
INCITRIO | creative solutions for global brands
Greater San Diego Area

INCITRIO | creative solutions for global brands
Greater San Diego Area
Since 1992, I have worked in the fields of design, marketing and branding in St. Louis, San Francisco and San Diego. In 2004, I started my firm Incitrio and am the president and creative director.
We work with innovative, growing companies looking to take their positioning and revenue to the next level.
Our services include:
branding - strategy and analysis
design - identity, collateral, catalogs, annual reports, tradeshow, packaging, etc.
web - design & programming, e-commerce, intranet, customized wordpress, SEO, PPC, html newsletters, social media campaigns, etc.
advertising - print: magazines, billboards, etc.
branding, brand strategy, brand analysis, graphic design, advertising, marketing, networking, identity, catalog, annual reports, marketing collateral, tradeshow, promotion, tradeshow displays, packaging, point of purchase displays, photo art direction, ad copy, e-commerce, SEO, PPC, electronic marketing, html newsletters
(Non-Profit; Philanthropy industry)
March 2009 — Present (5 months)
The partners of San Diego Social Venture Partners (SDSVP) contribute our time, expertise and resources to help nonprofit organizations become more effective and sustainable.
We apply the power of business to the passion of giving by using a venture capital model to generate outstanding results in the nonprofit sector. We pool our resources and apply proven business methodologies to help carefully select nonprofit organizations and help them achieve their goals.
(Marketing and Advertising industry)
November 2005 — Present (3 years 9 months)
I offer two 3-hour workshops:
Branding - Position Your Firm for Success with Corporate, Client and Competitive Analysis
Online Marketing - Tips, Tools and Trends to Leverage the Right Technology for You
(Marketing and Advertising industry)
March 2004 — Present (5 years 5 months)
As President and Creative Director, I interface with clients directly and oversee the visual direction of the design team to ensure that implementation matches both the needs of the client in terms of function and the needs of their brand in terms of form. Our firm is definitely that rare combination that listens to our clients and executes above & beyond their expectations.
(Graphic Design industry)
June 2007 — June 2009 (2 years 1 month)
AIGA San Diego is a chapter of the oldest and largest membership association for professionals engaged in the discipline, practice and culture of visual communication and graphic design. AIGA San Diego holds regular events supporting the local graphic design and business community and has been touted as, "one of the hottest communities for design in the nation," by both HOW and Print magazines.
(Sole Proprietorship; 1-10 employees; Graphic Design industry)
January 1997 — March 2004 (7 years 3 months)
Freelance graphic design for other firms in Saint Louis, San Francisco and San Diego. Direct client list included: Hallmark, Williams Sonoma, Mars Candy, Ford, Downs Syndrome Association of Saint Louis, VISA, Sun Microsystems, Merrill Lynch, PG&E, Maersk, CCFA, Vayusphere, Foster Farms, SEGA, Pepsi, Taylor Guitars, and Intel.
(Marketing and Advertising industry)
1998 — 1999 (1 year)
(Marketing and Advertising industry)
1994 — 1996 (2 years)
(Public Company; 5001-10,000 employees; Pharmaceuticals industry)
May 1993 — August 1994 (1 year 4 months)
Designer for one summer then promoted to Art Director for one year within in-house design department at Mallinckrodt Medical in Saint Louis. Worked on marketing collateral, book design and tradeshow materials for marketing department and sales teams. Laid off after reengineering and design department shut down due to consultant recommendation to outsource all graphic design work.
1987 — 1991
National Merit Scholar
BFA , Visual Communications, Minor: Marketing/Branding
Student Security Coordinator for Presidential Debate 1992, Taught html classes at Engineering School
music, art, photography, rollerblading, snowboarding, wine tasting, reading, cooking, softball, basketball, yoga, meditation, branding, design
ACG, AIGA, AMA, Athena, HTMA, LIFE, MIT, No More SIDS, Vistage, AMA Cause Marketing Conference, USD Women In Leadership Conference, WITI, San Diego Social Venture Partners
GDUSA National Design Award
Create Magazine National Design Award (Gold)
Neenah Paper National Design Award (Gold)
Davey International Design Award (Silver)
YWCA TWIN Award
SDBJ Women Who Mean Business Nominee
SDDT Top Influential Nominee
SD Chamber of Commerce, Small Business of the Year (Honorable Mention)