Ian Lopuch

Ian Lopuch

Vice President, Customer Acquisition at eHealth

Location
San Francisco Bay Area
Industry
Internet

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Ian Lopuch's Overview

Current
Past
  • Senior Manager, Search Engine Marketing at QuinStreet
  • Marketing Analyst & Team Lead, Search Engine Marketing at NexTag
Education
Connections

500+ connections

Websites

Ian Lopuch's Summary

Stanford-educated, high-energy customer acquisition marketing executive with 10-years experience exceeding goals/targets, leading top-performing teams, and building innovative marketing programs at fast-paced Internet/technology companies.

Career P&L responsibility on over $200 MM online marketing spend. Experience with annual budgets ranging from $1 MM/year to $30+ MM/year.

Invested people manager with exceptional network and experience building careers within digital marketing. Approachable listener, respected leader, truly cares about others.

Growth hacker known for multi-channel marketing approach, friendly/collaborative spirit, getting into the details, and increasing sales while simultaneously lowering CPA. Delivers staggering results acquiring, retaining, and developing customers in competitive industries.

Executive Leadership and Strategy:
* Developing and Executing Upon Strategic Marketing Plans and Vision
* People Management, Team Building, Morale, Coaching
* Customer Acquisition via Online Marketing Programs, and Offline
* Getting Into the Details and Delivering Results

Marketing and Media Channels:
* Search Engine Marketing (SEM), Pay Per Click (PPC), Search Engine Optimization (SEO)
* Programmatic Display Advertising, Retargeting (Remarketing)
* Direct Mail, Direct Marketing
* Social Media, Blogging
* Affiliate Program Management
* Lead Generation Programs
* Mobile Marketing
* Email Marketing
* Media Buying

Technologies, Frameworks, and Processes:
* Digital Marketing Platforms, Marketing Automation
* Programmatic Segmentation Strategy, 1-To-1 Marketing, Providing True Value To Consumers
* A/B Testing, Multivariate Testing, Analytics
* User-Experience Design, Testing, Optimization
* Online and Offline Creative Development, Optimization
* Brand Positioning
* Go-To-Market Strategy
* Ad Monetization, Sponsored Ads

Business Development:
* Business Development, Negotiation
* B2B and Partner Marketing
* Sourcing, Analyzing, and Integrating Acquisitions

Ian Lopuch's Experience

Vice President, Customer Acquisition

eHealthInsurance

Public Company; 201-500 employees; EHTH; Internet industry

January 2014Present (9 months) Mountain View, CA

Vice President, Search Marketing

eHealthInsurance

Public Company; 201-500 employees; EHTH; Internet industry

March 2012January 2014 (1 year 11 months) Mountain View, CA

Expanded eHealth's demand generation program from search into programmatic display advertising, remarketing, paid social media advertising, direct mail, ratings and reviews, and other new media channels. Responsible for evaluating, integrating, and product managing technology partners to power our programmatic automation. Expansion of in-house marketing organization via key hires, completing multi-year vision of full in-house management and expertise. Helped eHealth navigate an historic time of change, the Affordable Care Act (Obamacare) and the first ever Open Enrollment Period for individual and family health insurance plans. Functioned as an overall executive leader and drove results via my team, related teams, partners, and via first-hand scrappy work.

Director, Search Marketing

eHealthInsurance

Public Company; 201-500 employees; EHTH; Internet industry

October 2009March 2012 (2 years 6 months) Mountain View, CA

Revitalized eHealth's digital marketing program. Hired, empowered, coached, and grew the best team of digital marketers I have experienced in my career. Negotiated and integrated large-scale technology wins (efficiency and results) across online marketing and user experience. Developed strategic relationships with key search engines and partners. Contributed to the due diligence, integration, and expansion of our May, 2010 PlanPrescriber (Medicare business) acquisition ($28.7 MM).

Director, Search Engine Marketing

Inflection

Privately Held; 51-200 employees; Internet industry

January 2009October 2009 (10 months) Palo Alto, CA

Managed and grew Inflection's digital marketing organization. Responsible for developing and executing upon the digital marketing go-to-market strategy for several new product launches such as Archives.com (later acquired by Ancestry.com for $100 MM in 2012).

Senior Manager, Search Engine Marketing

QuinStreet

Public Company; 501-1000 employees; QNST; Internet industry

December 2006January 2009 (2 years 2 months) Foster City, CA

Developed a newer team: Demand generation for QuinStreet's financial services verticals. Functioned as co-product manager for QuinStreet's internal digital marketing platform, KeyMark. Instrumental in analyzing, integrating, and managing large scale acquisitions such as the 2008 SureHits acquisition (now responsible for a staggering percentage of QuinStreet's overall revenue).

Marketing Analyst & Team Lead, Search Engine Marketing

NexTag

Privately Held; 201-500 employees; Internet industry

June 2004December 2006 (2 years 7 months) San Mateo, CA

Hired, managed, retained, and grew the high-performing team responsible for pay per click (PPC) search engine marketing (SEM) across all of NexTag's verticals. Functioned as product manager for the internal traffic application responsible for automation of search engine marketing. Drove substantial value that helped contribute towards $1.2 billion acquisition of NexTag by Providence Equity in 2007.

Ian Lopuch's Skills & Expertise

  1. SEM
  2. PPC
  3. Online Marketing
  4. SEO
  5. Lead Generation
  6. Google Adwords
  7. Online Advertising
  8. Web Analytics
  9. Landing Page Optimization
  10. Display Advertising
  11. A/B testing
  12. Marketing Strategy
  13. Analytics
  14. Team Leadership
  15. Digital Marketing
  16. Customer Acquisition
  17. Affiliate Marketing
  18. Email Marketing
  19. People Management
  20. Social Media
  21. Blogging
  22. Demand Generation
  23. New Business Development
  24. Start-ups
  25. Management
  26. Web Marketing
  27. Acquisition Integration
  28. Google Analytics
  29. MSN AdCenter
  30. Awesomeness
  31. General Awesomeness
  32. Marketing

View All (32) Skills View Fewer Skills

Ian Lopuch's Education

Stanford University

BS, Computer Science

19992004

Minor In Economics

Activities and Societies: Co-President of The Charles R. Blyth Fund (2002)

Ian Lopuch's Publications

Ian Lopuch's Additional Information

Websites:
Interests:

Digital Marketing, Investing, Golf, Traveling

Groups and Associations:
Honors and Awards:

Keynote Speaker at YPO Wisconsin Chapter Meeting (April, 2014)
Investing In Your Digital Marketing Program: The Time Is Now

Speaker at MediaPost Search Insider Summit (May, 2013)
Big Testing and Better User Experiences Through Post-Click Marketing

Speaker at SVForum CXO Forum (March, 2012)
Marketing and Branding in the Digital Age Panel

Speaker at Google's Client Connect (March, 2011)
Provided one hour of product feedback to Google product management.

Speaker at Stanford Graduate School of Business (January, 2011)
Presented two hours of online marketing tips to the Entrepreneur Club, Marketing Club, and High Tech Club at Stanford's Center for Entrepreneurial Studies.

Speaker at Stanford Graduate School of Business (May, 2010)

Speaker at Google's Client Forum (June, 2009)
Presented my Google AdWords expert insights to an audience of over 200 Googlers.

Co-President of The Charles R. Blyth Fund, Stanford University (2002)

Valedictorian of The Buckley School (class of 1999)

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