Greg Lee

Current

• Pres/CEO Viral/Strategic Marketing Strategies at IMAGINE NATION
• Owner at IMAGINE NATION, eEDITIONS, Inc. (Sole Proprietorship)

Past

• Partner, Chief Social Media Officer at www.rarecoolstuff.com
• "WOM"/Buzz Creation Social Network Consultation at Insync Media Marketing
• Marketing/Promotion at FLAGSHIP RECORDINGS (Fontana/UMG) (Sole Proprietorship)

• Viral and Strategic Marketing Branding at momready.com (Sole Proprietorship)
• National Dir.Promotion/Marketing, Head of Top 40 Crossover Promotion, at Warner Bros. Records

see less...

2 more...

Education

• University of Oregon

Recommended

10 people have recommended Greg

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog
• My Company

Greg Lee’s Summary

17 years as National Promotion/Marketing dept. head for Warner Bros. Records-vast experience in promoting and marketing music/entertainment projects in all musical genres, with expertise in New Media online viral and strategic marketing strategies, and marketing gameplan design and timelines.

Seeking partnerships and clients with forward thinking Web 2.0 business models and products to spread WOM/net buzz about.

§ Bachelor’s Degree in Graphic Design/Advertising/Marketing
§ Experienced in New Media Online/brand marketing field
§ VERY computer and internet savvy
§ Strong MS Office Skills: Power Point, Word, Excel, and Outlook etc.
§ Excellent oral and written communication skills
§ Detail oriented/highly accurate
§ Excellent time-management and multi-tasking skills
§ Exceptional organizational and problem solving skills
§ Experienced in maintaining budgets, cost efficiency expert
§ Creative thinker – Web 2.0 new business model guru,& eBay consultant

Greg Lee’s Specialties:

Specialize in Social Media/Networking, Buzz Creation, Word of Mouth (WOM) strategies,for music/film/book properties.

Currently building new business models for clients in the film, and music worlds, in addition to campaigns for
Viral and Social Networking/WOM projects. Consulting investment groups, and venture capital firms on how Social Networking can create new business and revenue streams.

Greg Lee’s Experience

• Pres/CEO Viral/Strategic Marketing Strategies

  IMAGINE NATION

  (Marketing and Advertising industry)

  January 2006 — Present (3 years 7 months)

  Specialize in Pop Culture WOM/Buzz Creation and building of consumer Social Network strategies. Engage consumers with unique content to create viral sharing and CGC (Consumer Generated Content) that creates honest organic buzz about your products or artist.
  
  Currently building social network for heritage singer/songwriter JOHN FOGERTY, Disney artist JESSE McCARTNEY, authors SUZY WELCH, NAVA ATLAS, CARIN RUBENSTEIN, and Concord Music Group-"PRESTIGE RECORDS-Collected Album Covers" book.

• Owner

  IMAGINE NATION, eEDITIONS, Inc. (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Music industry)

  January 2000 — Present (9 years 7 months)

  IMAGINE NATION is a full service Viral Marketing Strategies agency, specializing in WOM (Word Of Mouth), and Buzz Creation platforms. We help you
  identify who your target audience is, and we help you
  find them on the net.
  
  It's a new day, and a new game out there folks. It's all about designing the right road map to get you where
  you want to be-prioritized, focused, and monetized.
  
  Clients are TV/Film studios, Record Labels, Artists, Management, Ad Agencies, Publishers, and Family Entertainment.
  
  eEditions, Inc. is our online Pop Culture auction management system. Powerseller and long time
  eBay gurus can show you how to reach your best
  potential customer and highest bids. Avoid paying
  fees you don't have to pay. Reserve? Buy It Now?
  Pay Pal? We'll show you how to turn your mojo into
  moolah ($) in minutes!

• Partner, Chief Social Media Officer

  www.rarecoolstuff.com

  (Entertainment industry)

  August 2008 — June 2009 (11 months)

  RCS designs, manufactures (100% eco-green), and markets (using Web 2.0 and Social Media Marketing strategies) specialty limited edition products using alternative business models that target and engage those most interested in our Pop Culture items. First project and client: Bob Dylan (Sony Music) "Tell Tale Signs" boxset and book. On deck: Concord Music Group: "Tribute to Prestige Records" (the first of a 3 volume set of books chronicling the greatest vintage Jazz album covers from Prestige Records). We're still new and growing, but drop by and visit when you have a chance:
  www.rarecoolstuff.com -best- Greg ;-)
  
  Let's follow and "connect":
  LinkedIn: http://www.linkedin.com/in/imaginenation
  Twitter: http://twitter.com/imaginenation
  Career Profile: http://imaginenationmedia.wordpress.com/

• "WOM"/Buzz Creation Social Network Consultation

  Insync Media Marketing

  (Privately Held; 51-200 employees; Printing industry)

  September 2007 — June 2008 (10 months)

  Research, development, and implementation/design of custom Social Networks that spur viral WOM and buzz generation for client (Insync Media). Genre specific target marketing unlike anything you've ever seen or heard of. Organic fan/consumer
  testimonial platforms that monetize client product lines. Web 2.0 technology, custom widgets, and design.

