Communication advisor at RelationshusetGekko
Copenhagen Area, Denmark
- Current
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- Communication advisor at RelationshusetGekko
- Past
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- Consultant (research and management) at Responsive
- Project Manager at Aarhus School of Business
- Knowledge exchange / study trip at New York University
- Knowledge exchange / study trip at Yale University
- Knowledege exchange / study trip at Harvard Business School
- Knowledge exchange / study trip at MIT
- Project employer at Apex (Center for Approved Experience Economy)
- Author at Børsens Ledelseshåndbøger
- Internship (Communication & PR) at BEC (Bankernes EDB Central)
- Customer Care function at KMD
- Customer Care function at TUI
- Freelance copywriter at Bymusen
- Copywriter at Uption
- Copywriter at Fribol
- Golf instructor at DGU
- Education
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- Aalborg Universitet
- Stockholms universitet
- Aalborg Universitet
2 more...
- Recommended
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5 people have recommended Jonas - Connections
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connections
- Industry
- Marketing and Advertising
- Websites
Jonas Dahl Ingvardsen’s Summary
I’m dedicated to a vision of non-interruptive marketing efforts and open, honest dialogue between a company and its audiences. I truly believe that especially social media have brought about the technological basis for realizing marketing efforts based on dialogue.
As companies integrate social media in their communication, they go from speaking to their customers into having an ongoing conversation with them. Social media are having the potential of engaging and bringing values to customers.
Furthermore social media can be used for the companies as a strategic communication tool for humanizing, branding and build relations with customers. Social media therefore provides e a dialog based framework suitable for customer interaction. Have the following issues in mind and your company will have a strong new tool for building and learning customer relationships and through that generate more effective commercial communication – in the end to be seen on the bottom line:
1. Business no longer hold abolute sway over the decisions and behavoir of consumers.
2. The longer companies refuse to accept the influence of consumer-to-consumer communication and perpetuate the old ways of doing business, the more they weill alienate and drive away their customers.
3. To succeed in a world where consumers now control the conversation, and where satisfied customers tell three friends while angry customers tell 3000, companies absolutely must achieve credibility on every front.
Due to my views on social media and marketing I have been invited as speaker in a number of occasions e.g. IBC Euroforum, Aarhus School of Business, Aarhus University and Børsen.
Web: http://ingvardsen.eu
Twitter: www.twitter.com/ingvardsen
Research: http://vbn.aau.dk/research/apex_mapping(10388666)/
Jonas Dahl Ingvardsen’s Specialties:
- Social media marketing / social influence marketing
- Communication and consumer trends
- Experience based communication efforts
- Web 2.0
- Relationship marketing and DM
- Customer Life Cycle Management (CLC)
- Guerilla marketing
- Online communication strategies / Cross Media
Jonas Dahl Ingvardsen’s Experience
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Communication advisor
RelationshusetGekko
(Marketing and Advertising industry)
September 2008 — Present (11 months)
Relationship marketing gives the opportunity to communicate directly to the individual, creating authenticity and relevance and digging in deeper than other forms of marketing. With the right knowledge and understanding, you can use relationship marketing to influence beliefs and behaviors and reach your business goals.
As a RelationshusetGekko client, you are a vital part of the process and ensure that we go forward with the right strategy. Some of the methods we use are suggestion catalogs and workshops. Our business strategies guarantee the most optimal combination of your strategic and tactical possibilities, regardless of the chosen media form. We move freely and seamlessly between print, Internet and mobile phone – while keeping our eyes on the horizon for new media forms.
Take a look at RelationshusetGekko www.relationshusetgekko.dk - the most prize-winning relationship marketing and DM agency in Scandinavia but also on a worldwide scale. -
Consultant (research and management)
Responsive
(Marketing and Advertising industry)
March 2008 — September 2008 (7 months)
Tags: research, strategy, communication, dialogue, marketing, CRM, CLC, DM.
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Project Manager
Aarhus School of Business
(Educational Institution; 501-1000 employees; Higher Education industry)
August 2007 — March 2008 (8 months)
Project manager of web communication, new media strategies.
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Knowledge exchange / study trip
New York University
(Educational Institution; Higher Education industry)
January 2008 — January 2008 (1 month)
Communication and learning styles
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Knowledge exchange / study trip
Yale University
(Educational Institution; Higher Education industry)
January 2008 — January 2008 (1 month)
Communication and learning styles
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Knowledege exchange / study trip
Harvard Business School
(Educational Institution; Higher Education industry)
January 2008 — January 2008 (1 month)
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Knowledge exchange / study trip
MIT
(Educational Institution; Higher Education industry)
January 2008 — January 2008 (1 month)
Communication and learning styles
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Project employer
Apex (Center for Approved Experience Economy)
(Public Relations and Communications industry)
January 2007 — August 2007 (8 months)
Researcher, copywriter and author of casestudies related to experience economy.
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Author
Børsens Ledelseshåndbøger
(Education Management industry)
March 2007 — April 2007 (2 months)
Author to the article "Leader blogs - how blogs can be used as an effective tool for leadership"
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Internship (Communication & PR)
BEC (Bankernes EDB Central)
(Privately Held; 501-1000 employees; Financial Services industry)
August 2006 — January 2007 (6 months)
Text production, branding and internal communication
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Customer Care function
KMD
(Privately Held; KMD; Information Technology and Services industry)
January 2006 — August 2006 (8 months)
Communication support function
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Customer Care function
TUI
(Public Company; Leisure, Travel & Tourism industry)
2001 — 2006 (5 years)
Customer and communication managements
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Freelance copywriter
Bymusen
(Public Relations and Communications industry)
March 2006 — August 2006 (6 months)
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Copywriter
Uption
(Civic & Social Organization industry)
January 2005 — June 2005 (6 months)
Author of articles and newsletters related to leadership and communication
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Copywriter
Fribol
(Food Production industry)
2002 — 2005 (3 years)
Text writer, branding strategy and marketing tasks
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Golf instructor
DGU
(Sports industry)
1999 — 2000 (1 year)
Instructor for new into the sport, companies and events
Additional Information
Jonas Dahl Ingvardsen’s Websites:
Jonas Dahl Ingvardsen’s Interests:
PR, New media, Organization, Blogs, Commercials, Web 2.0 (3.0 -), Guerilla Marketing.
