
Product Strategist and Entrepreneur
San Francisco Bay Area

Product Strategist and Entrepreneur
San Francisco Bay Area
Product marketing executive focused on consumer digital media. Extensive experience developing, bringing to market, and iterating online services and networked client software. Interested in established companies entering new markets and in early-stage startups.
Skills: all marketing aspects of new product development, including needs analysis, target customer segmentation, product specification, competitive positioning, messaging, pricing, usage analysis, and product iteration.
Domains: online community, mobile media and messaging, media webapps, digital music and video editing, online content programming.
(Privately Held; Internet industry)
October 2008 — Present (1 year 3 months)
Driving professional interest centers and all group products
(Privately Held; 11-50 employees; Computer Software industry)
April 2005 — September 2008 (3 years 6 months)
• In-the-trenches product guy, strategist, and public evangelist for the company that pioneered Web-based streaming access to all your media from mobile devices, PCs, and game-consoles.
• Defined, launched, and iterated Winamp Remote, a custom version of Orb for AOL adopted by several million new users within a year of its relaunch.
(Privately Held; 1-10 employees; Computer Software industry)
January 2004 — April 2005 (1 year 4 months)
Hawking integrated client/server solutions for enhancing and sharing images from mobile phones.
(Public Company; 51-200 employees; SNE; Computer Software industry)
July 2000 — October 2003 (3 years 4 months)
Cross-functional leader responsible for defining and evolving product roadmap for Screenblast, which provided consumers with software and online services for enhancing and sharing digital music, images and video
Drove the shift in Screenblast's business focus from interactive content to consumer-level media creativity
Managed team creating product specifications and business cases for retail software releases, online service releases, and prototypes on mobile and set-top devices
Primary liaison to Sony Electronics groups on all development initiatives to integrate hardware more deeply with software and services
(Privately Held; 11-50 employees; Computer Software industry)
October 1999 — July 2000 (10 months)
Oversaw 1.0 launch of online service for venture-backed start-up providing personalized political content feeds and online action tools
Recruited, trained and managed staff of twenty-two content, design, online community, and platform development personnel
(Non-Profit; 11-50 employees; Online Media industry)
December 1997 — September 1999 (1 year 10 months)
Co-founded nonprofit to train East Palo Alto teens in online community programming and Web production. OpenVoice projects were supported by AOL and Sun Microsystems and included the largest original teen content forum on AOL.
1987 — 1991
HS , 1984 — 1987
Weekend To Be Named Later