• Marketing/Promotion

  FLAGSHIP RECORDINGS (Fontana/UMG) (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

  2005 — 2006 (1 year)

  Covered Promotion, Marketing, New Media responsibilities, in addition to launching
  new artist projects for BRETT DENNEN (debut album), EUGENE EDWARDS, STEPHEN PAGE (from BARENAKED LADIES), and TREMELO. Marc Nathan and I were BELIEVERS in BRETT DENNEN way before the rest of the world. Nice to know we both still have ears.

• Viral and Strategic Marketing Branding

  momready.com (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Online Media industry)

  March 2006 — September 2006 (7 months)

  Handled pitches to "Mom" "Women's" and "Family" bloggers and websites, leveraged banner exchange program, promotions, specialty marketing, proposal writing, overall marketing consultation to client. Global contacts and relationships with empowered women business leaders that have created online platforms and communities for Moms and working parents. When it comes to purchasing power with the family checkbook...EVERYONE knows who's boss...and Moms keep the ship afloat. A very important segment of the advertising and marketing demo to understand how to market to. My experience with momready.com and Elisa Taub plugged me totally into that world, and I'm grateful for her expertise and kindness. (She's awesome btw).

• National Dir.Promotion/Marketing, Head of Top 40 Crossover Promotion,

  Warner Bros. Records

  (Public Company; TWX; Entertainment industry)

  August 1981 — January 1998 (16 years 6 months)

  Head of Top 40/Crossover Promotion/Marketing-Directed and managed regional local staff of 50 (US), built promotion and marketing strategies for Warner Bros. Records artists (A sample of the artists I worked with: Madonna, Prince, REM, The Who, Neil Young, Elvis Costello,George Harrison/Traveling Wilburys, Red Hot Chili Peppers, Quincy Jones, Rod Stewart, Van Halen, Sammy Hagar, k.d. Lang, Depeche Mode, New Order, Janes Addiction, Goo Goo Dolls, The Flaming Lips, Fleetwood Mac, Seal, Faith Hill, Travis Tritt, Bee Gees, Rickie Lee Jones,...and many, many more...).
  
  First brought the Goo Goo Dolls, REM, and the Flaming Lips to Spelling Entertainment TV dramas Beverly Hills 90210, and Melrose Place. 17 years at WB in Senior Executive management, deep music industry relationships at radio, and within the business.

Additional Information

Greg Lee’s Websites:

• My Website
• My Blog
• My Company

Greg Lee’s Groups:

WOMMA: Word of Mouth Marketing Association
TWITTER: http://twitter.com/imaginenation

•    DCRecruiters.com
•    eMarketing Association Network
•    Showbizjobs.com
•    Music 2.0
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
•    Music & Marketing
•    International Leadership Association (ILA)
•    Natural health
•    Washington, DC Young Professionals
•    Fans of Mashable
•    Digital Marketing
•    Shopper Culture
•    Social Media Marketing
•    Health and Wellness Product Information Group
•    Music and Entertainment Professionals
•    Music Industry Forum
•    New Music Industry
•    Holistic Health & Wellness
•    Buzz Marketing
•    Wellness is a Business Strategy
•    MusicBiz
•    Fitness & Wellness Professionals
•    Music Industry Network
•    Los Angeles Area Chamber of Commerce
•    Advertising Music
•    Society for Neuroscience
•    Witt Training-Corporate Wellness-Employee Work-Life Integration
•    Corporate Health and Wellness (Ergonomics and more...)
•    Total Health Management and Solutions, Population Health Management
•    Trend Watching
•    Music Supervision Exchange
•    NextGen Marketing Group Discussion Board
•    Music Business DIY!
•    American College Personnel Association (ACPA)
•    Pasadena Chamber of Commerce
•    Pasadena Professionals
•    Council for Advancement and Support of Education
•    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
•    Business Success Network Presented By the CKME Group

Greg Lee’s Honors:

*Warner Brothers Records Promotion Man Of The Year Award
*Gavin Report Magazine Promotion Man Of The Year Award
*WEA Distribution Rookie Of The Year Award

Greg Lee’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch