Ian Messinger

Current

• Search Engine Marketing Specialist at Yell Adworks

Past

• Marketing & Publicity Intern at Quirk Books
• WebReach Campaign Analyst at Yellow Book USA

Education

• State University of New York College at Fredonia

Connections

41 connections

Industry

Internet

Websites

• My Blog

Ian Messinger’s Summary

Ian Messinger’s Specialties:

Copywriting, editing

Ian Messinger’s Experience

• Search Engine Marketing Specialist

  Yell Adworks

  (Publishing industry)

  February 2008 — Present (1 year 10 months)

  Primary responsibilities include researching and implementing SEO strategies and tactics across a variety of web products (videos, landing pages, brochure sites, rich media ads) as well as defining content structure guidelines and web content writing best practices / standards.

• Marketing & Publicity Intern

  Quirk Books

  (Privately Held; 11-50 employees; Publishing industry)

  2008 — 2008 (less than a year)

• WebReach Campaign Analyst

  Yellow Book USA

  (Public Company; yell; Marketing and Advertising industry)

  April 2007 — February 2008 (11 months)

  Creation and maintenance of 200+ PPC campaigns for a variety of small business clients. Specific duties included keyword research, text ad creation and high-touch client contact to discuss performance, ROI and optimization tactics.

Ian Messinger’s Education

• State University of New York College at Fredonia

  English Literature , English, American Studies, History , 2003 — 2006

  Activities and Societies:

  WCVF Fredonia Radio Systems, English Department Ambassador

Additional Information

Ian Messinger’s Websites:

• My Blog

Ian Messinger’s Groups:

•    SUNY at Fredonia Alumni Group
•    Philadelphia Interactive Marketing Association
•    Philadelphia Chapter of the American Marketing Association
•    Yell Adworks Alumni

Ian Messinger’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• reference requests
• getting back in touch