Ian Gertler

Ian Gertler

Marketer—Internet Enthusiast—Corporate Strategist—Communicator. Inform—share—innovate—inspire! CMO @ Cursor Marketing

Raleigh-Durham, North Carolina Area

Current

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3 more...

Past
  • Advisor -- Marketing/PR/Strategy at iwearitwell.com
  • Advisor at College Tonight
  • Marketing Consultant (Advisor) at B2X
  • Marketing and Strategy Consultant (Advisor) at Mobile-FYI
  • Marketing Consultant/PR Strategist/Publicist at FindWhat.com/MIVA
  • Marketing/Business Development Consultant/Agent at NeoMedia Technologies
  • Marketing Consultant at CorrectNet
  • Marketing/PR/Communications/Branding/Product Launch at Computer Associates (iCan SP)
  • Marketing/Internet/Strategy at ProcureNet
  • Marketing/Interactive/Syndication at 1-800-FLOWERS.com (and Plow & Hearth subsidiary)
  • Marketing/Internet/PR/Strategy at TRAVELSAVERS
  • TechWeb (Editorial/Marketing/Project Management) at CMP Media
  • Marketing/PR/Writing/Research/Strategy at Millennium Communications

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10 more...

Education
  • State University of New York College at Oswego
  • Longwood High School
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Ian Gertler’s Summary

Ian Gertler is currently the Chief Marketing Officer of Cursor Marketing, a Lexos Media company.

As a respected & successful professional, he focuses on the marketing, branding, public/investor relations, fundraising, corporate communications, social media & Internet strategy disciplines.

Gertler has served in full-time, consulting & volunteer capacities with established Fortune 500 leaders, early-stage entities, community venues & advertising firms. As President & CEO of Symplegades, he serviced various industries including Internet, technology, financial services, media, publishing, education, CPG, sports & government for Computer Associates (CA), TRAVELSAVERS (international travel consortium), American Home Mortgage, 1-800-FLOWERS.com, FindWhat.com/MIVA, CMP Media, The Nexus Group & Special Olympics - among others.

He has been actively involved in the emerging technologies arena, including software-as-a-service, business intelligence & wireless/mobile.

Among the accomplishments & honors:

* Inclusion in The New York Times technology columnist David Pogue's upcoming book, "The World According to Twitter"

* International Who's Who List of Professionals

* Web Marketing Association competition judge (numerous years)

* Leading creative marketer - the 1st edition of Seth Godin's "Bull Market"

* Delta Mu Delta International Honor Society

Gertler received a Bachelor of Science in Business from the State University of New York @ Oswego, w/ a concentration in marketing & a minor in Economics. He currently serves in advisory & Board capacities, including Smart Stamp (RFID). He's also been an active entrepreneur serving as founding member or advisor to many start-up initiatives, both domestic & international (proposed venture addressing small-to-medium size businesses with Inc. in China, online travel in India, Web 2.0 viral marketing company in U.S. & business efforts w/ NFL Hall of Fame legend Lawrence Taylor - NY Giants).

Ian Gertler’s Experience

  • Chief Marketing Officer

    Cursor Marketing | A Lexos Media Company

    (Privately Held; Marketing and Advertising industry)

    July 2009 — Present (5 months)

    WHAT ARE YOU LOOKING AT?

    According to the research, it's your cursor!

    Through its newly developed Cursor Marketing company, Lexos Media has developed a new, patented advertising format that has been tested to deliver a 200% increase in awareness over other display ad formats alone.

    We anticipate the launch of a new analytic to the market in the near future, providing content creators with the ability to see how users connect with their offerings -- regardless of any interaction.

    For more information, please visit http://www.CursorMarketing.com and check out our Flash demo!

  • Advisor (Marketing/Strategy)

    Taylor Inc.

    (Executive Office industry)

    June 2008 — Present (1 year 6 months)

    Marketing and strategy advisor for various business efforts with Taylor Inc., the official holding company for Lawrence Taylor (the Hall of Fame linebacker -- #56 -- from the NFL's New York Giants and business entrepreneur). For more information, visit http://www.LT56.com today!

  • Co-Founder & Strategic Advisor

    ProductAngel.com

    (Marketing and Advertising industry)

    2008 — Present (1 year )

    Organization focused on the merger of today's key trends (Web 2.0, analytics, online video, advertising/marketing, e-commerce, user-generated content, blogging, etc) with established/traditional and emerging best practices to assist entrepreneurs, innovators and small-to-medium sized businesses with their ideas, products and services.

    "Post it. Pitch it. Profit."

  • Contributing Writer

    GadgetReview.com

    (Marketing and Advertising industry)

    2007 — Present (2 years )

  • Founder

    Symplegades Inc.

    (Marketing and Advertising industry)

    2001 — Present (8 years )

    "where strategy, communication and creativity connect"

  • Advisor

    Intellareturn Corp. & Smart Stamp

    (Privately Held; Information Technology and Services industry)

    1999 — Present (10 years )

    Innovative and entrepreneurial company focused on creating mainstream opportunities for radio-frequency identification (RFID) utilization in various consumer and business-oriented segments.

