Ikong Fu

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287 connections

Industry

Computer Software

Ikong Fu’s Summary

o Product Manager, Business Analytics software. 14 years software and Internet experience.
o Web development, web analytics "1.0" using Analog and Perl. Learning web, customer, behavioral, marketing analytics "2.0" using SAS for cluster analysis (segmentation) and data mining (predictive modeling), Google Analytics, BT Buckets, python, Tableau.
o MBA, concentration in Customer and Product Management (marketing strategy, product management, customer analytics, CRM, brand management, market research methods, related marketing analytics), Kenan-Flagler Business School, UNC Chapel Hill.
o BA, pyschology, minor in mathematics, University of Pennsylvania.
o Co-organizer, inaugural AnalyticsCamp unconference for "bridging analytics silos" (http://idek.net/u4I). Helping with additional unconferences planned for other cities.
o Lead organizer, several Web Analytics Wednesdays in the Research Triangle area of NC (http://idek.net/Cic)
o Programming Chair, Board Member, Triangle Interactive Marketing Association