
Communications Director at pureprofile
Sydney Area, Australia

Communications Director at pureprofile
Sydney Area, Australia
Starting with an Exidy Sorcerer in 1979, I have always had an affinity with technology. Working internationally across huge (30K+) and small (5) organisations in both commerce and government, I have always sought to bridge the gap between business and IT. I get particularly enthusiastic when technology makes life easier and more efficient, allowing us to be more human.
Production, Publishing, Personalisation, Marketing, Customer Engagement
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2007 — Present (1 year)
I get out and talk to companies, agencies and industry associations about a new digital advertising/communications model - one that at its core values and rewards people's time and attention. I want to inhabit a world where technology helps not only filter out the noise but brings to my attention useful information and relevant offers based on a deep understanding of who I am. pureprofile gives me the opportunity to help make this a reality.
(Online Media industry)
2007 — 2008 (1 year)
(Public Company; 51-200 employees; blu; Internet industry)
September 2005 — August 2007 (2 years)
Primarily responsible for developing new business for the Traction platform - a new multi-channel, single customer view approach to customer engagement. Educating the marketplace directly and through digital agency partnerships I built a healthy sales pipeline and secured several premium brands such as Adobe, AVON, Val Morgan and Cadbury Schweppes.
(Online Media industry)
2000 — 2004 (4 years)
(Educational Institution; 10,001 or more employees; Higher Education industry)
April 1996 — November 1998 (2 years 8 months)
(Online Media industry)
1993 — 1994 (1 year)
new technology, media, corporate culture, sailing, triathlon, cycling, running