Search Engine Marketing Specialist at Yell Adworks, Inc.
Greater Philadelphia Area
Search Engine Marketing Specialist at Yell Adworks, Inc.
Greater Philadelphia Area
Copywriting, editing
(Publishing industry)
February 2008 — Present (1 year 10 months)
Primary responsibilities include researching and implementing SEO strategies and tactics across a variety of web products (videos, landing pages, brochure sites, rich media ads) as well as defining content structure guidelines and web content writing best practices / standards.
(Privately Held; 11-50 employees; Publishing industry)
2008 — 2008 (less than a year)
(Public Company; yell; Marketing and Advertising industry)
April 2007 — February 2008 (11 months)
Creation and maintenance of 200+ PPC campaigns for a variety of small business clients. Specific duties included keyword research, text ad creation and high-touch client contact to discuss performance, ROI and optimization tactics.
English Literature , English, American Studies, History , 2003 — 2006