Chief Marketing Officer at E-LOAN
San Francisco Bay Area
- Current
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- Chief Marketing Officer at E-LOAN
- Past
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- Head of Marketing & Business Development at Cambrian Ventures
- Director Marketing at Elance
- Business Development Consultant at Hewlett Packard
- Project Manager at SMP, a PSI affiliate
- Education
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- Cornell University - S.C. Johnson Graduate School of Management
- Lahore University of Management Sciences
- University of Engineering and Technology, Lahore
- Government College University, Lahore
- Connections
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500+
connections
- Industry
- Internet
- Websites
Imran Khan’s Summary
Imran Khan brings a diverse background in data driven marketing to his role as CMO of E-LOAN. He has integrated E-LOAN's multi-channel marketing efforts through his metrics driven approach to help E-LOAN become a leader in the highly competitive financial services marketplace. Under his leadership E-LOAN was twice rated the “Best Overall Mortgage Website” by Keynote WebExcellence in 2006 & 2007, and also Ranked #1 for Customer Respect by the Customer Respect Group. He was responsible for developing E-LOAN's industry-leading search engine marketing program, earning it the mortgage industry's 2005 "Best in SEM" award.
Before joining E-LOAN, Imran served as head of marketing at Cambrian Ventures, where he helped incubate Efficient Frontier, now the largest SEM company in the nation. Prior to Cambrian, he ran the marketing group at Elance, a leading services marketplace for small businesses where he engineered a revenue growth of over 400%. Before Elance, Imran was responsible for structuring Hewlett Packard’s internet business unit’s partnerships with technology start-ups.
Imran frequently speaks about online-offline media convergence, multi-channel marketing, and trends in data driven marketing and customer acquisition at industry events like Ad:Tech, Net.Finance, JFAM Summit, Syndicate, and Forrester Finance Forum. Imran sits on the advisory boards of Efficient Frontier, Pandora, Ugenie, Multilytics, & TutorVista. He holds a MBA from Cornell University. He holds a second MBA from Lahore University of Management Sciences in Lahore, Pakistan and a BA from Punjab University in Lahore, Pakistan.
Imran Khan’s Specialties:
Data driven marketing, Accountability in branding, Search engine marketing (SEM), Search engine optimization (SEO), Direct Response TV (DRTV), Cross media optimization, Cross media budget allocation, Multi-channel marketing, ROI driven marketing, Web analytics, Segmentation, Multi-variate testing,
Imran Khan’s Experience
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Chief Marketing Officer
E-LOAN
(Public Company; 501-1000 employees; bpop; Financial Services industry)
June 2003 — Present (5 years 5 months)
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Head of Marketing & Business Development
Cambrian Ventures
(Venture Capital & Private Equity industry)
2003 — 2003 (less than a year)
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Director Marketing
Elance
(Internet industry)
July 2000 — February 2003 (2 years 8 months)
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Business Development Consultant
Hewlett Packard
(Public Company; Internet industry)
1999 — 1999 (less than a year)
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Project Manager
SMP, a PSI affiliate
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
March 1998 — July 1998 (5 months)
Imran Khan’s Education
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Cornell University - S.C. Johnson Graduate School of Management
MBA, Business, 1998 — 2000
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Lahore University of Management Sciences
MBA, 1993 — 1995
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University of Engineering and Technology, Lahore
Electrical Engineering 1984 — 1990
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Government College University, Lahore
F.A., Physics, Chemistry, 1982 — 1984
Additional Information
Imran Khan’s Websites:
Imran Khan’s Groups:
Member, SEMPO
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JohnsonHighTech -
Marketing Executives Networking Group -
LUMS Alumni
Imran Khan’s Honors:
FAMy Award for "Best in Media Strategy" - Lending & Retail Banking - Feb 2008
Cover Story - "E-LOAN CMO, Imran Khan, Gets Radically Simple" The Journal of Financial Advertising and Marketing - Sep 2007
SIMA Award for "Best in SEM in Mortgage Vertical" - 2006
Member, Advisory Board - Net.Finance Conference 2008
Judge - Ad:Tech Media Awards 2008
Imran Khan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- business deals
- getting back in touch
