Ian Orekondy

Current

Paid Search Manager at Rosetta

Past

Senior Search Marketing Strategist at Rosetta
Senior SEM Analyst at Rosetta Marketing
Search Marketing Analyst at kelliher samets volk

Junior Project Manager at Kelliher Samets Volk
Project Coordinator at Kelliher Samets Volk
Account Executive at Clear Channel Communications

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Education

State University of New York at Buffalo - School of Management

Connections

196 connections

Industry

Marketing and Advertising

Ian Orekondy’s Summary

Continuing to grow with Rosetta: I'm now a senior search strategist and manager, and we were recently named the #1 Independant Interactive Agency in U.S. by Ad Age.

I'm focused on search strategy for clients in the pharma and financial services verticals; and I've also enjoyed collaborating on projects for online retailers.

One thing I've learned is that by developing and implementing clear testing plans that are focused on defined objectives, both category leaders and lesser-known players can achieve dramatic scale and ROI with their SEM campaigns.

My background includes broad marketing experience working with clients in the wireless, tourism, stationery, banking, and health industries. Spent two years managing online and offline campaigns and projects tied to various objectives, including brand transitions and large-scale customer migrations, as well as retail campaigns consisting of print, radio, TV, POP materials, bill inserts, direct mailers, web updates, web banners, email newsletters, and SEM.

After a successful 3+ years at Kelliher Samets Volk, I moved to New York in 2007 to focus on building a second SEM business within a digital agency environment.

Currently exploring auction-based media-buying platforms.

I've spoken at various industry conferences and my written work has appeared in DM News.

I also post thoughts on Search and Social Media at www.searchandsocialmedia.com

Ian Orekondy’s Specialties:

SEM, Google AdWords Qualified Individual, Google Analytics, digital media planning, Nielsen Netratings - @Plan, AdGooroo, WordTracker, Omniture, WebTrends, ClearSaleing, PlanetOcean Unfair Advantage SEO

Ian Orekondy’s Experience

Paid Search Manager

Rosetta

(Privately Held; Marketing and Advertising industry)

December 2008 — Present (1 year 1 month)

Manage Rosetta's paid search business out of the NY office. Expanded responsibilities include social media initiatives, web analytics and new product development.
Senior Search Marketing Strategist

Rosetta

(Privately Held; Marketing and Advertising industry)

June 2008 — December 2008 (7 months)

Managed Rosetta's paid search business out of the NY office. Expanded responsibilities included social media initiatives in the healthcare vertical and web analytics consulting.
Senior SEM Analyst

Rosetta Marketing

(Privately Held; 51-200 employees; Marketing and Advertising industry)

December 2007 — June 2008 (7 months)
Search Marketing Analyst

kelliher samets volk

(Marketing and Advertising industry)

2004 — 2007 (3 years )
Junior Project Manager

Kelliher Samets Volk

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 2006 — October 2006 (7 months)
Project Coordinator

Kelliher Samets Volk

(Marketing and Advertising industry)

July 2004 — March 2006 (1 year 9 months)
Account Executive

Clear Channel Communications

(Public Company; 10,001 or more employees; CCU; Marketing and Advertising industry)

January 2004 — July 2004 (7 months)

Ian Orekondy’s Education

State University of New York at Buffalo - School of Management

B.S. Business Administration , 1997 — 2001

Additional Information

Ian Orekondy’s Interests:

Social Media Engines, SEM, coaching little league baseball, InsideOut Branding, Nintendo Wii Internet TV

Ian Orekondy’s Groups:

Marketing and Advertising Global Network (MAGNET)
American Association of Advertising Agencies (AAAA)
Massachusetts Innovation & Technology Exchange (MITX)