Brand Storyteller, Social Media Srategist
Greater Philadelphia Area
- Current
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- Brand Storyteller, Social Media Strategist at Pop Culture Casualty, Inc.
- Past
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- Executive Director at CCS Fund Raising
- Associate Director at CCS Fund Raising
- Seasonal Consultant, Marketing and Sales at Porsche Designs/Integral
- Seasonal Consultant, Marketing and Sales at The Buying Office
- Elections Monitor at Office of Security and Cooperation in Europe (OSCE)
- Consultant at Creative Associates International
- Actor at Joe Schmo 2 at SpikeTV
- Trainer/Facilitator at Program on the Analysis and Resolution of Conflicts (PARC)
- Logistics at World Food Programme
- Democratization Intern at Office of Security and Cooperation in Europe (OSCE), Mission to Bosnia-Herzegovina
- Founder and CEO at Wiese Promotions
- Education
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- Syracuse University
- Eurocentres
- University of Washington
- Recommended
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7 people have recommended Ingrid - Connections
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252
connections
- Industry
- Public Relations and Communications
- Websites
Ingrid Wiese’s Summary
Hi, I’m Ingrid Wiese and I am a marketing and public relations specialist with fourteen years of experience executing communication strategies, building partnerships, developing sales promotions, and strengthening brand identities and awareness.
I write Pop Culture Casualty, along with other blogs such as All Our Affairs, One Fine Philly, and Three New York Women. I started Pop Culture Casualty in 2005 to tell my story and shape my personal brand. Over the years, I’ve enjoyed helping others to develop their personal and professional brands. Former clients include, Anheuser-Busch, Porsche Designs, The Buying Office, Nordstrom, New York City Opera, Pearl Theatre, The Franklin Institute, American Red Cross, Wildlife Conservation Society, The Office of Security and Cooperation in Europe, The United Nations World Food Programme and United Nations Foundation.
I specialize in growing on-line communities and using social media tools to cultivate conversation. Public relations and marketing has become much more interactive and companies must use new tools to remain competitive. If you or your company wants to find out more about how to engage your public, please contact me for a consultation.
Ingrid Wiese’s Specialties:
Social Media Strategy Development, Communications Strategy, Weblog Management, Brand Strategy, Client Management, Fundraising, Public Speaking, Training
Ingrid Wiese’s Experience
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Brand Storyteller, Social Media Strategist
Pop Culture Casualty, Inc.
(Marketing and Advertising industry)
June 2005 — Present (4 years 6 months)
• Create marketing plans and social media strategies, sharing brand stories and creating communities on Twitter, Facebook, Squidoo, YouTube, MySpace, Flickr, and del.icio.us.
• Designed and produced six multi-author blogs, recruited and mentored team of over twenty-five writers to produce ongoing and relevant blog and Twitter content for blogs including; One Fine Philly, Peacock Feathers, All Our Affairs, Pop Culture Casualty, and Three New York Women.
• Authored over 1,000 posts, created forums for interaction on issues including fashion, interior design, shopping, Philadelphia culture, New York City dating, Philadelphia non-profits, and pop culture influences.
• Developed strong connections in the blogosphere through attending interactive trainings, seminars, social media club events and networking conferences.
• Used social media tools to reach target audiences, tell brand stories and drive web traffic for companies including; Three New York Women, Womego.com, AVR Resources, and Mighty Writers.
• Spokesperson for blog and source for blog community at The Washington Post. -
Executive Director
CCS Fund Raising
(Privately Held; Fund-Raising industry)
September 2006 — October 2008 (2 years 2 months)
• Developed overall public relations and campaign strategy for The Franklin to reach a $60 million campaign, designed budget, set benchmark goals, implemented cultivation strategy, authored case and wrote all corporate proposals and major gifts solicitation scripts.
• Raised an unprecedented $30 million (50% of goal) in the first year of The Franklin campaign.
• Increased The Franklin Board giving by 300%, doubled individual giving over the previous campaign, raised largest corporate gift in the history of the Institute.
