Jose Argiz

Results driven innovative advertising leader with a successful career guiding start up and high growth companies, known for leading clients in competitive markets and for delivering innovative marketing concepts and strategies.

KEY ACCOUNTS:
Anheuser Busch, H&R Block, Napa Auto Parts, FAO Schwartz, Hard Rock Café, Miami Heat, Miami Dolphins, Miami Marlins, Florida Panthers, Exit Wireless, Sprint PCS, Coral Springs Automall, Broward Motorsport, Burdines, Progressive Auto Insurance, Burdines, Murray’s Speed & Custom, Children’s Museum of Science / IMAX, Harley Davidson (American Road Group), 411 Pain, 800 Need Help/Lo Ayudan, MCI, Wendy’s, Miller, FedEx, DuPont

EXPERIENCE:
• Effectively managed the sales cycle process from client consultation to closing and into execution of marketing plan, including the development of pricing structures and service negotiations.
• Positioned radio as a viable advertising avenue and effectively negotiated and sold units of commercial advertising space to direct clients and advertising agencies
• Spearheaded the development and execution of internet marketing and text message advertising
• Spearheaded key account development programs that targeted, penetrated and launched business growth throughout South Florida market in Miami, Fort Lauderdale and Palm Beach.
• Overachieved projected annual sales by 74% with revenues in excess of $4 million annually
• Created innovative account retention programs to protect key clients from competition
• Pioneered the development of sales and marketing strategies and advertising plans
• Launched the business growth and development of start up advertising agency for 8 years
• Chaired weekly meetings with agency staff and with clients
• Developed convergence marketing proposals tailored to $4,000,000 annual budgets, mapping multifunctional advertising packages that incorporated our advertising agency
• Managed and developed promotions department, including a client vehicle and street team

1. Sales
2. Sales Management
3. Media Planning
4. Copywriting
5. Team Management
6. Marketing Strategy
7. Branding & Identity
8. Web Design
9. Web Video
10. Marketing Communications
11. Radio Advertising
12. Consulting
13. Marketing
14. Advertising
15. Media Buying
16. Social Media Marketing
17. Market Research
18. Direct Response
19. Referrals
20. Advertising Sales

Interests:

Working as a marketing team leader for innovative and growing companies that allow me to implement campaign strategies based on my experience in marketing, advertising and public relations to increase sales on a national and international level.

Groups and Associations:

Hollywood Chamber of Commerce, Essence of Being Community

• 
  Inbound Marketers - For Marketing Professionals

Honors and Awards:

• Managed marketing for THREE companies that turned into mulit-million dollar businesses:
Broward Motorsport, Dr. Rene Piedra & Associates & 1-800-Need-Help

• Award winner for outstanding performance in sales, Clear Channel Radio
• Most new business in calendar year out of 80 account managers at Clear Channel Radio
• Top 100 Fastest Growing Companies in the U.S. #52, Hispanic Business
• Top 100 Diversity Owned Businesses in Florida, DiversityBusiness.com
• Silver Millennium Award for Dr. Rene Piedra Radio Commercial
• Best in Business, Best of Hollywood ’09, Hollywood Gazette

• Gold Hermes Creative Award for Radio Commercial
• Silver Communicator Award for Vital Dent Dentistry Radio Commercial
• Silver International Davey Award for Creative in Consumer Services Category
• Silver International Davey Award for Creative in Television Category
• Silver International Davey Award for Creative in Radio
• Silver Millennium Award for Commercial Creativity