Ian McCollum

Current

• Technical Manager, eCRM Solutions at Razorfish

Past

• Technical Specialist at Responsys
• Online Marketing Specialist at Insight Enterprises
• Account Executive at Insight Enterprises

• Marketing Coordinator at Trimble Mobile Solutions
• E-commerce Manager at AIM Industries Inc.
• Business Process Consultant at Desktop Advantage

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Recommended

4 people have recommended Ian

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Industry

Online Media

Ian McCollum’s Summary

Ian McCollum’s Specialties:

Email Marketing Techonology

Ian McCollum’s Experience

• Technical Manager, eCRM Solutions

  Razorfish

  (Public Company; MSFT; Marketing and Advertising industry)

  September 2007 — Present (2 years 3 months)

• Technical Specialist

  Responsys

  (Privately Held; 201-500 employees; Internet industry)

  October 2006 — September 2007 (1 year )

  Designing highly profitable behavioral triggered individual life-cycle marketing programs for DisneyShopping.com, Sharper Image, United Healthcare, Trend Micro, Move.com, Wells Fargo, and Virgin America. Successfully manage the execution of an average of 45 promotional email campaigns monthly. Also successfully programmed a dynamically branded newsletter campaign for United Healthcare that is capable of accommodating any number of brands and co-brands.

• Online Marketing Specialist

  Insight Enterprises

  (Public Company; 1001-5000 employees; NSIT; Information Technology and Services industry)

  March 2005 — September 2006 (1 year 7 months)

  Planning and managing partner co-branded online marketing programs for 26 top-tier partners that include Apple, Cisco, Sun, Microsoft, IBM, Lenovo, HP, Toshiba, CA, Symantec, Sony, Belkin, Xerox and others. Responsible each quarter for 26 microsite projects, 52 partner branded email campaigns, 52 banner and text campaigns as well as custom scoped multi-million dollar multi-channel marketing campaigns for Insight's stop 5 partners. On average the online marketing programs generated $50m to $75m incremental revenue per quarter for Insight and our partners as well as $2m in supplier reimbursements.

• Account Executive

  Insight Enterprises

  (Public Company; 1001-5000 employees; NSIT; Information Technology and Services industry)

  October 2004 — March 2005 (6 months)

  Performing consultative sales to a self prospected book of clients. Regularly exceeded all sales and training quotas.

• Marketing Coordinator

  Trimble Mobile Solutions

  (Public Company; 1001-5000 employees; TRMB; Information Technology and Services industry)

  November 2003 — August 2004 (10 months)

  Coordinating all marketing and trade show activities. Successfully executed Trimble's presence at 20+ industry events in 10 months. Responsibilities included all marketing collateral, lead collection, and logistics.

• E-commerce Manager

  AIM Industries Inc.

  (Privately Held; 51-200 employees; Automotive industry)

  November 2001 — November 2003 (2 years 1 month)

  Responsible for the re-branding and redesign of the AIM Industries e-commerce channel and website. Profitability was attained in the first 6 months with the acquisition of 65+ active retail partners. Also streamlined the manufacturing and inventory control processes with real time online inventories, reducing overall online order fulfillment time of custom manufactured products.

• Business Process Consultant

  Desktop Advantage

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  October 1998 — October 2001 (3 years 1 month)

  Responsible for documenting all existing correspondence processes for the Director's Office of Caltrans and identifying targets for automation in Lotus Notes as well as training end users. Upon completion of application development and training the average correspondence time was reduced from 30 days to 3 days.

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