• Trained Board and volunteers on successful solicitation strategy, coached over 30 volunteers for solicitations totaling $100 million.
• Received CCS President Awards: 2008 Best Campaign Innovation, 2008 Best Campaign Newsletter, 2008 Best Mixed Media Campaign Announcement, 2007 Best Corporate Proposal, 2007 Best Campaign Innovation. -
Associate Director
CCS Fund Raising
(Privately Held; Fund-Raising industry)
October 2004 — September 2006 (2 years )
• Led UN Foundation Global Health Partner search to find financial partner for the Global Fund to Fight Tuberculosis, AIDS and Malaria (Global Fund), resulting in community partnership with United Methodist Church.
• Administered on-site counsel and training to clients including The Wildlife Conservation Society, The New York City Opera, The American Red Cross, The United Nations Foundation, and The Pearl Theatre.
• Managed the Red Cross recognition process for over fifty $1 million plus corporate donors during the Hurricane Katrina aftermath. -
Seasonal Consultant, Marketing and Sales
Porsche Designs/Integral
(Wholesale industry)
August 2003 — August 2006 (3 years 1 month)
• Advised Porsche designs on booth construction and convention sales strategy, resulting in 250% increase in annual convention sales.
• Developed line pitch and presented product line to executive buyers and personnel for over 100 accounts.
• Consistently achieved sales in the top 5% of company for shows in 2003, 2004, 2005 and 2006. -
Seasonal Consultant, Marketing and Sales
The Buying Office
(Wholesale industry)
January 2000 — January 2005 (5 years 1 month)
• Initiated and developed relationships with key clientele ($500 K + accounts).
• Presented forty-five TBO vendors to executive buyers and personnel for over one hundred accounts.
• Negotiated final sales, discounts and contracts.
• Trained temporary sales staff on line presentation and sales technique.
• Fostered client relationships through events management and organized client-vendor activities.
• Achieved highest written sales for shows in January 2002, January 2003, July 2003, and January 2004. -
Elections Monitor
Office of Security and Cooperation in Europe (OSCE)
(Government Relations industry)
September 2002 — December 2004 (2 years 4 months)
• Elections Observer representing the US State Department in six international elections cycles.
• Supervised the evacuation of 300 elections observers to Borjomi, Georgia during the revolution that occurred December 2003 amidst the Georgian run-off elections.
• Organized response and information dissemination regarding terrorist threat in November 2003 Bosnian elections.
• Led 40 Short-Term Election observers, arranged logistics, managed briefing sessions, and provided election observation training as supervisor for October 2002 Bosnian elections.
• Authored paper on the intimidation of women witnessed while observing the September 2004 Bosnia elections in Cazin, Bosnia. -
Consultant
Creative Associates International
(Privately Held; International Trade and Development industry)
April 2004 — July 2004 (4 months)
• Organized a USAID proposal partnership with International City/County Management Association (ICMA) for South Africa Re-bid.
• Backstopped USAID-funded program in South Africa by writing budget forecasts, preparing expense reports and responding to finance-related questions.
• Provided logistic and support of short and long-term personnel for South Africa and the Sudan. -
Actor
Joe Schmo 2 at SpikeTV
(Entertainment industry)
March 2004 — April 2004 (2 months)
• Played role of "Jane Schmo" in reality TV spoof produced for Spike TV network.
• Lead promotional tour with over 50 radio interviews, 20 trade interviews and 10 personal appearances.
• Appeared on "Spike After Dark" and "Inside Edition" to promote finale. -
Trainer/Facilitator
Program on the Analysis and Resolution of Conflicts (PARC)
(Educational Institution; Higher Education industry)
September 2001 — June 2003 (1 year 10 months)
• Facilitated ‘Office Conflict Training Program’ and ‘Tolerance Seminars’ for Syracuse University.
• Designed ‘Train-the-Trainer’ curriculum event for over forty students.
• Mediated student conflicts, counseled students on life skills and negotiations, facilitated cross-cultural dialogue between inner-city Syracuse youth. -
Logistics
World Food Programme
(Non-Profit; Non-Profit Organization Management industry)
May 2002 — August 2002 (4 months)
• Pioneered the first WFP ‘strategic philanthropy’ proposal materials, resulting in a multi-million dollar partnership between TPG/Royal Mail and WFP, successfully implemented in December 2003.
