Ian Bowland

Current

• Managing Director at www.webviz.co.uk

Past

• Company Director at Solution 2
• Account Director at McCann Erickson Manchester

Education

• The University of Stirling

Recommended

3 people have recommended Ian

Connections

191 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Facebook Group
• My Hubpage

Ian Bowland’s Summary

Over 22 years experience of responsive advertising. Direct Mail, email, search engine optimisation, Pay Per Click Advertising (including training people on Google AdWords). Worked on clients as varied as Thomas Cook, ebookers, elastoplast, Peugeot, KwikSave, Magnet and Travelex.
BDMA Diploma 1989.
Especially interested in ebusinesses who have difficulty in making Google AdWords Profitable. Have lots of examples (and testimonials) from current clients who have helped turned unprofitable AdWords into accounts with Return On Investment of 800%+. Also do Search Engine Optimisation, Link Building and Online PR.
Also interested in

Ian Bowland’s Specialties:

Search Engine Optimisation, Google AdWords Professional (one of 91 in UK), Google AdWords Training, Link Building, Online PR, Google Analytics. Testimonials Available

Ian Bowland’s Experience

• Managing Director

  www.webviz.co.uk

  (Privately Held; 1-10 employees; Internet industry)

  July 2005 — Present (4 years 6 months)

  A new company offering strategic planning for online marketing campaigns including search engine optimisation, pay per click advertising, link building and online PR. Webviz works either through traditional Ad agencies, Web agencies or direct with clients. I personally am a Google AdWords Qualified Professional - only 91 in UK. This week got return on investment for bodycare2000.com on Google AdWords of over 600%
  
  Clients include: elastoplastsport (pay per click advertising, online research), mailsports (pay per click advertising and marketing advice), inspiredfires (pay per click advertising and marketing advice), bodycare 2000 (pay per click advertising and marketing advice), therealalgarve (just starting pay per click, search engine optimisation and link building), onlypens (strategic online planning, search engine optimisation, pay per click advertising and link building)

• Company Director

  Solution 2

  (Marketing and Advertising industry)

  February 1995 — July 2005 (10 years 6 months)

  Direct Marketing and online agency.
  Total responsibility for heading up the Account Management Team – Allocation of resources to clients, managing up to 5 Account Managers including setting targets, allocating budgets.
  
  Also Account Director on several clients including Thomas Cook Retail (Direct Marketing and email strategy, production, implementation and reporting), Thomas Cook Holidays (Direct Marketing Strategy and implementation), Travelex (Global multi-lingual Point of Sale, Multi-lingual Intranet, B2B website, Corporate brochures and Internal Promotion materials), ebookers (drTV and Direct and email campaigns) and Golden Wonder (microsite featuring online game).
  
  I personally grew the Thomas Cook Retail Account from nothing to £350k as well as opening up 3 other areas of the Thomas Cook Group collectively billing even more. The agency grew during my time from initially billing £150k to billing over £1.8m.
  
  In 1999 I was given shares and company directorship.

• Account Director

  McCann Erickson Manchester

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  September 1987 — February 1995 (7 years 6 months)

  (Largest Advertising agency outside London)
  Advertising Account Director (Initially Account Manager)
  KwikSave – Developed co-ordinated strategies for Television, National, Regional, local press, outdoor and radio. Used in-house MOSAIC systems for Geodemographic targeting and identification of various store typologies depending on their competitive pricing environment.
  
  Peugeot – Handled marketing, promotions and advertising for all retail outlets as well as tactical national black and white responsive press work. Each campaign had co-ordinated above and below the line activity and local and national strategies. Whilst handling the Peugeot account it grew from £3m to over £9m gross for the agency.
  
  Magnet Kitchens – Whilst working on this account I was seconded to their head office for 6 months where I was solely responsible for the entire print and production process for all catalogues and POS materials for all 108 stores.

Ian Bowland’s Education

• The University of Stirling

  BA Hons , Business Studies & Marketing , 1981 — 1985

Additional Information

Ian Bowland’s Websites:

• My Company
• My Facebook Group
• My Hubpage

Ian Bowland’s Interests:

Search Engine Optimisation, Pay Per Click Advertising (for clients and also Google AdWords Training), Online PR and all forms of Website Promotion.

Ian Bowland’s Groups:

Stompernet SMARTS

•    LinkedSEO

Ian Bowland’s Honors:

1981 – 1985 Stirling University
Iii Business Studies BA Hons (Specialising in Marketing)

1988 – 1989 Manchester Polytechnic
BDMA Diploma

Ian Bowland’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch