Inmaculada Martinez

Inmaculada Martinez

Co-founder and Managing Partner at Agora9 Group

London, United Kingdom

Current
  • Co-founder and Managing Partner at Agora9 Group
  • Investment and Innovation Executive at STRADBROKE ADVISORS
  • Liveryman at Information Technologists' Company - City of London Livery
Past
  • Strategic Advisor and Director of Business Development & Partnerships at PRODUCTIONBASE - An Associated Northcliffe Digital Media Company
  • Digital Media Strategist at Create Media Ventures
  • Media & Marketing Strategy Advisor at NOKIA's Widsets.com

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Education
  • NYU
  • Government Grant spread across various East Ivy League universities
  • Universitat de València
Recommended
Inmaculada has 5 recommendations 5 people have recommended Inmaculada
Connections
300 connections
Industry
Information Technology and Services
Websites

Inmaculada Martinez’s Summary

After holding senior level positions in financial institutions and the telecommunications sector, Inma founded and led as CEO her first entrepreneurial venture in 1999 and continued to co-found and lead at the helm two other companies, the latter one in Finland, as a mandate for 3i Ventures. In less than 18 months she successfully grew the business from 3 to 25 people and achieved global technology launch for NOKIA and HP

Other VC mandates followed and her work has mainly been focused on growing businesses towards successful launch, market positioning and revenue. She combines her senior exec experience with her serial entrepreneurial skills, and she is able to keep people focused and enthused in the common goal. She has also been involved in fund-raising at seed and institutional investor levels and managing capital requirements. Her funding contacts include private networth individuals and institutional investors

As a digital media strategist her work has been recognised by industry and media internationally. FORTUNE and TIME have described her as one of Europe’s top talents in Human Factors and Social Engagement through technology. In 2001 the members of The European Leadership Forum, a Fortune 500 CEO and EU Governors annual summit, voted her “Best Contributor to the Formation of Digital Media Strategy”. In 2005 Red Herring ranked her amongst the top 40 most influential women in technology. She is also regularly invited to participate in industry conferences as a speaker on mobile and web technologies, as well as on entrepreneurial issues such as growth, funding, selling technology products to consumers and Enterprise 2.0, how the social web is transforming corporations

Combining her academic background with that of finance, technology and entrepreneurship has allowed her to bring to organisations an out-of-the-box vision, an active attitude towards problem-solving and an approach to innovation that empowers companies and increases shareholder value

Inmaculada Martinez’s Specialties:

All Digital Media broadcasted on multi-platforms;
Emerging technologies in Web, Mobile and Film & TV Broadcasting;
Interim Managemt or Executive Advisory for SMEs in growth phase across technology sector;
Public Speaker on Digital Media and the Future of Society within digital environments;

Inmaculada Martinez’s Experience

  • Co-founder and Managing Partner

    Agora9 Group

    (Information Technology and Services industry)

    November 2009 — Present (1 month)

    The Agora9 Group is a London-based international advisory and communications firm focused on the mobile industry. The company has a research and technology division, 9, that produces mobile market analysis and manages the Agora9 Network, the largest international forum of independent mobile developers. The Agora9 Group clients - multinationals, investors and key players in the mobile industry, are serviced in a variety of bespoke ways: from investment strategy and industry knowledge to media communications and the brokerage of key alliances or engagement with mobile developers.

  • Investment and Innovation Executive

    STRADBROKE ADVISORS

    (Broadcast Media industry)

    July 2006 — Present (3 years 5 months)

    STRADBROKE works with Private Investors and Venture Capital firms assessing investment opportunities and advising their portfolio companies on how to innovate their strategy, brand, products and services to successfully come to market or increase market share.
    Equally, STRADBROKE advises companies in growth phase and transformation in a variety of ways, from raising capital funding to business development and marketing, re-branding for specific commercial needs, and market expansion. STRADBROKE works in Enterprise 2.0, emerging technologies from Web and Mobile to Neurosciences, Green Projects and Microengineering. We also advise on FILM DEVELOPMENT FUNDING and any new media that operates in DIGITAL PLATFORMS

  • Liveryman

    Information Technologists' Company - City of London Livery

    (Telecommunications industry)

    2005 — Present (4 years )

    Formerly the Worshipful Company of Information Technologists, this is the 100th Livery Company of the City of London. Our members are all senior IT professionals who have joined the Company in order to give something back to the IT sector and the wider community. The ITC has a significant charitable and educational programme which uses the expertise, resources and networks of its members, and it is also involved in a range of activities to promote the Information Technology profession.