• Collaborated with department heads and executive officers to produce comprehensive needs list.
• Coordinated and presented proposal materials to TPG-Royal Mail executives, established WFP proposal template.
• Authored fundraising appeal to CARE Australia, resulting in $50 million grant. -
Democratization Intern
Office of Security and Cooperation in Europe (OSCE), Mission to Bosnia-Herzegovina
(International Trade and Development industry)
2002 — 2002 (less than a year)
• Developed and implemented career training workshops targeting Bosnian youth, achieved 60% placement rate with students.
• Presented workshops in six communities throughout Bosnia, drawing unprecedented culturally diverse crowds, establishing networks and community groups which are still thriving today.
• Supervised a team of two translators and three interpreters to develop all seminar materials.
• Designed a ‘Train-the-Trainer’ curriculum which was replicated throughout Bosnia to assure program sustainability, generated web-based resources (including website, newsletter, and online resource center). -
Founder and CEO
Wiese Promotions
(Public Relations and Communications industry)
March 1995 — January 2001 (5 years 11 months)
• Founded and operated a private marketing and promotions company, trained over 30 sales staff, cultivated a diverse portfolio of over 100 corporate entities.
• Developed nationally implemented interactive marketing and branding campaigns for clients including Anheuser-Busch, K&L Distributors, Nordstrom, The Buying Office, and Porsche.
• Worked directly with clients to assess complex needs, developed a reputation for ability to accurately intuit and interpret clients desires and produce deliverables that achieved results.
• Achieved highest written sales on the The Buying Office (TBO) showroom floor at the International Gift shows in January 2002, January 2003, July 2003, and January 2004.
• Managed client relationships for TBO with events, organized client-vendor activities and consistent communication, built trust with trademark of honest and reliable feedback.
• Initiated new business relationships resulting in twenty new $500 K+ accounts on behalf of TBO.
Ingrid Wiese’s Education
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Syracuse University
MA , International Relations , 2001 — 2003
Certificate in Conflict Resolution from the PARC Institute, Maxwell School.
- Activities and Societies:
- Awarded EU Center Tuition and Scholarship 2002
Awarded Graduate Assistantship, Tuition and Scholarship, 2001-2002
Instructor for US Foreign Service Prep course, 2003; Passed Written Exam, April 2002, Passed Oral Assessment, December 2002
Member of PARC (Program for the Analysis of Resolution of Conflict)
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Eurocentres
Certificate , Italian Language , 2001 — 2001
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University of Washington
BA , Political Science , 1997 — 2000
- Activities and Societies:
- Attended University Of Washington, (Rome, Italy) Campus 1999
Received Academic Scholarship for Study Abroad, March 1999
Received Weyerhaeuser Company Foundation scholarship, January 1998
Additional Information
Ingrid Wiese’s Websites:
Ingrid Wiese’s Interests:
"Story Slam" competitions, short story and memoir writing, photography, independent film, cooking, travel, social media
Ingrid Wiese’s Groups:
First Person Arts, The Moth, Temple University Continued Education writing club, Philadelphia Free Library Volunteer
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Inbound Marketers - For Marketing Professionals -
Syracuse University Alumni Network -
The Maxwell School at Syracuse University -
On Fundraising, Hosted by AFP -
Digital Marketing -
SpeakerMatch -
Social Media Marketing -
Network of PR Professionals -
Social Media Mafia -
Media Professionals Worldwide -
The Talent Buzz -
brandhackers -
Advertising Women of New York (AWNY) -
Mighty Writers -
PR News Group
Ingrid Wiese’s Honors:
• Received three 2008 CCS President Awards: Best Campaign Innovation, Best Campaign Newsletter, Best Mixed Media Campaign Announcement.
• Received two 2007 CCS Presidential awards: Best Corporate Proposal, Best Campaign Innovation.
Ingrid Wiese’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
