Chief of Staff for the global multimedia group at Bloomberg
Greater New York City Area
- Current
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- Chief of Staff for Bloomberg's global multimedia group at Bloomberg
- Past
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- Director of Product Management at Google
- Publisher and Managing Editor, FT.com at Financial Times
- Publisher, FTChinese.com at Financial Times
- Reporter at Financial Times
- Editorial product development at Financial Times
- Business Development at Pearson plc
- Education
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- University of Cambridge
- Massachusetts Institute of Technology
- Massachusetts Institute of Technology
- Connections
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434
connections
- Industry
- Broadcast Media
Ien Cheng’s Summary
Online media executive and product manager, combining product, editorial, commercial, and technical experience with entrepreneurial creativity, strong operational management skills, and board-level strategic leadership.
== A visionary strategic leader familiar with – and passionate about – consumer online news and media, including new online business models, technologies, and user trends.
== As Google’s senior advertising product executive in Europe, responsible for ensuring Google’s ad products meet aggressive growth targets – including nearly half of global revenues – and serve the needs of European users, advertisers, and publisher partners.
== Also responsible for overseeing Google’s Europe-based advertising product development and engineering, including new innovations and functionality at the core of Google’s global business model.
== As Publisher with operational and P&L responsibility, managed FT.com, the global website of the Financial Times; turned around a failing business, replacing decline with rapid above-market growth.
== As Publisher with operational and P&L responsibility, designed, launched, and managed FTChinese.com, the Chinese website of the Financial Times, now the leading international business website in China.
== Track record of writing and gaining board-level approval for media business plans; leading product development from creative vision and mock-ups to implementation; building and managing editorial and commercial teams and operations; and driving readership and revenue growth.
== Experience building, leading, and transforming web engineering teams to support nimble growth.
== As a Financial Times reporter, short-listed for multiple journalism awards. Bachelors and Masters degrees in computer science from MIT and Bachelors degree in English literature from Cambridge University (which I attended as a Marshall Scholar).
Ien Cheng’s Experience
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Chief of Staff for Bloomberg's global multimedia group
Bloomberg
(Privately Held; Financial Services industry)
June 2009 — Present (7 months)
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Director of Product Management
Google
(Public Company; GOOG; Internet industry)
July 2008 — May 2009 (11 months)
I'm responsible for Google's ad products in Europe, Middle East, and Africa, based in London.
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Publisher and Managing Editor, FT.com
Financial Times
(Public Company; PSON; Newspapers industry)
July 2006 — June 2008 (2 years )
P&L management and overall leadership of the Financial Times' website. Member of the FT's board. Achieved dramatic turnaround of the online business. (See http://bit.ly/7Az8J for news coverage in The Guardian.)
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Publisher, FTChinese.com
Financial Times
(Public Company; 10,001 or more employees; PSON; Online Media industry)
February 2004 — July 2006 (2 years 6 months)
Designed, launched, and managed FTChinese.com, the FT's Chinese-language website and the leading international business website in China. (Formerly Director of Zhongwen.FT.com, the predecessor site to FTChinese.com.)
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Reporter
Financial Times
(Public Company; PSON; Newspapers industry)
March 2002 — February 2004 (2 years )
Reported from New York and Hong Kong, concurrently with product developement appointments. Short-listed for multiple journalism awards for "barons of bankruptcy" story on company executives cashing out of companies during the dotcom boom before they went bankrupt.
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Editorial product development
Financial Times
(Public Company; 10,001 or more employees; PSON; Newspapers industry)
September 2001 — January 2004 (2 years 5 months)
Asia Development Editor in Hong Kong; Special Assistant to the U.S. Managing Editor for Product Development in New York
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Business Development
Pearson plc
(Public Company; Online Media industry)
2000 — 2001 (1 year )
Ien Cheng’s Education
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University of Cambridge
B.A. , English literature , 1998 — 2000
Attended Cambridge as a 1998 Marshall scholar. Graduated top of my class with a "top first-class" degree. Awarded numerous university and college prizes, including St. John’s College’s Larmor prize for outstanding achievement among all college students.
- Activities and Societies:
- Member of St. John's College
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Massachusetts Institute of Technology
M.Eng. , Computer Science , 1997 — 1998
Masters thesis on algorithms of debugging parallel programs. 4.9 out of 5.0 grade point average (cumulatively with B.S. degree below).
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Massachusetts Institute of Technology
B.S. , Computer Science , 1993 — 1997
Cumulative 4.9 out of 5.0 grade point average (together with Masters degree above). Minors in mathematics and creative writing. Numerous honors including electrical engineering project of the year, top writing prizes, and selection as one of two national laureates of Tau Beta Pi, the engineering honor society.
