Ian Beck

Ian Beck

Engagement Manager at MXM Social

Location
Greater New York City Area
Industry
Online Media

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Ian Beck's Overview

Current
Past
  • Social Media Manager at Learned Evolution
  • Director of Community & Insights at The Digital Brand Architects
  • Community & Digital Marketing Manager at BBMG
  • Community Manager: Converse, Fuse, TruTV and My Coke Rewards at ThinkPassenger, Inc.
  • Producer, DJ at Happy Endings
  • Digital Strategist at Fluency
  • Publicist, Project Manager at The MuseBox
  • Internet Sales Manager at Honda North
  • Consumer Advertising Assistant at Monster Worldwide
Education
Connections

472 connections

Websites

Ian Beck's Summary

I have 8 years experience in digital marketing with 5+ years specializing in community management (social media and market research based)

I've worked with clients across entertainment, CPG, fashion, lifestyle, luxury and technology, including: Coca-Cola, Fuse, Converse, Roxy Surfwear, 7 For All Mankind, Starwood Hotels, Swarovski and Vonage Mobile

Areas of expertise:
- Digital and social media marketing
- Community management and user acquisition
- Market research and insight analysis
- Strategic planning
- Social experience development

Ian Beck's Experience

Engagement Manager

MXM Social

Public Company; 501-1000 employees; MDP; Marketing and Advertising industry

November 2013Present (11 months) Greater New York City Area

- Lead digital and social media marketing for multi-billion dollar client
- Singlehandedly fulfill role reserved for team of four: Account Manager, Strategist, Community Manager and Insights Manager
- Drive high-level discussions on the role of social within the total marketing ecosystem
- Oversee integrated marketing programs across Facebook, Twitter, Pinterest, Instagram, Email and Offline Events
- Develop and manage network of 25 DIY/Mommy Bloggers

Social Media Manager

Learned Evolution

September 2013November 2013 (3 months) Brooklyn, NY

- Expert on value and use cases of community and social media within holistic marketing ecosystems
- Create best practice and training materials for topics including customer acquisition, on-boarding, community engagement and research design
- Guide clients in defining their social vision, define digital needs and potential solutions
- Use analytics to create long-tail marketing strategies and define target audience, influencers, engagement tactics, platform recommendations

Director of Community & Insights

The Digital Brand Architects

Privately Held; 11-50 employees; Marketing and Advertising industry

April 2012July 2013 (1 year 4 months) Greater New York City Area

• Community Management team lead
• Serve as thought leader in aligning social marketing strategy with a client’s business goals and objectives
• Agency expert on user acquisition marketing, analytics and consumer engagement
• Drive high-level discussions on the role of social within the total marketing ecosystem
• Working with the leaders of the client team, help clients define digital needs and potential solutions
• Help guide clients in defining their social vision
• Structure and present recommendations to senior client leadership for approval
• Serve as director and lead on key client accounts as needed
• Responsible for thought leadership output and partnerships with vendors
• Use analytics to inform and enhance weekly community planning and goal setting

Community & Digital Marketing Manager

BBMG

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2010April 2012 (1 year 11 months) Brooklyn, NY

• Oversee all internal and client sponsored community engagements
• Manage relationships with clients across various CPG and NGO verticals
• Strategic development of B2B and B2C digital marketing activations
• Supervise all relationships and communication with community members and social media pundits
• Supported business development as needed
• Create best practice and training materials for topics including member acquisition, client onboarding, community engagement and research design
• Development of digital content and thought leadership strategy

ACCOMPLISHMENTS:
• More than doubled BBMG follower count, fan base and engagement on Twitter and Facebook
• Author of Adweek article on holiday shopping trends for consumers
• Create agency digital and social media service offerings, best practices
• Oversaw content requisition, insight synthesis and strategic development of Unleashed a trend piece, new business catalyst and Core77 Research/Strategy Notable Report

Community Manager: Converse, Fuse, TruTV and My Coke Rewards

ThinkPassenger, Inc.

Privately Held; 51-200 employees; Market Research industry

April 2008June 2010 (2 years 3 months)

Veteran Community Manager providing tactical and strategic guidance for clients:

• Oversaw moderation and administration of multiple communities
• Leveraged knowledge of business and brand planning to develop robust strategies that align with client’s core objectives
• Supervised community growth and development, including tracking and calibration of main community strategy to align with client’s objectives
• Conceptualized and wrote branded copy balancing above the line creativity with below the line strategy
• Administered timelines, deliverables and direct report development
• Provided proprietary operational support for New York Client Service Team on an ongoing basis
• Worked closely with product team to identify bugs and define cadence of upgrades and enhancements to UI

Producer, DJ

Happy Endings

Entertainment industry

October 2005August 2009 (3 years 11 months)

Monthly event at The Paradise Lounge in Boston, MA

Digital Strategist

Fluency

October 2007April 2008 (7 months)

• Responsible for business development, B2C marketing and client service
• Researched and interpreted consumer trends in social media, interactive advertising, promotions, and digital publicity
• Conceptualized, developed and executed promotional strategy
• Scheduled, attended and participated in pitch meetings
• Delivered ideas and consumer insight to the creative teams
• Created strategic partnerships with media networks, social media sites, and relevant online vendors to leverage brands through interactive or viral promotions
• Assisted clients in understanding the value of building brands in social media spaces and assist them in making marketing decisions

Publicist, Project Manager

The MuseBox

Privately Held; 11-50 employees; Music industry

September 2006August 2007 (1 year)

• Managed daily activities on accounts
• Drafted press releases, media alerts, photo captions, media pitches, etc
• Secured consistent and quality media placements for my clients
• Updated and maintained databases and excel tracking spreadsheets
• Developed and maintained solid media and client relationships
• Developed strategic and creative PR initiatives

Internet Sales Manager

Honda North

April 2006September 2006 (6 months)

Online Sales & Biz Dev for Honda North

Consumer Advertising Assistant

Monster Worldwide

Public Company; 1001-5000 employees; MWW; Internet industry

March 2005September 2005 (7 months)

Consumer Advertising and Operations Assistant

Ian Beck's Publications

  • Advertising Age

    • Crain Communications
    • December 20, 2010
    Authors: Ian Beck

    Article I wrote on holiday gift giving amongst mission and values driven consumers.

Ian Beck's Projects

Ian Beck's Skills & Expertise

  1. Digital Marketing
  2. Social Media
  3. Community Management
  4. Digital Strategy
  5. Copywriting
  6. Market Research
  7. Strategic Partnerships
  8. Press Releases
  9. Social Media Marketing
  10. Strategic Insights
  11. Community Experience
  12. Marketing Strategy
  13. Blogging
  14. Online Marketing
  15. The internet
  16. New Media
  17. Public Relations

Ian Beck's Education

University of Massachusetts, Amherst

English

20002004

Activities and Societies: Member Commonwealth College Honors Program, Student Advisory Board, Peer Advisor

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