  • Strategic Advisor and Director of Business Development & Partnerships

    PRODUCTIONBASE - An Associated Northcliffe Digital Media Company

    (Broadcast Media industry)

    October 2006 — December 2008 (2 years 3 months)

    Mandate: to develop, post-acquisition of the business, the transformation of the core business (a digital network of TV professionals) into a full-fledged film industry network with additional revenue lines.
    Delivered: Re-designed product offering to create a value proposition for independent filmmakers and the film industry in general (Animation, Commercial Production, Shorts, Independent and Feature Filmmaking) and launch the first 3D reel-based film industry database of professionals. Signed up partnerships with the UK’s top film industry agencies and institutions.

  • Digital Media Strategist

    Create Media Ventures

    (Motion Pictures and Film industry)

    July 2005 — December 2007 (2 years 6 months)

    A Stradbroke Advisors long-term client, CMV is a UK-based international film & tv production company. It focuses on creating, managing and exploring commercial branding of intellectual properties across publishing, media and commercial platforms, acting as parent company to the Create TV & Film, and behind massive success hit preshool shows such as BBC Children's "Little Robots" and LEGO's BIONICLES.

  • Media & Marketing Strategy Advisor

    NOKIA's Widsets.com

    (Entertainment industry)

    September 2006 — December 2006 (4 months)

    Mandate: re-vamp and plan the launch campaign and brief/manage the creative agencies contracted to achieve maximum subscription response internationally, designing a catchy and viral launch campaign.
    Delivered: Changed the creative approach to a more web 2.0 business; Supported the strategic team with idea generation for widsets development and consumer adoption. On press announcement achieved coverage in 62 sites worldwide in the first 24 hrs. Widsets targeted a 250k first adoption subscribers figure which was achieved in the first 9 months postlaunch. The service is available in 53 languages and hosts over 500 RSS widsets.

  • CEO - Visual Radio division

    Jutel Oj Visual Radio (Finland) (an 3i company)

    (Privately Held; 51-200 employees; Computer Software industry)

    June 2004 — June 2006 (2 years 1 month)

    Mandate: to grow the business from an unmanaged 3 employees division into a 25 employees unit; manage and further the relationship with clients NOKIA and HP; ensure that the software developed would hit all delivery targets for global launch;.
    Delivered: Within the first year of mandate, got the company to make the Red Herring 100 Europe; audited the business internally and hired from other parts of the company employees that were defecting to competitors; Commercial deployment achieved in 2005 in Asia and other markets and currentl ALL Nokia handsets carry the Visual Radio Software (millions of handsets).

  • Marketing and Business Development Consultant

    moo

    (Privately Held; Printing industry)

    August 2005 — April 2006 (9 months)

    Mandate from Seed Investors, The Accelerator Group: assist the founder in growing the business for first institutional round, from “one-man-show” to a commercially active startup.
    Delivered: Moo raised $5 million from Atlas Venture and Index Ventures in April 2006, has sold “several million cards” to customers in 143 countries - including North Korea.

  • Managing Director

    Sense Worldwide

    (Privately Held; Design industry)

    August 2002 — October 2004 (2 years 3 months)

    Joined to company’s three partners to transform the venture from a small projects business to an innovation agency providing consumer strategy to Fortune 500 companies and government agencies. Client roster: NOKIA, SC Johnson, Herman Miller, BBC, MTV, HP, IBM, Procter & Gamble amongst others.

  • Founder and CEO

    Escape Velocity

    (Broadcast Media industry)

    September 1999 — February 2002 (2 years 6 months)

    A pioneer in the early days of the wireless services sector, the company grew under her leadership to become one of “Europe’s 20 Leading Wireless Companies” (Lehman Brothers, 2000). Achieved product beta with leading European operators and handset manufacturers. Became the defacto personalisation engine for all future consumer services in various portals.

  • New Technologies Research Global Advisor / Internet Strategist.

    CABLE & WIRELESS Plc. Global Businesses Division. Global Markets.

