Ignacio Hernandez

Current

• Founder & President at MexGrocer.com L.L.C.

Past

• Founder & CEO at Corfuerte SA de CV - Mexico
• Chairman & CEO at Embasa Foods - Authentic Specialty Foods
• COO - Vice President/General Manager at Festin Foods Corp (HERDEZ USA)

• Sr. Vice President & Member of the Board at Grupo Bancreser
• Sr. Vice President of Operations & Member of the Executive Committee at HERDEZ, SA de CV

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Education

• IPADE - Instituto Panamericano de Alta Direccion de Empresa
• Universidad Iberoamericana, Ciudad de México

Recommended

4 people have recommended Ignacio

Connections

163 connections

Industry

Internet

Websites

• My Company

Ignacio Hernandez’s Summary

Ignacio Hernandez, Founder, President and CEO of MexGrocer.com LLC, brings over 30 years experience and three generations of family persistence in the Mexican food industry to this venture. His track record in management, marketing and leadership gives him broad corporate strategic accomplishments in U.S.-Mexico business operations. As a senior executive and member of the founding family of HERDEZ, the leading food processor in Mexico with brands such as Herdez, Doña Maria, Bufalo and McCormick, he founded and managed the USA division. Mr. Hernandez then established two important Mexican food businesses in North America, these include popular brands such as Del Fuerte and La Gloria in Mexico, La Victoria and Embasa in the U.S. Ignacio is also a member of the Board of Directors of the Institute of the Americas in La Jolla, California.

Ignacio Hernandez’s Specialties:

•Knowledge of US-Mexico markets and trade relations
•Comprehension of the Hispanic consumer market
•Acquisition, mergers, start-up and development of new ventures
•Development and marketing of consumer branded products
•Assessment of needs and analysis of potential areas of growth
•Recruitment, development, guidance and utilization of key personnel
•Creation of environment conducive to productive, goal-oriented effort
•Experience in SEO, eCommerce and online grocery business

Ignacio Hernandez’s Experience

• Founder & President

  MexGrocer.com L.L.C.

  (Partnership; 11-50 employees; Internet industry)

  January 2000 — Present (8 years 9 months)

  MexGrocer.com is a nationwide bilingual online grocery store for hard-to-find, non-perishable authentic Mexican food, household products, cooking tips, Mexican recipes, cookbooks, religious goods and jewelry from Mexico. MexGrocer offers more than 1,500 specialty Mexican products from imported and national leading food brands. They have sold to over 15,000 cities in all 50 states of the US and Washington D.C. MexGrocer.com is a California Limited Liability company and was founded in early 2000 in San Diego, California.

• Founder & CEO

  Corfuerte SA de CV - Mexico

  (Privately Held; 1001-5000 employees; Food Production industry)

  January 1992 — September 1999 (7 years 9 months)

  Corfuerte was sold in 1997 to Desc SA de CV today known as Grupo KUO, SAB de CV. (KUOB.MX)
  Corfuerte's food brands include: Del Fuerte, La Gloria, Embasa, Nair, Blason and Smucker's (Exclusive import rights in Mexico).

• Chairman & CEO

  Embasa Foods - Authentic Specialty Foods

  (Privately Held; 51-200 employees; Food Production industry)

  June 1992 — September 1999 (7 years 4 months)

  Authentic Specialty Foods include food brands such as: La Victoria and Embasa

• COO - Vice President/General Manager

  Festin Foods Corp (HERDEZ USA)

  (Privately Held; 11-50 employees; Food Production industry)

  March 1983 — December 1991 (8 years 10 months)

  FESTIN FOODS CORP. was a joint venture between McCormick & Co. and Herdez, S.A. de C.V. distributor of Mexican salsas and peppers under the brand names Herdez, Doña Maria and Bufalo. Established sound systems, procedures and improved sourcing of products from Mexico and US co-packers.

• Sr. Vice President & Member of the Board

  Grupo Bancreser

  (Privately Held; 1001-5000 employees; Investment Banking industry)

  January 1981 — February 1983 (2 years 2 months)

  Bancreser is a major financial institution in Mexico. Responsible for investment banking, stock brokerage firm, leasing company, factoring company and real estate divisions.

• Sr. Vice President of Operations & Member of the Executive Committee

  HERDEZ, SA de CV

  (Privately Held; 1001-5000 employees; Food Production industry)

  January 1967 — December 1980 (14 years)

  Joined Herdez a multi-million dollar leading food manufacturer as a summer intern, learning the various areas of the industry and advanced to Brand Manager, Export Manager, Marketing Director, and President of Doña Maria Division and eventually Sr. Vice President of Operations.

Ignacio Hernandez’s Education

• IPADE - Instituto Panamericano de Alta Direccion de Empresa

  AD2, Executive Management Program, 1975 — 1976

• Universidad Iberoamericana, Ciudad de México

  Business, Marketing, Finance, International, 1965 — 1970

  Graduated Magna Cum Laude
  UIA Thesis: Importance of packaging in launching and marketing new consumer products.
  • Post graduate studies at the Instituto de Banca y Finanzas (IBAFIN), with emphasis in finance and investment banking.
  • Class President of the Instituto Panamericano de Alta Direccion de Empresas (IPADE), a Senior Management extension program (AD-2) from the Harvard Business School affiliates in Mexico City.

  Activities and Societies:

  Class President

Additional Information

Ignacio Hernandez’s Websites:

• My Company

Ignacio Hernandez’s Interests:

digital photography, international travel, mexican food

Ignacio Hernandez’s Groups:

The Institute of the Americas, La Jolla CA - iAmericas.org
Iberoamericana University Foundation - Tijuana BC Mexico
Casa Manresa Catholic Retreat Center, Tijuana BC Mexico - Casa-Manresa.org
Casa de la Amistad para Ninos con Cancer IAP - Mexico
Founder of the Institute of Latin Professionals in San Diego, CA