosmetics, Swisher International, Florida Department of Citrus, McKee Foods, Lance, Goodmark Foods and Eastman Kodak.

• Manager Field Sales Systems

  ConAgra Frozen Foods

  (Consumer Goods industry)

  1990 — 1992 (2 years )

• Manager Field Sales Systems

  ConAgra Frozen Foods

  (Consumer Goods industry)

  1989 — 1991 (2 years )

• Vice President

  Maximum Sales

  (Consumer Goods industry)

  1982 — 1984 (2 years )

• District Manager

  SmithKline Beecham

  (Public Company; 10,001 or more employees; GSK; Pharmaceuticals industry)

  1974 — 1982 (8 years )

Additional Information

Rick Pensa’s Websites:

• My Company
• My Blog