    (Public Company; 10,001 or more employees; CW.L; Telecommunications industry)

    May 1998 — December 1999 (1 year 8 months)

    Responsible for developing the new technologies global business strategy and international clients advisory within Cable &Wireless Asia and USA.

  • Director, EMEA & Latin American Development

    THE INSTITUTE FOR INFRASTRUCTURE FINANCE.

    (Think Tanks industry)

    August 1996 — April 1998 (1 year 9 months)

    Think-tank organisation associated with multilateral and bilateral organizations (EBRD, World Bank) and Private Sector Investors involved in infrastructure development worldwide.

  • Latin American Equity Sales. Shares Broker

    DRESDNER KLEINWORT BENSON SECURITIES

    (Public Company; 10,001 or more employees; DKIB; Investment Banking industry)

    August 1995 — March 1996 (8 months)

  • Latin American Equity Sales

    Kleinwort Benson

    (Information Technology and Services industry)

    1995 — 1996 (1 year )

  • Analyst - Equities - Private Clients Services

    Goldman Sachs

    (Broadcast Media industry)

    1992 — 1995 (3 years )

Inmaculada Martinez’s Education

  • NYU

    Ph Doctorate Thesis , The New Journalism: Counterculture and the New Society , 1989 — 1990

    This Ph D thesis was towards a Ph D at the University of Valencia

    Activities and Societies:
    Lectorship spread across several Eastcoast universities interviewing the likes of Tom Wolfe, Hunter S. Thomson, and Norman Mailer, for her thesis covering the socio-cultural changes that re-shaped America in the 1970s.

  • Government Grant spread across various East Ivy League universities

    Fulbright Commission Fellowship , Diploma in Political Studies and Diplomatic Relations. University Menendez y Pelayo. , 1988 — 1988

    Activities and Societies:
    Specialisation: Spain-USA Bilateral Relations in the 1980s. Sponsored by USA-Spain Governments.

  • Universitat de València

    Master , English & American Literature. Cum Laude , 1982 — 1987

    Activities and Societies:
    Includes Bachelor Degree in Humanities (Linguistics, Anthropology and History). Cum Laude.

Additional Information

Inmaculada Martinez’s Websites:

Inmaculada Martinez’s Groups:

ADVISORY POSITIONS

EU Technology Commission (2001 – Present)

City of London Corporation Guilds
The Company of Information Technologists Livery
Freeman (2005) Member of the Court (2008)
Member of the Industry Panel, advising on technology the City of London,the Lord Major as well as City companies.

Blyk – MVNO UK & Europe (2007 – Present)
Advisor and senior blogger at their www.shift6.com industry blog

British Animation Awards - advising on Sponsorships and Commercial Development.

New Producers Alliance- Film Production for independent filmmakers - Advising on sponsorship, funding and digital platforms

Power to the Pixel - Film Makers Think-Tank advising the film industry on film digital platforms - Producer of the "Brands Funding Film" section

  •    MobileMonday
  •    Consultants Network
  •    Goldman Sachs Alumni Networking Group
  •    Private Equity Investment Group
  •    Goldman Sachs Networking
  •    Visual Effects, Film and Games Professionals (www.vfx-recruit.com)
  •    Cable & Wireless Alumni
  •    Central Saint Martins College of Art and Design, University of the Arts London
  •    Live Video Streaming
  •    5D: The Future of Immersive Design Conference
  •    Life Science Venture Capital
  •    The NextWomen
  •    politika 2.0
  •    MyID.is Certified
  •    Marketing Professionals Network - powered by Stopgap
  •    Finance Club
  •    Finance Club London
  •    Social TV - next generation media (Web 2.0, mobile, digital video broadcast, DTV, STB, MHEG, IPTV)

Inmaculada Martinez’s Honors:

2001 - European Leadership Forum (Paris)- CEO & EU Governors Summit - Awarded "Best Contributor to Formation of Digital Media Strategy"
2000 - GSM Congress (Cannes) - Chairman of the Mobile Personalisation sessions;
2000-2001 WAP Forum Meetings Chairman (London 2000) and Rome (2001);
2000 - FORTUNE Top 50 Most Powerful Women in Business;

Inmaculada Martinez’s Contact Settings

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