  • Advisor -- Marketing/PR/Strategy

    iwearitwell.com

    (Apparel & Fashion industry)

    2008 — August 2009 (1 year )

    iwearitwell.com is dedicated to helping chemotherapy patients look good and feel better by providing color-coordinated comfort wear consisting of handmade head scarves, earrings and shirts. Kelly Henderson - founder and breast cancer survivor - truly understands the physical and emotional challenges associated with chemotherapy. During her treatments, she quickly realized the need for an easy, coordinated and 'feel good' solution for hair loss ... and created www.iwearitwell.com.

    Kelly and the iwearitwell.com team share an uncompromising conviction to pursue solutions to help cancer patients today and in the future. The primary objectives are to:

    - Help chemotherapy patients look good and feel better
    - Give friends and family gift options to support loved ones
    - Support cancer research through affiliations with leading organizations like the American Cancer Society and others searching for a cure

  • Advisor

    College Tonight

    (Marketing and Advertising industry)

    2007 — March 2009 (2 years )

    Social networking company focused on the college and university student target markets, with a focus on merging online and real-life aspects to make it truly interactive beyond the computer screen.

  • Marketing Consultant (Advisor)

    B2X

    (Privately Held; Information Technology and Services industry)

    February 2008 — September 2008 (8 months)

  • Marketing and Strategy Consultant (Advisor)

    Mobile-FYI

    (Marketing and Advertising industry)

    2006 — 2007 (1 year )

  • Marketing Consultant/PR Strategist/Publicist

    FindWhat.com/MIVA

    (Public Company; 201-500 employees; MIVA; Internet industry)

    2004 — 2005 (1 year )

  • Marketing/Business Development Consultant/Agent

    NeoMedia Technologies

    (Public Company; 11-50 employees; Information Technology and Services industry)

    2003 — 2005 (2 years )

  • Marketing Consultant

    CorrectNet

    (Privately Held; Financial Services industry)

    2001 — 2002 (1 year )

  • Marketing/PR/Communications/Branding/Product Launch

    Computer Associates (iCan SP)

    (Marketing and Advertising industry)

    2001 — 2001 (less than a year)

  • Marketing/Internet/Strategy

    ProcureNet

    (Marketing and Advertising industry)

    2000 — 2001 (1 year )

  • Marketing/Interactive/Syndication

    1-800-FLOWERS.com (and Plow & Hearth subsidiary)

    (Consumer Goods industry)

    1999 — 1999 (less than a year)

  • Marketing/Internet/PR/Strategy

    TRAVELSAVERS

    (Marketing and Advertising industry)

    1999 — 1999 (less than a year)

  • TechWeb (Editorial/Marketing/Project Management)

    CMP Media

    (Public Company; 1001-5000 employees; UBM; Publishing industry)

    1996 — 1999 (3 years )

  • Marketing/PR/Writing/Research/Strategy

    Millennium Communications

    (Marketing and Advertising industry)

    1995 — 1996 (1 year )

Ian Gertler’s Education

  • State University of New York College at Oswego

    BS , Business Administration (Major); Economics (Minor); Marketing (Concentation); PR Director-Internship , 1992 — 1995

  • Longwood High School

Additional Information

Ian Gertler’s Websites:

Ian Gertler’s Groups:

  •    Online News Association
  •    On Startups - The Community For Entrepreneurs
  •    Triangle Networking Group
  •    BIA/Kelsey
  •    MobileMonday
  •    CMP Media Alums
  •    RFID Professionals
  •    Marketing Executives Group
  •    American Cancer Society Supporter
  •    Association of Virtual Worlds
  •    Private Equity and Venture Capital Group
  •    Business 3.0™
  •    Leadership Think Tank
  •    Fortune Global Group
  •    Craigslist Group
  •    Creativity Champions
  •    Sports Marketing and PR Pros
  •    Front End of Innovation
  •    The-Green-Group.com
  •    THE GLOBAL SOURCING COUNCIL (GSC)
  •    Online Advertising Professionals
  •    International Entrepreneur Club
  •    Business Intelligence & Analytics Group
  •    CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community
  •    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
  •    Chief Marketing Officer (CMO) Network
  •    CleanTech
  •    Professional Athlete Network™
  •    Wireless Internet Industry Executives (WIIE)...6,000+ members & growing!
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    Game Industry PR and Marketing
  •    Startup Specialists
  •    CA Alumni and User Group
  •    GoBigNetwork Startup Community
  •    Social Media Today
  •    Social Media Marketing
  •    Corporate Communications Executive Network
  •    Linking Raleigh, NC
  •    SMB Professionals Group
  •    Public Relations and Communications Professionals
  •    LeadingLoyalty - Marketing Professionals
  •    Marketing & Communication Network
  •    FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
  •    Triangle Interactive Marketing Association (TIMA)
  •    JDRF (Juvenile Diabetes Research Foundation)
  •    Mobile start-ups - 7,000+ members and growing!
  •    MindEnsemble
  •    e-Marketing Communication

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