Ian Dewar

Ian Dewar

Event, Demo & Riders Club Manager at Specialized

San Francisco Bay Area

Current
Past
Education
  • Dalhousie University
  • Queen's University
Connections
156 connections
Industry
Sports
Websites

Ian Dewar’s Summary

Manager and content developer at Specialized Riders Club a social networking site dedicated to connecting cyclists and getting people to ride more; more often.

Ian Dewar’s Specialties:

Event design and mangement. Tour de France and Giro d'Italia logistics. Cycling promotion and event planning. VIP Hospitality design.


Ian Dewar’s Experience

  • Event, Demo & Riders Club Manager

    Specialized

    (Privately Held; Sporting Goods industry)

    August 2007Present (2 years 5 months)

    I manage the Specialized Riders Club - a social networking site dedicated to connecting cyclists to ride more, more often.
    I plan cycling events, VIP parties, cycling trips, demo weekends, dealer events and anything else that gets people on their bikes!
    Check it out at: www.specializedriders.com

  • Logistics Manager

    Toyota-United Pro Cycling Team

    (Public Company; 11-50 employees; Sports industry)

    November 2006August 2007 (10 months)

    • Manage all logistics planning for professional cycling team including: travel planning, VIP events, Expo promotion planning and transportation scheduling.
    • Maintain budgets and communicate financial requirements for each event (race, expo or VIP event).

  • Camp & Event Manager

    Carmichael Training Systems

    (Sports industry)

    May 2006April 2007 (1 year )

    • Prepared 2007 CTS Training Camp promotion including web-copy, brochure copy, event logistics, budgets and ensured company wide event consistency.
    • Managed CTS Buellton Spring Training camps including staffing, sub-contractors, sponsor involvement, transportation, food and lodging.
    • Planned “5 Essentials” book tour and other promotional events for Chris Carmichael with Specialized Bicycle dealers.

  • Trip Design Manager

    Trek Travel LLc

    (Sports industry)

    March 2002April 2006 (4 years 2 months)

    • Member of 7 person team responsible for start-up and creation of a new active travel company starting in spring 2002.
    • Was directly responsible for 29 unique destinations and over 60 individual itineraries and budgets with combined sales revenue of over $6 million.
    • Worked directly with major Discovery Pro Cycling Team sponsors including AMD, Discovery Communications and Nike Cycling to create private corporate events.
    • Wrote web and catalog and other promotional material copy & prepared marketing summaries annually for all Trek Travel trips.
    • Established initial sales department in 2002 and wrote sales policies and standards.

  • Regional Expert / Trip Specialist

    Backroads International

    (Privately Held; 201-500 employees; Sports industry)

    June 1994October 2001 (7 years 5 months)

    • Researched and designed cycling and hiking trips in the Alps, Switzerland, Tuscany, Nova Scotia, Quebec, Corsica and Sardinia.
    • Assisted seasonally preparing cost analysis, budgets, and marketing materials, taking sales calls, preparing sales presentations and assisting with equipment logistics.
    • Led over 100 cycling and hiking trips in Canada, United States, France, Italy, Spain, Scotland, Switzerland, Nepal, Bhutan, India and Ecuador for up to 26 clients.


Ian Dewar’s Education

  • Dalhousie University

    MDE , Develoment Economics , 19941997

    Master’s thesis based on human resources, experiential education and community development - “Including Experiential Education in Development Training to Better Prepare Participants for International Effectiveness”

  • Queen's University

    BComm , Marketing & International Biz , 19891993


Additional Information

Ian Dewar’s Websites:

Ian Dewar’s Groups:

  •    Sports Marketing 2.0
  •    World Cycling Industry

Ian Dewar’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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