
Event, Demo & Riders Club Manager at Specialized
San Francisco Bay Area

Event, Demo & Riders Club Manager at Specialized
San Francisco Bay Area
Manager and content developer at Specialized Riders Club a social networking site dedicated to connecting cyclists and getting people to ride more; more often.
Event design and mangement. Tour de France and Giro d'Italia logistics. Cycling promotion and event planning. VIP Hospitality design.
(Privately Held; Sporting Goods industry)
August 2007 — Present (2 years 5 months)
I manage the Specialized Riders Club - a social networking site dedicated to connecting cyclists to ride more, more often.
I plan cycling events, VIP parties, cycling trips, demo weekends, dealer events and anything else that gets people on their bikes!
Check it out at: www.specializedriders.com
(Public Company; 11-50 employees; Sports industry)
November 2006 — August 2007 (10 months)
• Manage all logistics planning for professional cycling team including: travel planning, VIP events, Expo promotion planning and transportation scheduling.
• Maintain budgets and communicate financial requirements for each event (race, expo or VIP event).
(Sports industry)
May 2006 — April 2007 (1 year )
• Prepared 2007 CTS Training Camp promotion including web-copy, brochure copy, event logistics, budgets and ensured company wide event consistency.
• Managed CTS Buellton Spring Training camps including staffing, sub-contractors, sponsor involvement, transportation, food and lodging.
• Planned “5 Essentials” book tour and other promotional events for Chris Carmichael with Specialized Bicycle dealers.
(Sports industry)
March 2002 — April 2006 (4 years 2 months)
• Member of 7 person team responsible for start-up and creation of a new active travel company starting in spring 2002.
• Was directly responsible for 29 unique destinations and over 60 individual itineraries and budgets with combined sales revenue of over $6 million.
• Worked directly with major Discovery Pro Cycling Team sponsors including AMD, Discovery Communications and Nike Cycling to create private corporate events.
• Wrote web and catalog and other promotional material copy & prepared marketing summaries annually for all Trek Travel trips.
• Established initial sales department in 2002 and wrote sales policies and standards.
(Privately Held; 201-500 employees; Sports industry)
June 1994 — October 2001 (7 years 5 months)
• Researched and designed cycling and hiking trips in the Alps, Switzerland, Tuscany, Nova Scotia, Quebec, Corsica and Sardinia.
• Assisted seasonally preparing cost analysis, budgets, and marketing materials, taking sales calls, preparing sales presentations and assisting with equipment logistics.
• Led over 100 cycling and hiking trips in Canada, United States, France, Italy, Spain, Scotland, Switzerland, Nepal, Bhutan, India and Ecuador for up to 26 clients.
MDE , Develoment Economics , 1994 — 1997
Master’s thesis based on human resources, experiential education and community development - “Including Experiential Education in Development Training to Better Prepare Participants for International Effectiveness”
BComm , Marketing & International Biz , 1989 — 1993