Ian Strain-Seymour

Current

• Director Product Development & Strategy at Apogee Search

Past

• Director of Client Services at Apogee Search
• Director of Strategic Accounts at Coremetrics
• Account Executive at Coremetrics, Inc.

• Consultant - eCommerce and Online Analytics at UPS
• Vice President - Strategy and Alliances at Macquarium, Inc.
• Director - Strategic Information Planning at Macquarium, Inc.
• Instructor - Internet and Multimedia Design at Art Institute of Atlanta
• Graduate Research Assistant: Information Architecture/Web Content Management at Georgia Tech/ Siemens Energy and Automation

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Education

• Georgia Institute of Technology (Georgia Tech)
• Georgia Institute of Technology (Georgia Tech)

Recommended

8 people have recommended Ian

Connections

429 connections

Industry

Internet

Ian Strain-Seymour’s Summary

I am an expert in online marketing and ecommerce. I have worked extensively with Fortune 500 companies across the retail, B2B commerce, financial services, and technology markets.

My focus is creating and executing strategies to increase revenue and reduce costs by conducting business online. I use my background in online marketing, web analytics, and user experience design to make these strategies real.

Ian Strain-Seymour’s Specialties:

ecommerce, online marketing, internet strategy, web analytics, sem, seo, shopping feeds, affiliate marketing, user experience, user interface design, information architecture,

Ian Strain-Seymour’s Experience

• Director Product Development & Strategy

  Apogee Search

  (Privately Held; Marketing and Advertising industry)

  September 2008 — Present (11 months)

  Your success in marketing online can be predicted by the quality of data you have and how well you use it. In my role at Apogee, I help to develop new tools to empower our internal users and for our client to use to achieve their goals.

• Director of Client Services

  Apogee Search

  (Privately Held; Marketing and Advertising industry)

  October 2007 — September 2008 (1 year)

  Apogee Search uses paid and organic search to deliver high quality traffic to our customers. I lead the paid and organic search practices, ensuring the quality of service delivery, defining the process for delivering new services offerings, and fostering the growth of the team.

• Director of Strategic Accounts

  Coremetrics

  (Privately Held; 51-200 employees; Internet industry)

  November 2006 — October 2007 (1 year)

  I manage the team of account managers and web analytics consultants that work with Coremetrics' most strategic clients. Our goal is to build deep relationships with these clients and ensure that they gain value from our using our tools and services.

• Account Executive

  Coremetrics, Inc.

  (Privately Held; 201-500 employees; Internet industry)

  September 2004 — November 2006 (2 years 3 months)

  I am responsible for managing and growing the relationships with Coremetrics' top clients. The goals of my position are to enable my clients to achieve success in growing businesses by using the data from Coremetrics and to find opportunities to grow Coremetrics relationship and business with these clients. In playing this role, I act as a strategic advisor to my clients both in how to interpret data as well as what action to take from the data in order to achieve success.

• Consultant - eCommerce and Online Analytics

  UPS

  (Public Company; Myself Only; UPS; Information Technology and Services industry)

  April 2004 — September 2004 (6 months)

  I was a consultant to UPS's eBusiness team, providing strategic advice on a number of publicly facing projects. My primary focus was in defining requirements for a Web and online marketing analytics application, to be used to understand user site usage and buying behaviour across UPS's online channels.

• Vice President - Strategy and Alliances

  Macquarium, Inc.

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  January 2001 — April 2004 (3 years 4 months)

  Responsible for managing the development of new practice areas and offerings, developing joint marketing programs with partners, and creating managing alliances with technology, media, and service partners such as Documentum, IBM, Microsoft, Vignette, and Yahoo!.

• Director - Strategic Information Planning

  Macquarium, Inc.

  (Privately Held; 51-200 employees; Internet industry)

  May 1998 — January 2001 (2 years 9 months)

  Managed department of 10 information architects and Internet strategists responsible for defining technology solutions to client business problems. Responsible for business development, team delivery qualitym, and mentoring of junior staff.

• Instructor - Internet and Multimedia Design

  Art Institute of Atlanta

  (Privately Held; 201-500 employees; Higher Education industry)

  August 1997 — June 1998 (11 months)

• Graduate Research Assistant: Information Architecture/Web Content Management

  Georgia Tech/ Siemens Energy and Automation

  (Public Company; 501-1000 employees; Information Technology and Services industry)

  May 1997 — June 1998 (1 year 2 months)

  Research position funded by Siemens Energy and Automation to investigte new options for their corporate and product support Web sites. The methodoogy was focused on primary research with users and the development and testing of iterative prototypes.

Ian Strain-Seymour’s Education

• Georgia Institute of Technology (Georgia Tech)

  Masters Candidate , Information Design and Technology , September 1996 — June 1998

• Georgia Institute of Technology (Georgia Tech)

  BS , Architecture , September 1990 — June 1994

Additional Information

Ian Strain-Seymour’s Interests:

online marketing, social media, paid search, SEO, web analytics, film, music, books, information architecture, user experience, usability, art

Ian Strain-Seymour’s Groups:

WAW Austin
CHIA - Computer Human Interaction Atlanta (was treasurer)

•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Web Analytics Association
•    Austin Interactive Marketing Association
•    SMX - Search Marketing Expo
•    Search Engine Strategies Conference & Expo
•    Web Analytics Wednesday - Austin

Ian Strain-Seymour’s Honors:

Speaker, Web Analytics Wednesday - Austin, February 2009
Panelist, Innotech San Antonio, October 2009
Speaker, Austin Interactive Marketing Association, December, 2008
Panelist, Innotech Austin, October 2008
Coremetrics Account Executive of the Year - 2005

Ian Strain-Seymour’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch