MD & Chief Strategist at Virtuosa
Johannesburg Area, South Africa
- Current
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- MD & Chief Strategist at Virtuosa
- Past
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- Founding Partner and Managing Director at longtail
- Channel Marketing Manager at Southern Sun Hotels
- Senior Manager: Alliances at South African airways
- Executive Manager: Online Sales and Marketing at South African Airways
- Education
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- Bond University
- Wits
- Grenville High School, Rustenburg
- Queenstown Girls High
- Recommended
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5 people have recommended Ingrid - Connections
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77
connections
- Industry
- Internet
- Websites
Ingrid Rubin’s Summary
After working in Digital for 4 years at both South African Airways and then Southern Sun hotels I saw the opportunity to move from Corporate to sit on the other side and actually support Companies in building successful strategies online.
My Partner and I started longtail in March last year and have not looked back.
Our Team now sits at 12 people and they are a group of dedicated specialists.
Our focus in on formulating digital strategies with actual implementation too.
We offer SEM, PPC, Design and development in-house.
Another area is Media for which we do the strategy, planning and buying.
The biggest trend online with the onset of social media is Reputation Management and we have developed a proprietary tool, saidWot, which provides for monitoring and analysis of what is being said and how this sentiment is viewed in relation to a score overtime, we then provide solutions based on these results
Ingrid Rubin’s Specialties:
reputation management online; webPR, digital strategy, media strategy, planning and placement, SEM, SEO, PPC, saidWot
Ingrid Rubin’s Experience
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MD & Chief Strategist
Virtuosa
(Privately Held; Internet industry)
March 2009 — Present (5 months)
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Founding Partner and Managing Director
longtail
(Internet industry)
April 2007 — February 2009 (1 year 11 months)
offline / online /offline
Digital Marketing Company specialising in providing strategic solutions to your online needs.
Strategy development, consulting and workshops, saidWot: Reputation Management and WebPR, Media and SEO are key strengths of ours. -
Channel Marketing Manager
Southern Sun Hotels
(Public Company; Internet industry)
2004 — 2007 (3 years)
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Senior Manager: Alliances
South African airways
(Public Company; Internet industry)
1999 — 2003 (4 years)
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Executive Manager: Online Sales and Marketing
South African Airways
(Public Company; 10,001 or more employees; Airlines/Aviation industry)
January 2002 — February 2003 (1 year 2 months)
I headed up the Sales and Marketing for flysaa.com. This included the flysaa.com call centre and a total Team of 42 staff members.
Ingrid Rubin’s Education
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Bond University
MBA , Business and Marketing , 2000 — 2001
- Activities and Societies:
- Focussed on Economics and e-Commerce as well as Marketing
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Wits
Purchasing Management 1989 — 1991
In this area of focus we went for lectures to the Wits Tech Campus, together with Dentistry students.
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Grenville High School, Rustenburg
Matric , 1986 — 1988
Matriculated at Grenville.
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Queenstown Girls High
1984 — 1985
Would have matriculated in the class of 1988.
Additional Information
Ingrid Rubin’s Websites:
Ingrid Rubin’s Interests:
Reading, Spa, Internet, music, children
Ingrid Rubin’s Groups:
Digital Forum, Online Publishers Association (OPA)
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Bond University Alumni (500+ members)
Ingrid Rubin’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
