Ian Andersen

Current

Online Marketing Specialist at Arena Solutions
Co-Founder and Webmaster at One Night Music

Past

Marketing Web Developer at Arena Solutions
Web Development Intern at Sun Microsystems
Program Assistant at UC Santa Cruz

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Education

University of California, Santa Cruz

Recommended

2 people have recommended Ian

Connections

75 connections

Industry

Internet

Websites

Ian Andersen’s Summary

Currently working and growing as a search engine marketer, assisting with search engine optimization, paid search marketing, email marketing, and general web/internet marketing. Very passionate about and involved with all things online marketing, staying constantly up to date with trends and always testing the latest and greatest techniques.

Ian Andersen’s Specialties:

Search engine optimization, search engine marketing, online marketing, paid search marketing, email marketing, web development (HTML, CSS, Javascript), web design, web site project management

Ian Andersen’s Experience

Online Marketing Specialist

Arena Solutions

(Privately Held; Computer Software industry)

January 2009 — Present (11 months)

Online marketing channel manager in charge of search engine optimization, online and web site marketing, web design and architecture, and general website maintenance & management. Support paid search marketing and email marketing campaigns.
Co-Founder and Webmaster

One Night Music

(Media Production industry)

January 2009 — Present (11 months)

Helped launch One Night Music by building a custom website off of the Expression Engine content management system; in charge of web development, online growth, and search engine optimization.
Marketing Web Developer

Arena Solutions

(Privately Held; Computer Software industry)

July 2007 — January 2009 (1 year 7 months)

Supported marketing department in all channel areas (email, paid search, online, search engine optimization). Coded the public web site in HTML and Javascript, and assisted with web site design. Coded campaign landing pages and html emails. Built custom closed loop marketing program, re-implemented Omniture and Google Analytics to more accurately track web site traffic, and assisted in search engine optimization efforts that resulted in record web site traffic.
Web Development Intern

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

November 2006 — May 2007 (7 months)

Worked with a small web team in charge of the legal department's internal and external facing web needs. Re-developed and re-designed internal facing website and newsletter to increase user feedback and improve ease of technical updates. Re-designed the public blog for the General Counsel.
Program Assistant

UC Santa Cruz

(Educational Institution; 10,001 or more employees; Higher Education industry)

June 2006 — November 2006 (6 months)

Reported to the program director to provide daily assistance with administration and organization; Coordinated 6-week internship program for COSMOS alumni at Cisco; Provided direct assistance during an intense 4-week summer program for high school students; Created new website solution.

Ian Andersen’s Education

University of California, Santa Cruz

B.S. , Information Systems Management , 2003 — 2007

Activities and Societies:

President of the Information Systems Management Association (ISMA)

Additional Information

Ian Andersen’s Websites:

Ian Andersen’s Interests:

information systems management, entrepreneurship, starting a business some day, web development, web design, search engine optimization, internet marketing, umpiring baseball, mountain biking