Ian McGregor

Current

• International Consumer Marketing Director at EA

Past

• Board Account Director at Publicis London
• Company/ Platoon Commander at British Army

Recommended

16 people have recommended Ian

Connections

162 connections

Industry

Marketing and Advertising

Websites

• My Company
• Recent work
• Recent work

Ian McGregor’s Summary

Experienced International Marketing Director.

Regarded as an innovator, creative thinker, team leader & agent of change.

Lucky enough to have worked on both sides of the 'fence' (Agency & Client side), and am able to deliver not only the theory, but also the solution.

Has worked in a variety of sectors to include: Entertainment, Gaming & Interactive Entertainment, Automotive, Telecoms, Tech, Govt, Charity & Sport.

Ian McGregor’s Specialties:

Everything you'd expect, and some stuff you wouldn't......

Ian McGregor’s Experience

• International Consumer Marketing Director

  EA

  (Public Company; 5001-10,000 employees; ERTS; Computer Games industry)

  May 2004 — Present (5 years 3 months)

  International Consumer Marketing Director.
  
  • Leads & Defines consumer marketing strategies across total EA Product portfolio in EU
  
  • Leads & Develops brand/ franchise strategy across total EA Product portfolio in EU
  
  • Leads creative and strategic integration throughout EA International
  
  • Responsible for seamless execution of TTL marketing campaigns and strategy in EU, Key influencer ROW
  
  • Influences other Business Units e.g. E-Commerce, Mobile, CRM, Digital and consumer research
  
  • Manages third party Agency & Media relationships

• Board Account Director

  Publicis London

  (Public Company; 51-200 employees; PUB; Marketing and Advertising industry)

  April 1999 — April 2004 (5 years 1 month)

  Board level Account Director.
  
  I have worked on a variety of core clients including:
  
  Ericsson (WW), The British Army, Allied Domecq (EMEA), Chello (UPC) Amsterdam. COI, and business consulting.
  
  Experienced in On and Offline Communication Strategy, execution & implementation,

• Company/ Platoon Commander

  British Army

  (Government Agency; 10,001 or more employees; Military industry)

  April 1991 — April 1997 (6 years 1 month)

  Infantry Officer, in Operational Infantry Battalion

Additional Information

Ian McGregor’s Websites:

• My Company
• Recent work
• Recent work

Ian McGregor’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch