Indira Singh

Current

• Project Director at ORC GUIDELINE (PREVIOUSLY GUIDELINE INC

Past

• Research Associate at Harris Interactive
• Assistant Research Executive at Millward Brown
• Interviewer at Center For Survey Research and Analysis

• Assistant Counselor at UConn Nutrition Program
• Customer Service Representative at UNIVERSITY OF CONNECTICUT PARKING SERVICES
• Volunteer at UConn Husky Ambassador Program

see less...

3 more...

Education

• The University of Connecticut

Connections

53 connections

Industry

Market Research

Indira Singh’s Summary

Objective:
To obtain a position in which my skills, experience and education can be fully utilized to their greatest abilities.

Indira Singh’s Specialties:

adobe photoshop, advertising, bookkeeping, cashier, customer relations, delivery, editing, file management, focus, macromedia director, management, marketing, meeting facilitation, microsoft access, microsoft excel, microsoft office, microsoft powerpoint, microsoft word, microsoft works, netscape enterprise server, presentation skills, pricing, public relations, radio, read, recruiting, research, spss, statistics, telephone skills, television, transportation,

Indira Singh’s Experience

• Project Director

  ORC GUIDELINE (PREVIOUSLY GUIDELINE INC

  (Market Research industry)

  May 2007 — Present (2 years 7 months)

  Served as a client point of contact for helping design marketing campaigns and strategies.
  Managed relationships with vendor contacts to arrange pricing and efficiency of services.
  Consult clients in the development of products and advertisement campaigns.
  Design and implement custom research plans to target clients advertising needs using methodologies such as online/telephone collection of data, as well as in depth one on one interviews.
  Prepare presentations to allow clients to better understand analysis and detailed findings that will help marketing and brand teams understand marketplace dynamics as well as brand and company perceptions.
  Have a focus on pain management as well as cholesterol.

• Research Associate

  Harris Interactive

  (Public Company; 1001-5000 employees; HPOL; Market Research industry)

  February 2006 — May 2007 (1 year 4 months)

  Design and implement research such as brand awareness and usage and marketing effectiveness studies that are specifically tailored to the needs of pharmaceutical clients using methodologies such as online, phone and in depth in person interviews.
  Responsibilities include: developing questionnaires, testing programs, monitoring studies in field and creating banner and tab plans.
  Conduct analysis and develop findings to help clients understand marketplace dynamics and product perceptions.
  Coordinate with support departments in order to keep studies on track for
  presentation delivery
  Specialized in pain management and oncology market statistics and trends.
  Worked with clients such as Eli Lilly, Amgen, Allergan, Bayer, GSK and others.

• Assistant Research Executive

  Millward Brown

  (Public Company; 1001-5000 employees; WPP; Market Research industry)

  December 2004 — November 2005 (1 year )

  Assisted in the design and implementation of copy tests, product and package tests and tracking studies that specifically addressed the needs of consumer product goods clients specifically confectionary and beverage.
  Used data from studies to help clients create and implement effect advertising campaigns which include Promotions, TV, Print, Radio, and Internet advertisements.
  Utilized such interviewing methodologies as internet, telephone and in person.
  Responsible for developing questionnaires, testing programs, monitoring studies in field, managing support departments and developing banner and tab plans.
  Checked and posted data, created presentations and wrote brief findings for studies.
  Assisted clients in the development of media plans that would maximize the effectiveness of their brands among their target audience.
  Proficient in children's surveys.
  CENTER FOR SURVEY RESEARCH ANALYSIS

• Interviewer

  Center For Survey Research and Analysis

  (Market Research industry)

  November 2002 — January 2004 (1 year 3 months)

  Administered interviews and collected data used by national organizations and institutions
  for public relations releases.

• Assistant Counselor

  UConn Nutrition Program

  (Philanthropy industry)

  March 2003 — May 2003 (3 months)

  Assisted Director with program administration. Counseled low-income mothers on proper nutrition for their children. Supervised children during group sessions.

• Customer Service Representative

  UNIVERSITY OF CONNECTICUT PARKING SERVICES

  (Market Research industry)

  May 2002 — January 2003 (9 months)

  Resolved and assisted customers with the resolution of problems with tickets, permits and general transportation information.
  Performed cashier and bookkeeping functions for incoming and outgoing transactions.
  Responsible for organization and maintenance of efficient and accurate office filing system.
  Utilized software that streamlined the organization all monetary transactions and ticketing.

• Volunteer

  UConn Husky Ambassador Program

  (Staffing and Recruiting industry)

  January 2001 — January 2003 (2 years 1 month)

  Assisted the University of Connecticut Admissions Office in the recruitment of students to the University. Administered individualized day long tours to prospective students.

Indira Singh’s Education

• The University of Connecticut

  Bachelor of Arts , Psychology , 2000 — 2004

Additional Information

Indira Singh’s Groups:

•    University of Connecticut Alumni Networking Group (4000+ alumni)
•    The Psychology Network
•    UConn Alumni NYC Chapter
•    ORC Guideline/ORC Social Networking Ninjas

Indira Singh’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch