Ingrid Birchell Hughes

Current

• Creative Director, Writer & Motivational Speaker at Ideagarden

Past

• Creative Director at Oxfam
• Creative Communications Consultant at Freelance (Self-employed)
• Senior Copywriter at Target Direct Marketing

• Senior Copywiter at BCA (Book Club Associates)

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Recommended

10 people have recommended Ingrid

Connections

78 connections

Industry

Non-Profit Organization Management

Websites

• My Website

Ingrid Birchell Hughes’s Summary

I’m the person you go to when you need unpack all your messages into a communications plan that can support the development of your business while you get on with growing the organisation. Over the 15 years that I’ve been doing this I’ve amassed an arsenal of skills and ideas, which in turn, have made many millions of pounds for the organisations I’ve helped. Slightly boastful? Possibly. True? Every word.
Many Directors and CEOs have used me to capture their ideas and put them into play in whatever way their organisation needs – from writing websites to setting up marcoms teams to engaging PR agencies. If any of this sounds useful to you - let me know.

Ingrid Birchell Hughes’s Specialties:

CRM development. Donor development. Integrating external and internal communications. Coming up with the cracking idea. Making big things happen.

Ingrid Birchell Hughes’s Experience

• Creative Director, Writer & Motivational Speaker

  Ideagarden

  (Marketing and Advertising industry)

  December 2006 — Present (3 years 4 months)

  Clients: Anderson Healthcare Management, CARET (University of Cambridge), credit360, Climate Care Ltd, The Environment Agency, Golden Web Foundation, Herb and Hand Therapeutic Massage, The National Osteoporosis Society, Oxfam GB, Oxfam International, Papworth Hospital NHS Foundation Trust.
  
  Creative direction and copywriting. Motivational presentations and workshops. Creative project management and commissioning. Strategic communications consulting, mentoring, coaching and facilitation for senior staff and their teams. Trouble-shooting for not-for-profit and ethical organisations. Brand Strategy. Marketing campaigns and reviews for CRM.

• Creative Director

  Oxfam

  (Non-Profit; 1001-5000 employees; Philanthropy industry)

  February 2003 — July 2006 (3 years 6 months)

  Brand strategies and creative direction for campaigns across all media. Producing communication materials using both external and internal creative agencies. Managing the internal creative agency. Providing communications consultancy to Directors and CEO.

• Creative Communications Consultant

  Freelance (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  October 2000 — February 2003 (2 years 5 months)

  Clients: Nationwide Building Society, Gaia Publishing, The Environment Agency, Past Times
  
  Setting up an internal creative agency. Concept development and copywriting. CRM strategy and communications production. Website writing and restructure, communications and writing training. Brand strategy.

• Senior Copywriter

  Target Direct Marketing

  (Non-Profit Organization Management industry)

  September 1999 — October 2000 (1 year 2 months)

• Senior Copywiter

  BCA (Book Club Associates)

  (Public Company; 1001-5000 employees; Publishing industry)

  September 1995 — February 1998 (2 years 6 months)

  Press ads, direct mail, editorial reviews and brochures for The Children's Book Club, The Arts Guild, World Books, The Science Fiction and Fantasy Book Club, The Softback Preview and Home and Gardens.

Additional Information

Ingrid Birchell Hughes’s Websites:

• My Website

Ingrid Birchell Hughes’s Groups:

Oxfam and Amnesty, Golden Web Foundation

•    Fundraising Friends
•    OXFAM / EX-FAM
•    Refresh Cambridge
•    Connected Cambridge
•    Cambridge Businesswomen's Network
•    CaMedia

Ingrid Birchell Hughes’s Honors:

2006 Direct Marketing Association Awards
▪ Gold: Strategy – Brand Building, Bronze: Marketing – Fundraising, Bronze: Media – Press
2003 BT/ifs Financial Innovation Awards
▪ Most Innovative Marketing Campaign
2001 Institute of Copywriters
▪ Fellowship Inst. C.

Ingrid Birchell Hughes’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch