Ian Benson

Current

Product Marketing at Waggener Edstrom

Past

Digital Experience Producer at Waggener Edstrom Worldwide
Media Director at Funk/Levis & Associates
Media Planner at Paradise Media Inc

Education

Willamette University - Atkinson Graduate School of Management
The University of Georgia

Recommended

8 people have recommended Ian

Connections

280 connections

Industry

Marketing and Advertising

Ian Benson’s Summary

Creative goal-oriented marketing professional with 10+ years interactive and integrated marketing experience with SMBs to CPGs. I have a proven record of planning and leading comprehensive marketing strategies that provide competitive advantage, produce additional revenue streams, and deliver measurable return on investment.

An out-of-the box thinker and strategic planner, I am focused on long-term company success. Proven accomplishments in planning, developing, executing, and managing all aspects of marketing operations with outstanding leadership and high-performance team building, proven financial stewardship and excellent communication skills.

Results driven and goal oriented I enjoy solving complex business problems, articulating the vision and providing the leadership that help businesses achieve short and long-term profitability.

Strenghts include: Demand Generation, Relationship Management, Interactive & Direct Response Marketing, Social Media Engagement & Interaction, Brand & Consumer Insights, Marketing Communications, Emerging Media, and Strategic Alliances. Strategic research/insights & planning. Developing and leveraging thought leadership. Media relations. Entrepreneurial mindset & approach. Start-up & consolidation specialist. Agency Operations Management; Cross-Functional Team Leadership; Account Management / Retention; Campaign Management and Performance Analytics

Ian Benson’s Specialties:

Web-based monitoring, measurement and analytics, CRM databse, institutional branding & identity, key message and positioning development, key influencer outreach, copy writing, and news media relations, SEO/SEM, media planning/buying, event planning and vendor management.

Sectors include: Hi-tech, mobile telecom, transportation, NGO, natural products, renewable energy, bev, financial services, gaming, consumer electronics, education, healthcare, web analytics & capital equipment.

Ian Benson’s Experience

Product Marketing

Waggener Edstrom

(Privately Held; Public Relations and Communications industry)

June 2009 — Present (6 months)

•Develop marketing strategy, roadmap and plan for web-based media measurement and monitoring analytics tools
•Create and manage beta programs for new/early-cycle software products
•Manage Lead Management and CRM/Web Analytics integration
•Define key end to end use cases and scenarios to guide development
•Lead market segmentation, value chain and cost-structure planning
•Lead competitive strategy development and analysis of market and industry with an emphasis on technology trends and ongoing competitor activities
•Manage the analysis, recommendation and execution of global pricing and packaging
•Develop Brand strategy analysis including Brand objectives, target audience segmentation, key messages and communication strategy