Experience Design Strategist
Dallas/Fort Worth Area
- Current
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- Blogger at FASTforward Blog
- Experience Design Strategist at EDS
- Past
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- UX Architect, Internet Marketing at Texas Instruments
- UX Architect at Constella Group
- Director, Sales & Marketing at Kraft Landscape
- Lead Consultant at Luminant Worldwide
- Data Warehousing Project Manager at Decision Consultants
- Decision Support Analyst at MCI
- Senior Technical Writer, Operations Analyst at Security Pacific Bank
- Education
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- University of Washington
- University of Washington
- Eastern Washington University
- Recommended
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3 people have recommended Paula - Connections
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186
connections
- Industry
- Information Technology and Services
- Websites
Paula Thornton’s Summary
Follow me on Twitter: Rotkapchen
Talking deeply about the strategic opportunities of Enterprise 2.0: http://www.fastforwardblog.com/?author_name=pthornton
Defining Total Experience Design in a larger context:
http://totalexperience.corante.com/archives/authors/Paula.php
Championed conversations around Design Thinking as a strategic business enabler: http://designthinkingexec.backpackit.com/pub/1239101
Paula Thornton’s Specialties:
Design Thinking, Innovation, Enterprise 2.0 / Web 2.0, Total Customer Experience, User Experience, Interaction Design, Experience Design, Design Research, Cross-Channel Optimization, SocialMedia, SocialNetworking
Paula Thornton’s Experience
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Blogger
FASTforward Blog
(Think Tanks industry)
June 2006 — Present (2 years 2 months)
Research and review industry topics related to Enterprise 2.0. Debate thoughts liberally :)
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Experience Design Strategist
EDS
(Public Company; Information Technology and Services industry)
April 2006 — Present (2 years 4 months)
Evolving Experience Design practices and optimizing work inside EDS, via role-based workspaces, and other Enterprise Workplace initaitives (SharePoint 2007 platforms).
Initiated Experience Design and Administration activities for Idaho National Laboratory in Idaho Falls, ID (one of 10 primary facilities supporting Department of Energy research). Faced design challenges imposed by the AquaLogic portal structure and its hard-wired collaboration interface. Focused efforts to support the mental model of the worker rather than the organizational structure. -
UX Architect, Internet Marketing
Texas Instruments
(Public Company; Semiconductors industry)
September 2005 — March 2006 (7 months)
Redesigned functional interfaces for TI.com (e.g. bug list search).
Evolved design research activities (tranactional analytics, behavioral analytics, feedback loops, ethnographic discovery). -
UX Architect
Constella Group
(Privately Held; 501-1000 employees; Information Technology and Services industry)
October 2004 — April 2005 (7 months)
Projects supporting Centers for Disease Control:
+ Content architecture to support a CDC-wide call center
+ WIreframes/interface and process design for call center searches
+ Workflow design, interface optimization for Documentum WebPublisher
+ Continuous interaction with call center staff for discovery, process improvement
+ Strategic site concept created for the Select Agent Program: increase regulation compliance by improving content access, clarity and supporting implicit processes -
Director, Sales & Marketing
Kraft Landscape
(Privately Held; 51-200 employees; Construction industry)
August 2003 — October 2004 (1 year 3 months)
Leveraged this position to gain exposure to the commercial construction industry and the potential of B2B exchanges to facilitate cross-company collaboration on large initatives.
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Lead Consultant
Luminant Worldwide
(Public Company; 501-1000 employees; LUMT; Information Technology and Services industry)
September 1999 — March 2001 (1 year 7 months)
Information Architect / Content Management Practice
eBusiness interaction designs for: American Airlines, CellularOne, ProStaff, R.J. Reynolds, SMU Cox, @link
Deliverables:
Channel/Touchpoint Analysis
Competitive Online Market Evaluations
Site/Content Inventories
Personas and Scenarios
Enterprise Content Strategies
Established relationships with technology vendors to define customer experience design tool needs. -
Data Warehousing Project Manager
Decision Consultants
(Information Technology and Services industry)
1999 — 1999 (less than a year)
DW practice group pulled together for planned account. Put basics of practice into place, shakeup at account, project pulled, practice folded.
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Decision Support Analyst
MCI
(Public Company; 1001-5000 employees; Information Technology and Services industry)
October 1992 — February 1998 (5 years 5 months)
Helped define the warehouseMCI architecture, to deliver database marketing (CRM) to Consumer Marketing, leveraging Freiends & Family data.
Provided team with data warehousing practices/concepts/literature.
Defined data mart requirements, supplying segmented leads to telemarketing centers (200GB/wk).
Designed web-based Information Services to deliver metadata ("cognitive" access to data) for over 2000 database marketing elements (client/address/billing data; demographic and credit data).
Conducted in-house data warehousing conferences with consultants form MCISystemhouse, BT and related vendors to evolve the industry, discussing: warehouse/mart architectures, metamodels, data mining, acquisition tools (ETL), warehouse management and repository technologies. -
Senior Technical Writer, Operations Analyst
Security Pacific Bank
(Public Company; Information Technology and Services industry)
1989 — 1992 (3 years)
Paula Thornton’s Education
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University of Washington
Certificate, Data Resource Management, 1990 — 1991
Phenomenal program, taught by great leaders in the Seattle program, many were part of the Boeing think tank.
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University of Washington
BA, Business - Marketing, September 1978 — June 1980
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Eastern Washington University
Music (Vocal) September 1974 — June 1976
German Minor Earned (credits earned while still in High School)
- Activities and Societies:
- Theatre Productions
Additional Information
Paula Thornton’s Websites:
Paula Thornton’s Interests:
Twitterholic: rotkapchen
Paula Thornton’s Groups:
Web Analytics 2008, 2007
Design Thinking 2007
Co-Chair Programs, DFW-UPA.org 2007
Content Management Professionals (http://www.cmprofessionals.org/) 2004-2006
Information Architecture Summits 2000-2004, FastHouston
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DFW Interactive Marketing Association member -
Content Management Professionals member -
Design Thinking member -
Dallas - Fort Worth Web Analytics Wednesday member -
Tweeple member
Paula Thornton’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
