Ian McCarthy

Product Strategist and Entrepreneur

San Francisco Bay Area

Current
  • Vice President, Product Marketing at Orb Networks, Inc.
Past
  • CEO at GoPix, Inc.
  • Director, Product Development at Sony Pictures Digital
  • Vice President, Online Services at Grassroots Enterprise, Inc.
  • Co-Executive Director at OpenVoice
Education
  • Stanford University
  • Phillips Academy
Connections
392 connections
Industry
Computer Software
Websites

Ian McCarthy’s Summary

Senior product marketer focused on new product development for the consumer digital media space. Extensive experience developing, bringing to market, and iterating online services and networked client software. Interested in established companies entering new markets and in early-stage start-ups.

Ian McCarthy’s Specialties:

Skills: all marketing aspects of new product development, including customer needs analysis, competitive analysis and positioning, target customer segmentation, pricing, strategic marketing, and product specification. Domains: media-editing and media-management software, online community applications, online content programming.


Ian McCarthy’s Experience

  • Vice President, Product Marketing

    Orb Networks, Inc.

    (Privately Held; 11-50 employees; Computer Software industry)

    April 2005Present (3 years 4 months)

    With Orb's free software on your PC, anything you can play on your PC, you can play wherever you have a Web browser and any kind of streaming media player.

    Home music collections, live and recorded TV, YouTube videos, podcasts, photos, and more can now be enjoyed everywhere, instantly, and free of the outmoded barriers of media format, bitrate, or screen resolution. Everywhere means: on mobile handsets, remote PCs, and now the TV through the Wii, the PS3, or the Xbox360.

    Partners such as Vodafone, Nokia, AOL, Hutchison, Orange, AMD, Hauppauge and Creative Labs have joined forces with Orb to provide consumers with the freedom of media enjoyment that is mycasting.

  • CEO

    GoPix, Inc.

    (Privately Held; 1-10 employees; Computer Software industry)

    January 2004April 2005 (1 year 4 months)

    • Hawking integrated client/server solutions for enhancing and sharing images from mobile phones.

  • Director, Product Development

    Sony Pictures Digital

    (Public Company; 51-200 employees; SNE; Computer Software industry)

    July 2000October 2003 (3 years 4 months)

    • Cross-functional leader responsible for defining and evolving product roadmap for Screenblast, which provided consumers with software and online services for enhancing and sharing digital music, images and video
    • Drove the shift in Screenblast's business focus from interactive content to consumer-level media creativity
    • Managed team creating product specifications and business cases for retail software releases, online service releases, and prototypes on mobile and set-top devices
    • Primary liaison to Sony Electronics groups on all development initiatives to integrate hardware more deeply with software and services

  • Vice President, Online Services

    Grassroots Enterprise, Inc.

    (Privately Held; 11-50 employees; Computer Software industry)

    October 1999July 2000 (10 months)

    • Oversaw 1.0 launch of online service for venture-backed start-up providing personalized political content feeds and online action tools
    • Recruited, trained and managed staff of twenty-two content, design, online community, and platform development personnel

  • Co-Executive Director

    OpenVoice

    (Non-Profit; 11-50 employees; Online Media industry)

    December 1997September 1999 (1 year 10 months)

    • Co-founded nonprofit to train East Palo Alto teens in online community programming and Web production. OpenVoice projects were supported by AOL and Sun Microsystems and included the largest original teen content forum on AOL.


Ian McCarthy’s Education

  • Stanford University

    19871991

  • Phillips Academy

    HS, 19841987


Additional Information

Ian McCarthy’s Websites:

Ian McCarthy’s Groups:

Weekend To Be Named Later

  • Forbes.com San Francisco Group member
  •    Weekend to be Named Later member
  •    MobilOpen :: the International Mobile Internet Group member
  •    iPhone Developers member

Ian McCarthy’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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