Kevin Popović

Current

• Speaker, Author at Satellite Marketing
• Director of Communications / President at Ideahaus, LLC

Education

• Duquesne University
• Duquesne University
• Duquesne University

• Quigley High School

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1 more...

Recommended

56 people have recommended Kevin

Connections

500+ connections

Industry

Marketing and Advertising

Kevin Popović’s Summary

Welcome to my company, Ideahaus®.

When I began this company in 1990, I was thrilled to be able to work in any capacity. As I’ve grown so have my opportunities and responsibilities.

Today I work directly with CEO’s, C-Level Communicators and Entrepreneurs to help shape their company and build their brands. I appreciate the life of a creative professional, and in knowing how to deliver the results that positively change companies forever.

The role I serve is as a Communications Director who helps develop communications plan, including schedules, budgets and metrics for everything a company uses to communicate. I work with existing marketing teams to lead the development of most types of creative and communications resources. I’m also responsible for managing the accounts, as needed, as an adjunct to a clients leadership.

My clients tell me they appreciate working directly with me, and the personal service I bring to these relationships. After more than 25 years of professional experience I help them understand each type of communications, their opportunities and how we can utilize all of the resources available to build truly remarkable brands.

Kevin Popović’s Specialties:

• Marketing Strategy
• Corporate Identity/Branding
• Advertising (Print, Radio, TV, Outdoor)
• Marketing (Brochures, Packaging, Direct Mail, E-Mail, etc)
• Public Relations (Press Release, Media Relations)
• Internet Development (Planning, Design, Development)
• Multimedia
• Events

Kevin Popović’s Experience

• Speaker, Author

  Satellite Marketing

  (Privately Held; Marketing and Advertising industry)

  January 2008 — Present (1 year 11 months)

  Satellite Marketing is a communications strategy designed to connect an organization with its target markets via social media sites and services. These social media sites and services act as marketing sub-stations, or “Satellites”.
  
  Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, direct mail and outdoor advertising. The goal is to expand the reach of the organization and enhance the results by creating relationships.
  
  Satellites offer smaller, faster, dynamic communications opportunities, engaging prospects where they already exist. Social media is among the fastest growing forms of communication today (site reference), with users connecting online for both personal and professional purposes.
  
  “The term “Satellite Marketing™” is a trade name developed by Kevin Popovic and used by him and Ideahaus, LLC, to describe the business process described herein. All rights to the term are reserved, and you may use the term only with the permission of, or proper accreditation to Kevin Popovic and Ideahaus, LLC.”

• Director of Communications / President

  Ideahaus, LLC

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  May 1990 — Present (19 years 7 months)

  Kevin Popovic founded Ideahaus® in 1990 and today serves as President of Ideahaus®, LLC. Although Kevin is the owner of the private corporation, he has learned over the years that people do not follow titles, they follow leaders. His day-to-day responsibilities are that of Director of Communications, serving as an adjunct Director for small-mid-sized companies responsible for the management of approved marketing/communications plans and the development of the deliverables to support the plan.

Kevin Popović’s Education

• Duquesne University

  Ed. D. , Instructional Technologies , 2002 — 2009

  Dissertation Topic: Improving e-Communication through Creativity: Impacting Understanding, Perception and Analysis.

  Activities and Societies:

  Sigma Tau Gamma Fraternity

• Duquesne University

  M.A. , Multimedia Technology , 1998 — 2000

• Duquesne University

  B.S. , Communications / Psychology , 1982 — 1987

  Activities and Societies:

  Sigma Tau Gamma Fraternity - Delta Beta Chapter
  Tau Delta Tau - Sorority Sweetheart

• Quigley High School

Additional Information

Kevin Popović’s Interests:

Ideahaus® is in the business of helping companies communicate creatively to their markets to create sales and build value for their brands.

Kevin Popović’s Groups:

Member: American Advertising Federation (AAF), American Marketing Association (AMA), Public Relations Society of America (PRSA), American Institute of Graphic Artists (AIGA), United States Distance Learning Association (USDLA)

Board Member: Pittsburgh Technical Institute (Pittsburgh, PA) - Graphics Advisory Board; Robert Morris University (Pittsburgh, PA), School of Marketing / Management Board of Advisors; United Cerebal Palsy - Pittsburgh (Pittsburgh, PA), Board of Advisors; North County Humane Society (San Diego, CA) Event Chairman

•    Entrepreneurs' Organization (EO)
•    Advertising Professional
•    Marketing Executives Group
•    CEO Club
•    Consultants Network
•    LinkedPHPers - The Largest PHP Group
•    IntoPittsburgh
•    Duquesne University Alumni Group
•    CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
•    CEO Crossing
•    Founders Under 40
•    International Association of Business Communicators (IABC)
•    Pharma Connections Worldwide
•    Marketing Communication
•    Medical Marketing & Communications Group
•    Digital Word of Mouth Network
•    Pharma Marketing and Advertising Group (PMAG)
•    Brand 3.0
•    Communication Arts
•    Social Media Marketing
•    American Advertising Federation - District Two
•    San Diego Marketing Professionals
•    San Diego C-Level Executives
•    Music and Entertainment Professionals
•    Public Relations and Communications Professionals
•    AIGA | the professional association for design
•    CBI's 9th eMarketing Forum
•    Pittsburgh Tech Council
•    SANDIOS - San Diego Online Society
•    Pittsburgh Advertising Federation
•    PTI - Pittsburgh Technical Institute
•    San Diego Ad Club
•    Media Association of Pittsburgh
•    Imagine Pittsburgh
•    Sales 2.0
•    Marketing&Communication IDEAStorming
•    San Diego Ad Club Job Exchange
•    Pharmaceutical Marketing Coach
•    Gravity Summit
•    Pittsburgh SEO Group
•    Partying for a Purpose!
•    Invention Entrepreneurs
•    UCP of Central Arizona
•    UCP/CLASS
•    Journal of Communication in Healthcare (www.henrystewart.com/jch/)
•    Events Advertising - Pharma Connections
•    Ideahaus
•    School of Hard Knocks - speaking from experience...

Kevin Popović’s Honors:

• Pittsburgh 250 Marketing Committee Member
• Board of Advisors, Seat at The Table Committee, Pittsburgh Downtown Partnership
• Chairman, Board of Advisors, Robert Morris University, School of Business, Marketing / Management Program
• Board of Advisors, United Cerebral Palsy - Pittsburgh
• Board of Advisors, Pittsburgh Technical Institute, Graphic Design Program
• Guest Lecturer, Graduate Advertising Program, Point Park College
• Panelist, “Super Bowl of Commercials”, American Marketing Association - Pittsburgh
• “Career Days”, School of Design, Carnegie-Mellon University
• Critique Night”, American Institute of Graphic Artists, Art Institute of Pittsburgh
• American Advertising Federation / Buffalo Chapter, American Advertising Awards (ADDY’s) Judge

• Published (13) times in David E. Carters' “American Corporate Identity 9/10/13” - a collection of the best corporate identities in the country. New York, NY. HarperCollins Publishers.

Kevin Popović’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch