
Marketing Mngr at BBVA Centro de Innovacion
Madrid Area, Spain

Marketing Mngr at BBVA Centro de Innovacion
Madrid Area, Spain
6 more...
2 more...
Experiences 1): When in Rome, do as romans do ; 2) Let´s make it F4: Firm & Friendly & Fun & Functional; 3) Kiss Rule: Keep It Simple & Stupid ; 4) Turn Comunication into action. Motion brings E-motion ; 5) Trust people & they will demonstrate they deserve it.; 6) Treat everyone as you would like to be treated.; 7) when in doubt, smile.; 8) There are many ways to climb up the mountain, the only one it does not work is the one claiming that the others are wrong ; 9) Specialisation is for insects; 10) to assume, wil make an ass of yoU and Me . Ask questions listen answers ;11) Serendipity DOES reward Endeavour.
Goals... at this stage, improve my Karma and make tthis world a better place to live in.
Innovation management, social media development, International Bussiness Development, Crosscultural communication, Cross-cultural coaching, Foreign markets research, Strategical negotiation, Idea generation, Out-of-the -box-thinking, cartographing uncharted waters, operational risks mitigation.
(Privately Held; Banking industry)
October 2007 — Present (2 years 3 months)
Responsible for the communication tasks of he Innovation Center, in order to deliver a different user experience. The CI> is the flagship of Innovation in BBVA. A serindipituos place where creativity flows, and innovation blossoms… and my duty is to keep our stakeholders conveniently updated by traditional and innovative, interactive, 2.0, social and relevant channels. Early adopter, beta-tester, Socialmedia pioner, online comunity manager, key note speaker and tireless explorer of... "something new every day".
Innovation, User experience, web usability, scubadiving, coaching, sailing (Patron de Yate / Yacht Skipper), kayaking , kayak building, Skiing, surfing, gliding, hiking, Enviromentalism, Creativity, Innovation, Mentoring, Crosscultural, entrepreneurship, International management, branding
PADI, BBVA, ICEX, IESE, Blogbook, Camara Comercio NY, NYC, water-tribe, UNEXO (Underwater Explorers Society), GreenPeace, America Museum of natural History, Traditional QajaQ building society
Main Honour: Happy Father of 3 adorable daughters
Mentor at MET (Women, enterprise and technology) Program (IE)
Patron de Yate -Yacht skipper- por la DGMM. USPS -US Power squadron certified-
Divemaster PADI
Water-Tribe member
Best all-round sportman 1983. Abbey Intl. College.