ilkim begum kaya

Current

Service Manager at Comunicas İnteraktif Hizmetler A.Ş. (Vegatel & Comsys)

Past

Marketing / Content Partnership and Development Specialist at bravoo! (Seat Pagine Gialle & DMG)
Product Manager at Turkcell
Corporate Marketing Intern at Turkcell

Marketing Intern at Numico

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1 more...

Education

EADA - Escuela de Alta Dirección y Administración
Yildiz Teknik Üniversitesi
Spanish Course

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Connections

203 connections

Industry

Telecommunications

Websites

My Website

ilkim begum kaya’s Experience

Service Manager

Comunicas İnteraktif Hizmetler A.Ş. (Vegatel & Comsys)

(Telecommunications industry)

July 2009 — Present (6 months)

-Determine final service features, price, positioning and promotions for an account
-Analyze the market, trends and competition in terms of services
-Cooperating with relevant groups within a client’s organization to lay out product strategy for the existing services, contribute to client’s strategy and take appropriate actions
-Plan service roadmaps for the existing services
-Request new services from Service Development and participate in product development processes to provide insights about customers, service flows, pricing, positioning and launch activities
-Liaise with clients to design campaigns and promotions to increase service usage thence revenues
-Monitor services, evaluate the results with the management and take appropriate actions
-Manage solution partners (content providers, technology providers) for the existing services
Marketing / Content Partnership and Development Specialist

bravoo! (Seat Pagine Gialle & DMG)

(Partnership; Media Production industry)

August 2008 — July 2009 (1 year )

-Strategically contributed to the brand creation process before and after the brand launch
-Held the responsibility of enriching both online and print content
-Built, managed and developed mutual partnerships
-Monitored the partnership processes as well as executed reports to reflect the results of the partnership activities
-Created bundled offers according to the partner needs
-Designed and implemented new business models
-Utilized analytic tools for monitoring and reporting site traffic, user details and content
Product Manager

Turkcell

(Public Company; TKC; Telecommunications industry)

2005 — 2007 (2 years )

-Cooperated with third parties and relevant groups such as market research, business development and technical departments to lay out product features and marketing strategy for the 3rd party SMS based services in Turkcell Partners Solutions Portfolio
-Prepared AOP and roadmap for the related services
-Managed and enriched dealings with strategic partners to discover and generate new businesses
-Worked on feasibility analysis of new businesses and service/product proposals for the Turkcell Partners Solutions Portfolio
-Conducted market research and benchmarks for the team services
-Held the responsibility of the team services monthly and weekly reports
Corporate Marketing Intern

Turkcell

(Public Company; TKC; Telecommunications industry)

August 2005 — September 2005 (2 months)

-Experienced both in the Corporate Marketing and Value Added Services Management (VAS) departments
-Assisted other team members in daily operations
Marketing Intern

Numico

(Public Company; NUM; Food Production industry)

July 2005 — July 2005 (1 month)

-Practiced working with advertisement agencies
-Experienced on positioning rival brands in the baby food market
-Assisted both Bebelac and Milupa marketing managers in daily operations

ilkim begum kaya’s Education

EADA - Escuela de Alta Dirección y Administración

Marketing Master 2007 — 2008

As a team, we established a marketing plan for the expansion of a market leader online food portal into Barcelona. We customized the service due to the different conditions and customer profiles in Barcelona compared to Istanbul. The project also consists of SWOT analysis, STP, market opportunity, 4P’s, sales and revenue forecast.
Yildiz Teknik Üniversitesi

Business Administration 2002 — 2006
Spanish Course