
Mobile Marketing, Advertising and Technology Blogger, Podcaster and Visionary
San Francisco Bay Area

Mobile Marketing, Advertising and Technology Blogger, Podcaster and Visionary
San Francisco Bay Area
Mobile, wireless, mobile computing and mobile marketing blogger and podcaster, covering the future of mobile communications and marketing.
Extensive direct marketing and business development background within the telecommunications, wireless and health care industries.
I seek to encourage innovation in in a wireless world and create new business models that enhance the growth of mobile communications.
Join or partner with companies and individuals who share my vision.
Relationship marketing, sales lead development, high tech business development, blogging and podcasting about mobile technology and wireless communications.
(Marketing and Advertising industry)
May 2007 — Present (2 years 8 months)
MobileBeyond is a online publisher of blog and podcast sites covering mobile marketing & advertising and the future of mobile communications.
An evangelist, blogger and podcaster, Brian follows mobile trends and interviews international mobile and wireless experts. Guests with mobile marketing, advertising, research and technology companies frequently appear on MobileBeyond and IM-Mobile.
Brian is also very active on Twitter, Facebook and other social media sites.
Brian has over 15 years experience in direct marketing, advertising and business development within the telecommunications, wireless, call center and health care industries.
Visit MobileBeyond, IM-Mobile or Twitter for further information:
http://MobileBeyond.net
http://MobileBeyond.mobi
http://IM-Mobile.com
http://IM-Mobile.mobi
http://Twitter.com/MobiMarketing
MobileBeyond and IM-Mobile are also available on iTunes
(Privately Held; Marketing and Advertising industry)
October 2006 — May 2007 (8 months)
Designed and Implemented lead development campaigns for telecommunications, IT, software, networking, consumer electronics and other technology clients.
Built successful business development teams to enhance client marketing and sales results.
(Privately Held; Newspapers industry)
January 2006 — September 2006 (9 months)
Recruited by Silicon Valley's largest newspaper then owned by Knight-Ridder.
Re-alligned resources. Created new print and online strategies and campaigns to drive classified advertising sales higher.
Trained and managed a successful, motivated advertising team. Devised cross-sell/up-sell techniques that boosted advertising revenues
(Marketing and Advertising industry)
March 2004 — January 2006 (1 year 11 months)
Founded a direct marketing consulting company.
implemented inbound and outbound telesales, lead generation, list building and sales training programs for high technology firms targeting F1000 C3 executives.
Reconfigured CRM sales cycle tracking and reporting systems, boosting sales force performance and company revenues.
(Computer Software industry)
January 2002 — March 2004 (2 years 3 months)
Created and implemented unique direct response and outbound campaigns substantially increasing service sales to retail pharmacies.
Helped negotiate a major pharmacy franchise agreement that generated heightened market presence and a new revenue stream for company.
(Wireless industry)
2000 — 2001 (1 year )
Identified new business opportunities through new direct marketing/lead generation programs.
Maximized ISP's revenue growth by creating multi-channel marketing campaigns, combining telephone, direct mail, email and advertising.
(Information Technology and Services industry)
1999 — 2000 (1 year )
Successfully revamped inbound and outbound sales and lead generation campaigns for telecommunications, software and other high technology companies.
Teamed with Account Executives to drive existing and new revenue growth for InfoPlex' 100-seat call center.
MA , Communication
BA , Communication Major & Radio-Television Minor
Direct marketing, mobile technology, mobile marketing, mobile advertising, computers, software, sales and voice training, blogging, podcasting, social media, playing the piano, composing music, working out
Member, Direct Marketing Association, Northern California Chapter
Multiiple LinkedIn Internet, mobile and social media groups