Founding Partner at digiAindra
Thailand
- Current
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- Founding Partner at digiAindra Co. Ltd.
- Advisor at Sasin Graduate Institute of Business Administration
- Past
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- Professor Emeritus & Senior Scholar at Schulich School of Business, York University, Toronto
- Director MBA Program at Schulich School of Business, York U
- Senior Branding & Marketing Consultant at Business Generation Group
- Education
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- London Business School
- University of Durham
- Recommended
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6 people have recommended Ian - Connections
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329
connections
- Industry
- Management Consulting
- Websites
Ian Fenwick’s Summary
Dr. Ian Fenwick is a Founding Partner at digiAindra Co. Ltd. and Advisor at Sasin Graduate Institute of Business Administration. Ian is also Professor Emeritus and Senior Scholar at Schulich School of Business, Toronto.
Ian recently completed DigiMarketing: The Essential Guide to New Media and Digital Marketing (co-authored with Kent Wertime, President OgilvyOne Asia), Wiley & Son, 2008. Also available in native language editions in Japan, PRC, Taiwan, Thailand, and Vietnam.
digiAindra Co Ltd provides one-stop (some call it non-stop!) digital marketing solutions especially tailored to the needs (and pockets) of SMEs.
Previous experience includes: Senior Branding and Marketing Consultant at The Business Generation Group Inc. (a Canadian branding and idea generation company); Senior Consultant to Market Facts of Canada Ltd.; expert witness on market research and branding in Canadian provincial and federal court.
Ian co-edited Consumer Behavior for Marketing Managers, with John Quelch (Senior Associate Dean Harvard Business School), and has scholarly publications in Journal of Marketing Research, Journal of Marketing Research Society, Journal of Advertising Research, Public Opinion Quarterly, The American Statistician, etc.
Ian has led public and private executive seminars in North America, Asia, and Europe. Born in England, Dr. Fenwick has taught at universities and in businesses in Canada, China, England, Germany, Poland, Thailand, and the USA.
He holds a BA (Hons) First Class in Economics & Sociology from Durham University, and a Ph.D. from the University of London. He is currently a Board member of the Rotary Club of Bangkok South.
Ian Fenwick’s Specialties:
Brand development, brand management, digital marketing, digital marketing strategy, marketing through social networks, search engine optimization, search engine marketing, creativity, competition strategy
Ian Fenwick’s Experience
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Founding Partner
digiAindra Co. Ltd.
(Marketing and Advertising industry)
2009 — Present (1 year )
digiAindra offers a range of digital marketing solutions, particularly suitable for SMEs.
You can read about us on Facebook (and perhaps become a fan), http://www.facebook.com/digiAindra; or on Twitter (http://www.twitter.com/DrIanFenwick; or in our blog at http://blog.digiAindra.com -
Advisor
Sasin Graduate Institute of Business Administration
(Privately Held; Information Technology and Services industry)
September 2000 — Present (9 years 5 months)
