Head of e commerce - Swiftcover.com
Guildford, United Kingdom
- Current
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- Head of E commerce at Swiftcover.com
- Past
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- Senior e commerce Manager at RBS Insurance
- Website Manager at Privilege
- Website Manager at Direct Line
- Online Sales Manager at Direct Line
- Household senior underwriter at London & Edinburgh Insurance
- Commercial manager at ITT L&E
- VIP Account Manager at CE Heath Lloyds Brokers
- Education
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- Northbrook college, Durrington campus
- Recommended
-
3 people have recommended Ian - Connections
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- Industry
- Internet
- Websites
Ian Hood’s Summary
CAREER HISTORY
SWIFTCOVER.COM
January 2007 - Present
HEAD OF E COMMERCE
RBS INSURANCE -Direct Line, Churchill, Privilege, Tesco Personal Finance, Egg, Mint, RBS, Natwest
January 2005 - January 2007
SENIOR E COMMERCE MANAGER
DIRECT LINE INSURANCE
September 2003 – December 2004
WEBSITE MANAGER (Directline.com & Privilege.com)
DIRECT LINE INSURANCE
March 2001 September 2003
E COMMERCE SALES MANAGER (Directline.com/Privilege.com)
DIRECT LINE INSURANCE
June 1998 to March 2001
ASSISTANT HOME UNDERWRITING MANAGER
ITT LONDON & EDINBURGH
August 1995 to June 1998
SENIOR HOME UNDERWRITER
C E HEATH LLOYDS BROKERS
V.I.P. ACCOUNT MANAGER
September 1994 to August 1995
V.I.P/HIGH NET WORTH ACCOUNT MANAGER
ITT LONDON & EDINBURGH
July 1989 to September 1994
HOME INSURANCE UNDERWRITER
Ian Hood’s Specialties:
usability, accessibility, online sales generation, web analytics, project management, team management of highly skilled professionals, budget management, strategy generation and creation, creative idea generation, detailed requirement document writing, contract negotiation, relationship management, online servicing creation, presenting and public speaking, benefit case creation
Ian Hood’s Experience
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Head of E commerce
Swiftcover.com
(Public Company; 51-200 employees; Insurance industry)
January 2007 — Present (2 years 7 months)
Responsible for:
Channell strategy
Customer experience
Online conversion
Up sell and cross sell penetration
Look and feel
Brand guidelines
Customer help/guidance
Reducing site drop off's
Web analytics
Content management
Innovation
Market research/Best of bread analysis/Usability
Site design and layout
Operational cost improvements
Web copy
Online retailing -
Senior e commerce Manager
RBS Insurance
(Public Company; 10,001 or more employees; Insurance industry)
May 2001 — January 2007 (5 years 9 months)
Identify and research potential new technological and development opportunities to drive forward RBS Insurance and its brands E-commerce strategy. Manage the electronic customer contact strategy with the brand teams to ensure a cohesive and joined up approach to electronic contacts with existing customers.
Manage and drive forward the E-commerce Development team.
Key Responsibilities
Create and develop concepts for development through the use of mediums such as Usability research, Creativity workshops, Business intelligence work, competitor analysis, channel analysis, third party supplier contact etc.
Bring tactical concepts and key development E-commerce projects to life by overseeing the production of high level business requirements/Small Change Request documents and business cases.
Ensure the Usability of sites is at its most efficient and effective, through the use of internal and external Usability analysis -
Website Manager
Privilege
(Public Company; 5001-10,000 employees; Internet industry)
September 2003 — January 2005 (1 year 5 months)
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Website Manager
Direct Line
(Public Company; 10,001 or more employees; Insurance industry)
September 2003 — January 2005 (1 year 5 months)
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Online Sales Manager
Direct Line
(Public Company; Insurance industry)
March 2001 — August 2003 (2 years 6 months)
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Household senior underwriter
London & Edinburgh Insurance
(Internet industry)
1995 — 1998 (3 years)
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Commercial manager
ITT L&E
(Public Company; 10,001 or more employees; Insurance industry)
August 1995 — June 1998 (2 years 11 months)
Household insurance manager. Responsible for new business generation, P&L of account team management, underwriting.
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VIP Account Manager
CE Heath Lloyds Brokers
(Public Company; 5001-10,000 employees; Insurance industry)
August 1994 — July 1995 (1 year)
Sole management of the VIP account for this large multinational broker. Responsible for broking new business and renewals and developing the account.
Ian Hood’s Education
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Northbrook college, Durrington campus
Business studies 1989 — 1991
Additional Information
Ian Hood’s Websites:
Ian Hood’s Honors:
Chief Executive award nominee, RBS Insurance 2005
Ian Hood’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
